Lego House
FailBuyers convert on only 0.6% of searches, so Lego House is a Fail.
- Flapen Score
- 45 / 100Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 4445
- Market size
- £50K/yr238K searches / yr
- 90-day growth
- -28.6%search demand this quarter
- Competition
- 36%top-5 click share · 12 brands · 231 sellers
Flapen Score
Lego House against its category
The dotted line is the Toys & Games average. Past it, Lego House is stronger. Inside it, weaker.
Market
The Lego House market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego House 238K times last year and spent an estimated £50K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 238K
- Growth, 90 days vs prior 90
- -28.6%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £50Ka year
- Peak month
- December3.8× the quietest month
- Top search term
- lego house142K searches a year
02 · Price
A sale here is worth £33.04.
Listings sell for £33.04 on average, from £9.21 to £73.65. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £33.04 that is £0 to £3K a year per listing.
- Average price
- £33.04inside the $15 to $100 sweet spot
- Price range
- £9.21–£73.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #1,341 within Building & Construction Toys. It carries 1,041 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #1,341in Building & Construction Toys
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,041per listing
- Listings tracked
- 47
04 · Newcomers
Amazon counts 6 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Lego House products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO Friends Lianns Family House Toy - Miniature Set incl. a Garden 4 Mini Dolls Pet Axolotl & Gecko Animal Figures and Accessories - Birthday Gift for 7+ Year Old Girls - 42687
- Price
- £42.93
- Rating
- 4.7/5
- Reviews
- 238
- Age
- 6mo ago

LEGO Harry Potter Privet Drive: Aunt Marges Visit Toy House with a Detailed Interior 5 Minifigures & Inflated Aunt Marge Figure - Prisoner of Azkaban Gift for 8+ Year Old Girls & Boys - 76451
- Price
- £49.08
- Rating
- 4.8/5
- Reviews
- 779
- Age
- 1y ago

Street View City Cafe Building Kit 167PCS Coffee Shop Modular House Building Set MOC Creative House Model DIY Toys(Burger Shop)
- Price
- £9.21
- Rating
- 4.0/5
- Reviews
- 97
- Age
- 2y ago

LEGO Creator 3in1 Haunted Mansion - Toy House Transforms into a Ghost Ship or a Train Set - Incl. 5 Minifigures - Creative Gift for 9+ Year Old Boys & Girls - 31167
- Price
- £55.64
- Rating
- 4.7/5
- Reviews
- 486
- Age
- 12mo ago

LEGO Creator 3in1 Modern House to 3-Storey City Building to Forest Cabin Set Model Building Kit for Kids Gift Idea for 9 Plus Year Old Boys and Girls 31153
- Price
- £70.10
- Rating
- 4.8/5
- Reviews
- 446
- Age
- 2y ago
Trending
90-day click momentum
LEGO Friends Nature Glamping Cabin - Miniature House Toy w/ 2 Mini Dolls Cat Figure & Accessories incl. Beds & Food - Birthday Gift for 6+ Year Old Girls - 42682
- Price
- £16.32
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 1mo ago

LEGO Friends Beach House with Seals - Miniature Toy Set w/ 3 Mini Dolls 2 Sea Animal Figures and Accessories incl. Surfboard & Kayak - Birthday Gift for 7+ Year Old Girls - 42699
- Price
- £28.12
- Rating
- 4.7/5
- Reviews
- 132
- Age
- 6mo ago

LEGO Friends Lianns Family House Toy - Miniature Set incl. a Garden 4 Mini Dolls Pet Axolotl & Gecko Animal Figures and Accessories - Birthday Gift for 7+ Year Old Girls - 42687
- Price
- £42.93
- Rating
- 4.7/5
- Reviews
- 238
- Age
- 6mo ago

LEGO Harry Potter Luna Lovegoods House Toy - DIY Miniature Model Kit w/a Light Brick & 5 Minifigures - Bedroom Decor Idea - Gift for 10+ Year Old Girls Boys & Fans - 76467
- Price
- £60.00
- Rating
- 4.6/5
- Reviews
- 273
- Age
- 6mo ago

QLT City Coffee House Architecture Building Blocks Set for Adults Compatible with Lego Street View Modern Cafe Shop Toy with Light Christmas Birthday Gift for 14+ and Adults(581 PCS)
- Price
- £18.25
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 1y ago
Newest
by launch date
LEGO Friends Nature Glamping Cabin - Miniature House Toy w/ 2 Mini Dolls Cat Figure & Accessories incl. Beds & Food - Birthday Gift for 6+ Year Old Girls - 42682
- Price
- £16.32
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 1mo ago

LEGO Friends Lianns Family House Toy - Miniature Set incl. a Garden 4 Mini Dolls Pet Axolotl & Gecko Animal Figures and Accessories - Birthday Gift for 7+ Year Old Girls - 42687
- Price
- £42.93
- Rating
- 4.7/5
- Reviews
- 238
- Age
- 6mo ago

LEGO Friends Beach House with Seals - Miniature Toy Set w/ 3 Mini Dolls 2 Sea Animal Figures and Accessories incl. Surfboard & Kayak - Birthday Gift for 7+ Year Old Girls - 42699
- Price
- £28.12
- Rating
- 4.7/5
- Reviews
- 132
- Age
- 6mo ago

LEGO Harry Potter Luna Lovegoods House Toy - DIY Miniature Model Kit w/a Light Brick & 5 Minifigures - Bedroom Decor Idea - Gift for 10+ Year Old Girls Boys & Fans - 76467
- Price
- £60.00
- Rating
- 4.6/5
- Reviews
- 273
- Age
- 6mo ago

LEGO Creator 3in1 Haunted Mansion - Toy House Transforms into a Ghost Ship or a Train Set - Incl. 5 Minifigures - Creative Gift for 9+ Year Old Boys & Girls - 31167
- Price
- £55.64
- Rating
- 4.7/5
- Reviews
- 486
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
12 rising
Sellers
231
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
36%
Top 20: 78%
Open market
9%
- LEGO67%
- NUOJIAYING6%
- CSNRHG6%
- TYCOLE4%
- QLT QIAOLETONG4%
- CUBIMANA3%
- Open — no brand owns it (6 brands, 9%)
Demand
Lego House search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Lego House search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego house142K/yr
- lego houses26K/yr
- lego house building sets33K/yr
- lego city house9K/yr
- lego city buildings10K/yr
- lego mansion7K/yr
- lego house set7K/yr
- lego modern house3K/yr
Reviews and returns
What reviews say buyers love and hate about Lego House
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
Rubbish
Rubbish rubbish
The fitting is not good
The block is too small
Very small
a little expensive
Waste of money
then you are also not getting the price tag
Impossible to build says age 6
Instructions are not the greatest either
Difficult to build
The instructions were terrible
No instructions
Instructions are hard to read
Love
Hours of entertainment
Fun to build
So much fun
Good value for money
Good value
Worth the money
Excellent product
Good quality set
The build quality is great
The design is absolutely charming
Good design,
Great set with lots of designs for them to make
Best gift
Great Birthday gift
As a gift
Return
1.0% Return rate 24% Fixable by listing
There's pieces missing from this
Poor quality
Rubbish
Rubbish rubbish
The fitting is not good
The block is too small
Very small
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego House questions
Answered from the same tracked data.









