Lego Jurassic World

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £808K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-10.5%

Conversion, latest week

2.4%

Market size, estimated

£808Ka year

Top search term

lego dinosaur191K searches a year

Listings sell for £32.34 on average, from £5.57 to £98.97. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £32.34 that is £8K to £16K a year per listing.

Average price

£32.34inside the $15 to $100 sweet spot

Price range

£5.57–£98.97

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

£8K–£16K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

66% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #1,200 within Building & Construction Toys. It carries 1,901 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

89%

Out of stock, average day

2.4%

Average rank

#1,200in Building & Construction Toys

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,901per listing

Listings tracked

44

12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

5Amazon's first-year sales bar

Average brand age

32 months