Lego Love

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -89.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £123K a year.

Searches, last 12 months

140K

Growth, 90 days vs prior 90

-89.2%

Conversion, latest week

3.4%

Market size, estimated

£123Ka year

Top search term

lego love35K searches a year

Listings sell for £25.59 on average, from £8.22 to £38.60. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £25.59 that is £6K to £13K a year per listing.

Average price

£25.59inside the $15 to $100 sweet spot

Price range

£8.22–£38.60

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

£6K–£13K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #933 within Building & Construction Toys. It carries 923 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

1.2%

Average rank

#933in Building & Construction Toys

Average rating

4.60 starsAmazon United Kingdom average 4.36 stars

Average reviews

923per listing

Listings tracked

7

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

21 months