Lego Helicopter
FailThe top 5 brands take 97% of clicks, so Lego Helicopter is a Fail.
- Flapen Score
- 39 / 100Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 4439
- Market size
- £75K/yr49K searches / yr
- 90-day growth
- -13.6%search demand this quarter
- Competition
- 63%top-5 click share · 7 brands · 168 sellers
Flapen Score
Lego Helicopter against its category
The dotted line is the Toys & Games average. Past it, Lego Helicopter is stronger. Inside it, weaker.
Market
The Lego Helicopter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Helicopter 49K times last year and spent an estimated £75K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
3.8% of searches ended in a purchase last week.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- -13.6%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £75Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- lego helicopter41K searches a year
02 · Price
A sale here is worth £40.64.
Listings sell for £40.64 on average, from £8.49 to £206.27. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £40.64 that is £0 to £4K a year per listing.
- Average price
- £40.64inside the $15 to $100 sweet spot
- Price range
- £8.49–£206.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #1,833 within Building & Construction Toys. It carries 1,229 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 94%
- Out of stock, average day
- 7.9%
- Average rank
- #1,833in Building & Construction Toys
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,229per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Lego Helicopter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO City Coast Guard Helicopter Toy - Emergency Vehicle Model Kit w/Sliding Doors Winch 4 Minifigures & Shark Figure - Birthday Gift for 7+ Year Old Boys - 60503
- Price
- £35.40
- Rating
- 4.8/5
- Reviews
- 829
- Age
- 6mo ago
LEGO Creator 3in1 Flatbed Truck with Helicopter Toy to Propeller Plane and Fuel Lorry to Hot Rod and SUV Car Toys for 7 Plus Year Old Boys Girls and Kids who Love Cool Vehicles Gift Idea 31146
- Price
- £12.87
- Rating
- 4.8/5
- Reviews
- 6,534
- Age
- 2y ago
LEGO Technic Airbus H175 Rescue Helicopter Educational Model Building Set for Kids with Spinning Rotors and Motorised Features Construction Toy 42145
- Price
- £206.27
- Rating
- 4.7/5
- Reviews
- 1,604
- Age
- 3y ago
LEGO City 3in1 Helicopter Fire Truck & Submarine Remix Toy with 3 Minifigures - Buildable Toy Vehicles for 7+ Year Old Boys & Girls - Gift Ideas for Birthdays & Holidays - 60462
- Price
- £28.82
- Rating
- 4.7/5
- Reviews
- 314
- Age
- 1y ago
LEGO City Jungle Explorer Helicopter at Base Camp Vehicle Building Toy Adventure Set for 8 Plus Year Old Kids Boys & Girls with 5 Minifigures and 3 Gorilla Animal Figures Creative Gift Idea 60437
- Price
- £63.55
- Rating
- 4.8/5
- Reviews
- 396
- Age
- 2y ago
Trending
90-day click momentum
MISINI M8023 AH-64 Apache Longbow Attack Helicopter Building Blocks Set 1383 Pieces of Military Army Armed Helicopter Building Block Kit 1:35 Scale Adult Collection Display Toy Gift Model Airplane
- Price
- £52.65
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 5mo ago
LEGO CITY : SWAMP POLICE HELICOPTER MINI SET (IN PLASTIC BAG) (30311)
- Price
- £8.93
- Rating
- 4.2/5
- Reviews
- 80
- Age
- 11y ago
LEGO City Coast Guard Rescue Boat & Helicopter Toy - Emergency Vehicles Playset w/Model Floating Ship 5 Minifigures & a Dog Figure - Birthday Gift for 7+ Year Old Boys - 60504
- Price
- £54.94
- Rating
- 4.8/5
- Reviews
- 1,014
- Age
- 6mo ago
LEGO City Coast Guard Helicopter Toy - Emergency Vehicle Model Kit w/Sliding Doors Winch 4 Minifigures & Shark Figure - Birthday Gift for 7+ Year Old Boys - 60503
- Price
- £35.40
- Rating
- 4.8/5
- Reviews
- 829
- Age
- 6mo ago
LEGO 60243 City Police Police Helicopter Chase
- Price
- £47.60
- Rating
- 4.8/5
- Reviews
- 5,383
- Age
- 6y ago
Newest
by launch dateMISINI M8023 AH-64 Apache Longbow Attack Helicopter Building Blocks Set 1383 Pieces of Military Army Armed Helicopter Building Block Kit 1:35 Scale Adult Collection Display Toy Gift Model Airplane
- Price
- £52.65
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 5mo ago
LEGO City Coast Guard Helicopter Toy - Emergency Vehicle Model Kit w/Sliding Doors Winch 4 Minifigures & Shark Figure - Birthday Gift for 7+ Year Old Boys - 60503
- Price
- £35.40
- Rating
- 4.8/5
- Reviews
- 829
- Age
- 6mo ago
LEGO City Coast Guard Rescue Boat & Helicopter Toy - Emergency Vehicles Playset w/Model Floating Ship 5 Minifigures & a Dog Figure - Birthday Gift for 7+ Year Old Boys - 60504
- Price
- £54.94
- Rating
- 4.8/5
- Reviews
- 1,014
- Age
- 6mo ago
JOMIOD Osprey Transport Helicopter Building Blocks V-22 Osprey Tiltrotor Model 1890+ Pieces of Precision for Adult Military Builders & Collectors
- Price
- £43.08
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 8mo ago
LEGO City 3in1 Helicopter Fire Truck & Submarine Remix Toy with 3 Minifigures - Buildable Toy Vehicles for 7+ Year Old Boys & Girls - Gift Ideas for Birthdays & Holidays - 60462
- Price
- £28.82
- Rating
- 4.7/5
- Reviews
- 314
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
168
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
2%
- LEGO84%
- Reobrix4%
- APOSTROPHE Games4%
- DAHONPA3%
- MISINI2%
- JOMIOD2%
- Open — no brand owns it (1 brand, 2%)
Demand
Lego Helicopter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Lego Helicopter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego helicopter41K/yr
- helicopter lego4K/yr
- lego city helicopter4K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Helicopter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The quality and ability to an actually build the Chinook is awful
Build quality not great and really fiddly
Firstly, this is very expensive
Slightly on the more expensive side
The blades pop off easily so it's not very durable
It is really easy to break elements of the boat when trying to get it in place
Took a few hours to build
does not actually attach to the boat
Love
Fun to build
Hours of fun
This kit was a really fun build
Birthday gift
Great gift for kids
Great gift
I am a big fan of the design of this set
I appreciate that aesthetic
Great build
Great value for money
Well worth it
Good value
Well presented, typical lego quality
as you would expect the quality is excellent
Great build, good quality, slightly repetitive
Return
0.7% Return rate 13% Fixable by listing
The quality and ability to an actually build the Chinook is awful
Build quality not great and really fiddly
Firstly, this is very expensive
Slightly on the more expensive side
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Helicopter questions
Answered from the same tracked data.