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Lego Hospital

Fail

The top 5 brands take 100% of clicks, so Lego Hospital is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£24K/yr28K searches / yr
90-day growth
-31.3%search demand this quarter
Competition
71%top-5 click share · 5 brands · 138 sellers

Flapen Score

Lego Hospital against its category

The dotted line is the Toys & Games average. Past it, Lego Hospital is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Hospital market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Hospital 28K times last year and spent an estimated £24K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-31.3%
Conversion, latest week
1.8%
Market size, estimated
£24Ka year
Peak month
November3.7× the quietest month
Top search term
lego hospital18K searches a year

02 · Price

A sale here is worth £45.75.

Listings sell for £45.75 on average, from £9.21 to £99.50. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £45.75 that is £0 to £5K a year per listing.

Average price
£45.75inside the $15 to $100 sweet spot
Price range
£9.21–£99.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,823 within Building & Construction Toys. It carries 1,258 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#1,823in Building & Construction Toys
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,258per listing
Listings tracked
16

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
28 months

Products

Top Lego Hospital products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

138

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • LEGO61%
  • QLT QIAOLETONG18%
  • LQPFBSM15%
  • Playmobil5%
  • NUOJIAYING1%

Demand

Lego Hospital search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Lego Hospital search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego hospital18K/yr
  • lego friends hospital6K/yr
  • lego city hospital4K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Hospital

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Gifting Purpose17%−0.03

Not nice to give as a birthday present

Wasn't ideal, as it was going to be gift

Size-Overall14%−0.01

Very small little pieces

The box is massive

small

Instructions/User Manual/Troubleshooting13%−0.03

The instructions were terrible

Instructions are hard to read

Defective Material/Parts8%−0.02

Spate few parts however they are no use to me

Assembly/Installation4%0.00

The build took a while

It took hours to build

Love

Fun/Entertainment Experience22%+2.01

keep him engaged

Fun build

lots of fun

Design-Overall12%+0.77

The construction is so beautifully created

Design of the set is great

Building it was super fun

Instructions/User Manual/Troubleshooting11%−0.03

The instructions were clear

The instructions are excellent as ever

easy to follow instructions

Gifting Purpose10%−0.03

Perfect birthday presents

Grandson loved the gift

Great gift

Value For Money8%+0.21

Good value for money

excellent value for money

Good value

Return

0.9% Return rate 36% Fixable by listing

Advertised Vs Actual Product18%█▇▁▆▇▁
Size-Overall16%▁▃▁▅█▁

Very small little pieces

The box is massive

small

Defective Material/Parts14%█▁▆▃▄▄

Spate few parts however they are no use to me

Gifting Purpose13%▁█▇▁▅█

Not nice to give as a birthday present

Wasn't ideal, as it was going to be gift

Value For Money13%▆▂█▁▁▅

As usual, its quite costly

expensive and small

FAQ

Common Lego Hospital questions

Answered from the same tracked data.