Lego Minifigure

Shoppers searched for this 984K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £300K a year.

Searches, last 12 months

984K

Growth, 90 days vs prior 90

-12.3%

Conversion, latest week

3.7%

Market size, estimated

£300Ka year

Peak month

December2.9× the quietest month

Top search term

lego minifigure321K searches a year

Listings sell for £8.15 on average, from £2.61 to £22.87. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £8.15 that is £10K to £12K a year per listing.

Average price

£8.15under the $15 to $100 sweet spot

Price range

£2.61–£22.87

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

£10K–£12K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #245 within Building & Construction Toys. It carries 659 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

27%

Prime listings

100%

Out of stock, average day

3.7%

Average rank

#245in Building & Construction Toys

Average rating

4.26 starsAmazon United Kingdom average 4.36 stars

Average reviews

659per listing

Listings tracked

11

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

30 months