Lego Insects
FailShoppers spend only $15K a year here, so Lego Insects is a Fail.
- Flapen Score
- 38 / 100Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 4438
- Market size
- £15K/yr28K searches / yr
- 90-day growth
- -30.9%search demand this quarter
- Competition
- 70%top-5 click share · 9 brands · 123 sellers
Flapen Score
Lego Insects against its category
The dotted line is the Toys & Games average. Past it, Lego Insects is stronger. Inside it, weaker.
Market
The Lego Insects market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Insects 28K times last year and spent an estimated £15K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- -30.9%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £15Ka year
- Peak month
- December6.1× the quietest month
- Top search term
- lego insects15K searches a year
02 · Price
A sale here is worth £23.45.
Listings sell for £23.45 on average, from £7.27 to £75.68. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £23.45 that is £0 to £2K a year per listing.
- Average price
- £23.45inside the $15 to $100 sweet spot
- Price range
- £7.27–£75.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #1,769 within Building & Construction Toys. It carries 1,062 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 11.7%
- Average rank
- #1,769in Building & Construction Toys
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,062per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 21 months
Products
Top Lego Insects products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Insect Blocks Building 3 In 1 Collection Building Toy Set With Blue Butterfly Mantis Insect Display Models For Nature Lovers Home Decorative Party Favors Birthday Gift For Adults Kid 6+
- Price
- £24.64
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 1y ago
LEGO 21342 The Insect Collection - New.
- Price
- £75.68
- Rating
- 4.9/5
- Reviews
- 342
- Age
- 2y ago
Insect Collection Building Set 815 PCS Insects Animals Flowers Butterfly Mantis Beetle Dragonfly for Nature Decor Ideas Gift Bug Building for Adults Compatible with Lgo
- Price
- £23.10
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 2y ago
LEGO Creator 3in1 Wild Animals: Surprising Spider Toy - Transforms into a Scorpion Figure or a Snake - Building Set for Nature-Loving 7+ Year Old Boys & Girls - Creative Birthday Gift - 31159
- Price
- £7.27
- Rating
- 4.8/5
- Reviews
- 1,939
- Age
- 1y ago
Orchid Praying Mantis Flowers Bonsai Building Set Compatible with major brands Insects Nature Inspired STEM Kit for Adults Stunning Desk Decor for Home/Office for Boys Girls Aged 8-16+ 1077PCS
- Price
- £28.16
- Rating
- 3.3/5
- Reviews
- 12
- Age
- 10mo ago
Trending
90-day click momentum
LEGO Botanicals Woodland Mushrooms - Artificial Plants Set for Adults - incl. a Toadstool & Faux Flowers for Living Room or Bedroom Decor - DIY Gift Idea - 11505
- Price
- £57.82
- Rating
- 4.9/5
- Reviews
- 75
- Age
- 1mo ago
Ladybug Flower Bouquet Building Block Set Insect Flowers Plants Decor with Dust Cover Creative DIY Animals Plants Bonsai Collection Building Kit Home Office Decor Gifts for Adults Teenager aged 16+
- Price
- £13.39
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 1y ago
12 Pack Surprise Insects Building Blocks Set Exotic Insect Figures & Construction Toys Inside Colorful Eggs STEM Educational Gifts Classroom Prizes Birthday Gifts
- Price
- £13.21
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 5mo ago
MEIEST Insect Flower Building Blocks Set Colorful Construction Building Bricks Toy with a Science Popularization Card Creative Home Decoration (Honeybee)
- Price
- £14.83
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 1y ago
Insect Blocks Building 3 In 1 Collection Building Toy Set With Blue Butterfly Mantis Insect Display Models For Nature Lovers Home Decorative Party Favors Birthday Gift For Adults Kid 6+
- Price
- £24.64
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 1y ago
Newest
by launch dateLEGO Botanicals Woodland Mushrooms - Artificial Plants Set for Adults - incl. a Toadstool & Faux Flowers for Living Room or Bedroom Decor - DIY Gift Idea - 11505
- Price
- £57.82
- Rating
- 4.9/5
- Reviews
- 75
- Age
- 1mo ago
12 Pack Surprise Insects Building Blocks Set Exotic Insect Figures & Construction Toys Inside Colorful Eggs STEM Educational Gifts Classroom Prizes Birthday Gifts
- Price
- £13.21
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 5mo ago
Orchid Praying Mantis Flowers Bonsai Building Set Compatible with major brands Insects Nature Inspired STEM Kit for Adults Stunning Desk Decor for Home/Office for Boys Girls Aged 8-16+ 1077PCS
- Price
- £28.16
- Rating
- 3.3/5
- Reviews
- 12
- Age
- 10mo ago
LEGO Creator 3in1 Wild Animals: Tropical Toucan with a Flower - Toy Animal Transforms into a Butterfly Figure or a Tropical Fish - Creative Gift for 7+ Year Old Girls & Boys - 31173
- Price
- £8.95
- Rating
- 4.8/5
- Reviews
- 2,858
- Age
- 12mo ago
Insect Blocks Building 3 In 1 Collection Building Toy Set With Blue Butterfly Mantis Insect Display Models For Nature Lovers Home Decorative Party Favors Birthday Gift For Adults Kid 6+
- Price
- £24.64
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
123
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
7%
- LEGO36%
- Rongmeiz31%
- Tirff11%
- GXJTYYBS8%
- JVAVNE4%
- TRavesty4%
- Open — no brand owns it (3 brands, 7%)
Demand
Lego Insects search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.1×
Search terms
Top Lego Insects search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego insects15K/yr
- lego bugs7K/yr
- lego insect collection7K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Insects
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
although parts of it were frustratingly difficult to put together
This build is not worth the effort
bricks are a lot harder to assemble compared to real LEGO
Make the wings better! Wings fell off allot
this is misleading
Body falls apart
The legs kept falling off
Have bought a few of these 3 in 1 sets now and this one although smaller than some of the others didnt disappoint, the frog and fish are smaller
Love
Definitely worth it
Excellent value
Good value
Great for a gift
Great gift
Perfect for a birthday present
Lego always excellent quality
Excellent product
The quality is fine
Fun set
a fun build
Fun and looks good
the build was enjoyable
Brilliant designs
They actually look quite elegant
Return
0.5% Return rate 30% Fixable by listing
Have bought a few of these 3 in 1 sets now and this one although smaller than some of the others didnt disappoint, the frog and fish are smaller
Parts keep springing apart
this is misleading
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Insects questions
Answered from the same tracked data.