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Lego Insects

Fail

Shoppers spend an estimated $15K a year here, so Lego Insects is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£15K/yr28K searches / yr
90-day growth
-30.9%search demand this quarter
Competition
70%top-5 click share · 9 brands · 123 sellers

Flapen Score

Lego Insects against its category

The dotted line is the Toys & Games average. Past it, Lego Insects is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Insects market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Insects 28K times last year and spent an estimated £15K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-30.9%
Conversion, latest week
2.3%
Market size, estimated
£15Ka year
Peak month
December6.1× the quietest month
Top search term
lego insects15K searches a year

02 · Price

A sale here is worth £23.45.

Listings sell for £23.45 on average, from £7.27 to £75.68. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £23.45 that is £0 to £2K a year per listing.

Average price
£23.45inside the $15 to $100 sweet spot
Price range
£7.27–£75.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #1,769 within Building & Construction Toys. It carries 1,062 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
11.7%
Average rank
#1,769in Building & Construction Toys
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,062per listing
Listings tracked
14

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
21 months

Products

Top Lego Insects products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

123

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

7%

  • LEGO36%
  • Rongmeiz31%
  • Tirff11%
  • GXJTYYBS8%
  • JVAVNE4%
  • TRavesty4%
  • Open — no brand owns it (3 brands, 7%)

Demand

Lego Insects search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.1×

Search terms

Top Lego Insects search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lego insects15K/yr
  • lego bugs7K/yr
  • lego insect collection7K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Insects

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
44%of negative reviews mention “Assembly/Installation”
0.5%of orders come back
“although parts of it were frustratingly difficult to put together”
A buyer, on “Assembly/Installation”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lego Insects questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data