Skip to content

Lego Hospital

Fail

The top 5 brands take 100% of clicks, so Lego Hospital is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£24K/yr28K searches / yr
90-day growth
-31.3%search demand this quarter
Competition
71%top-5 click share · 5 brands · 138 sellers

Flapen Score

Lego Hospital against its category

The dotted line is the Toys & Games average. Past it, Lego Hospital is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Hospital market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Hospital 28K times last year and spent an estimated £24K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-31.3%
Conversion, latest week
1.8%
Market size, estimated
£24Ka year
Peak month
November3.7× the quietest month
Top search term
lego hospital18K searches a year

02 · Price

A sale here is worth £45.75.

Listings sell for £45.75 on average, from £9.21 to £99.50. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £45.75 that is £0 to £5K a year per listing.

Average price
£45.75inside the $15 to $100 sweet spot
Price range
£9.21–£99.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,823 within Building & Construction Toys. It carries 1,258 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#1,823in Building & Construction Toys
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,258per listing
Listings tracked
16

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
28 months

Products

Top Lego Hospital products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

138

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

0%

  • LEGO61%
  • QLT QIAOLETONG18%
  • LQPFBSM15%
  • Playmobil5%
  • NUOJIAYING1%

Demand

Lego Hospital search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Lego Hospital search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lego hospital18K/yr
  • lego friends hospital6K/yr
  • lego city hospital4K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Hospital

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Fun/Entertainment Experience”
17%of negative reviews mention “Gifting Purpose”
0.9%of orders come back
“Not nice to give as a birthday present”
A buyer, on “Gifting Purpose”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Lego Hospital questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data