Lego Jurassic World

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £808K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-10.5%

Conversion, latest week

2.4%

Market size, estimated

£808Ka year

Top search term

lego dinosaur191K searches a year

Listings sell for £32.34 on average, from £5.57 to £98.97. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £32.34 that is £8K to £16K a year per listing.

Average price

£32.34inside the $15 to $100 sweet spot

Price range

£5.57–£98.97

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

£8K–£16K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

66% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #1,200 within Building & Construction Toys. It carries 1,901 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

89%

Out of stock, average day

2.4%

Average rank

#1,200in Building & Construction Toys

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,901per listing

Listings tracked

44

12 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

5Amazon's first-year sales bar

Average brand age

32 months