Lego London

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £420K a year.

Searches, last 12 months

126K

Growth, 90 days vs prior 90

-22.4%

Conversion, latest week

4.4%

Market size, estimated

£420Ka year

Peak month

December5.5× the quietest month

Top search term

lego london55K searches a year

Listings sell for £75.35 on average, from £11.53 to £583.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £75.35 that is £38K to £57K a year per listing.

Average price

£75.35inside the $15 to $100 sweet spot

Price range

£11.53–£583.07

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

500–750

Revenue per listing a year

£38K–£57K

Returns

1.2%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #423 within Building & Construction Toys. It carries 2,308 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#423in Building & Construction Toys

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,308per listing

Listings tracked

10

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months