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Lego Jigsaw

Fail

The top 5 brands take 100% of clicks, so Lego Jigsaw is a Fail.

Flapen Score
31
31 / 100
Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 44
Market size
£61K/yr65K searches / yr
90-day growth
-24.2%search demand this quarter
Competition
76%top-5 click share · 2 brands · 76 sellers

Flapen Score

Lego Jigsaw against its category

The dotted line is the Toys & Games average. Past it, Lego Jigsaw is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Jigsaw market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Jigsaw 65K times last year and spent an estimated £61K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-24.2%
Conversion, latest week
7.4%
Market size, estimated
£61Ka year
Peak month
December5.5× the quietest month
Top search term
lego puzzle24K searches a year

02 · Price

A sale here is worth £12.73.

Listings sell for £12.73 on average, from £9.42 to £14.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £12.73 that is £3K to £6K a year per listing.

Average price
£12.73under the $15 to $100 sweet spot
Price range
£9.42–£14.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

10% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #984 within Jigsaws & Puzzles. It carries 1,568 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#984in Jigsaws & Puzzles
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,568per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

76

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Chronicle Books94%
  • Room Copenhagen6%
  • Open — no brand owns it (0%)

Demand

Lego Jigsaw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Lego Jigsaw search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego puzzle24K/yr
  • lego jigsaw20K/yr
  • lego jigsaw puzzle 1000 piece10K/yr
  • lego puzzle 1000 pieces6K/yr
  • lego jigsaw puzzle5K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Jigsaw

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall63%+2.42

I expect this puzzle to be of the same quality as the others in this range

Poor quality

Advertised Vs Actual Product13%−0.03

isnt as advertised

Gifting Purpose13%−0.03

Very disappointed as it was for a present

Size-Overall13%−0.03

It is a fold open one piece very small box

Love

Quality-Overall33%+2.42

Brilliant jigsaw, enjoyed it

Good quality

Ease Of Use21%+1.07

Easy and fun

Lovely item and quite easy to make, even for me

Design-Overall14%−0.12

It's a nice puzzle to build

Correct Contents14%+0.67

Decent pieces and nice to do in sections

Fun/Entertainment Experience12%+0.54

Easy and fun

Brilliant jigsaw, enjoyed it

Return

1.4% Return rate 47% Fixable by listing

Gifting Purpose42%▁▃▇▆█▁

Very disappointed as it was for a present

Advertised Vs Actual Product32%▁▃▄▁▁█

isnt as advertised

Color11%▁█▁▁▁▁
Value For Money5%▁▁▁▁█▁
Difficulty Level5%▁█▁▁▁▁

FAQ

Common Lego Jigsaw questions

Answered from the same tracked data.