Lego Land Rover Defender

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months

105K

Growth, 90 days vs prior 90

-15.0%

Conversion, latest week

1.2%

Market size, estimated

£97Ka year

Peak month

December5.8× the quietest month

Top search term

lego land rover34K searches a year

Listings sell for £78.63 on average, from £11.11 to £254.60. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £78.63 that is £0 to £8K a year per listing.

Average price

£78.63inside the $15 to $100 sweet spot

Price range

£11.11–£254.60

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

£0–£8K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

70% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #1,388 within Building & Construction Toys. It carries 1,539 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

80%

Out of stock, average day

5.1%

Average rank

#1,388in Building & Construction Toys

Average rating

4.65 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,539per listing

Listings tracked

10

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months