Lego Jigsaw
FailThe top 5 brands take 100% of clicks, so Lego Jigsaw is a Fail.
- Flapen Score
- 31 / 100Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 4431
- Market size
- £61K/yr65K searches / yr
- 90-day growth
- -24.2%search demand this quarter
- Competition
- 76%top-5 click share · 2 brands · 76 sellers
Flapen Score
Lego Jigsaw against its category
The dotted line is the Toys & Games average. Past it, Lego Jigsaw is stronger. Inside it, weaker.
Market
The Lego Jigsaw market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Jigsaw 65K times last year and spent an estimated £61K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
7.4% of searches ended in a purchase last week.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- -24.2%
- Conversion, latest week
- 7.4%
- Market size, estimated
- £61Ka year
- Peak month
- December5.5× the quietest month
- Top search term
- lego puzzle24K searches a year
02 · Price
A sale here is worth £12.73.
Listings sell for £12.73 on average, from £9.42 to £14.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £12.73 that is £3K to £6K a year per listing.
- Average price
- £12.73under the $15 to $100 sweet spot
- Price range
- £9.42–£14.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
10% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #984 within Jigsaws & Puzzles. It carries 1,568 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 10%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #984in Jigsaws & Puzzles
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,568per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Lego Jigsaw products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO Minifigure 1000-Piece Puzzle
- Price
- £10.86
- Rating
- 4.7/5
- Reviews
- 4,951
- Age
- 6y ago

LEGO Minifigure Rainbow 1000-Piece Puzzle
- Price
- £9.42
- Rating
- 4.7/5
- Reviews
- 638
- Age
- 3y ago

LEGO (R) Minifigure Faces 1000-Piece Puzzle
- Price
- £11.83
- Rating
- 4.7/5
- Reviews
- 3,880
- Age
- 6y ago

LEGO (R) Rainbow Bricks Puzzle
- Price
- £12.30
- Rating
- 4.7/5
- Reviews
- 2,750
- Age
- 5y ago

Lego Pet Pals Puzzle: 1000-pieces 63.5 cm x 50.8 cm
- Price
- £13.13
- Rating
- 4.6/5
- Reviews
- 170
- Age
- 2y ago
Trending
90-day click momentum
LEGO NINJAGO 500-Piece Puzzle
- Price
- £14.03
- Rating
- 4.8/5
- Reviews
- 57
- Age
- 1y ago

LEGO Paint Party 1000 Piece Puzzle
- Price
- £12.89
- Rating
- 4.6/5
- Reviews
- 2,603
- Age
- 6y ago

LEGO Minifigure Rainbow 1000-Piece Puzzle
- Price
- £9.42
- Rating
- 4.7/5
- Reviews
- 638
- Age
- 3y ago

Chronicle Books 9781797214207 Lego Space Stars 1000-Piece Puzzle
- Price
- £13.38
- Rating
- 4.6/5
- Reviews
- 389
- Age
- 5y ago

Lego Masterpiece 1000-Piece Puzzle
- Price
- £14.99
- Rating
- 4.4/5
- Reviews
- 163
- Age
- 2y ago
Newest
by launch date
LEGO NINJAGO 500-Piece Puzzle
- Price
- £14.03
- Rating
- 4.8/5
- Reviews
- 57
- Age
- 1y ago

Lego Butterflies & Blooms 1000-Piece Puzzle
- Price
- £14.47
- Rating
- 4.7/5
- Reviews
- 77
- Age
- 1y ago

Lego Masterpiece 1000-Piece Puzzle
- Price
- £14.99
- Rating
- 4.4/5
- Reviews
- 163
- Age
- 2y ago

Lego Pet Pals Puzzle: 1000-pieces 63.5 cm x 50.8 cm
- Price
- £13.13
- Rating
- 4.6/5
- Reviews
- 170
- Age
- 2y ago

LEGO Minifigure Rainbow 1000-Piece Puzzle
- Price
- £9.42
- Rating
- 4.7/5
- Reviews
- 638
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
76
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Chronicle Books94%
- Room Copenhagen6%
- Open — no brand owns it (0%)
Demand
Lego Jigsaw search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
Search terms
Top Lego Jigsaw search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego puzzle24K/yr
- lego jigsaw20K/yr
- lego jigsaw puzzle 1000 piece10K/yr
- lego puzzle 1000 pieces6K/yr
- lego jigsaw puzzle5K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Jigsaw
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I expect this puzzle to be of the same quality as the others in this range
Poor quality
isnt as advertised
Very disappointed as it was for a present
It is a fold open one piece very small box
Love
Brilliant jigsaw, enjoyed it
Good quality
Easy and fun
Lovely item and quite easy to make, even for me
It's a nice puzzle to build
Decent pieces and nice to do in sections
Easy and fun
Brilliant jigsaw, enjoyed it
Return
1.4% Return rate 47% Fixable by listing
Very disappointed as it was for a present
isnt as advertised
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Jigsaw questions
Answered from the same tracked data.









