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Lego Jigsaw

Fail

The top 5 brands take 100% of clicks, so Lego Jigsaw is a Fail.

Flapen Score
31
31 / 100
Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 44
Market size
£61K/yr65K searches / yr
90-day growth
-24.2%search demand this quarter
Competition
76%top-5 click share · 2 brands · 76 sellers

Flapen Score

Lego Jigsaw against its category

The dotted line is the Toys & Games average. Past it, Lego Jigsaw is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Jigsaw market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Jigsaw 65K times last year and spent an estimated £61K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-24.2%
Conversion, latest week
7.4%
Market size, estimated
£61Ka year
Peak month
December5.5× the quietest month
Top search term
lego puzzle24K searches a year

02 · Price

A sale here is worth £12.73.

Listings sell for £12.73 on average, from £9.42 to £14.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £12.73 that is £3K to £6K a year per listing.

Average price
£12.73under the $15 to $100 sweet spot
Price range
£9.42–£14.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

10% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #984 within Jigsaws & Puzzles. It carries 1,568 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#984in Jigsaws & Puzzles
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,568per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Lego Jigsaw products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

76

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

0%

  • Chronicle Books94%
  • Room Copenhagen6%
  • Open — no brand owns it (0%)

Demand

Lego Jigsaw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Lego Jigsaw search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lego puzzle24K/yr
  • lego jigsaw20K/yr
  • lego jigsaw puzzle 1000 piece10K/yr
  • lego puzzle 1000 pieces6K/yr
  • lego jigsaw puzzle5K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Jigsaw

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
63%of negative reviews mention “Quality-Overall”
1.4%of orders come back
“I expect this puzzle to be of the same quality as the others in this range”
A buyer, on “Quality-Overall”63% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Lego Jigsaw questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data