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Lego Gun

Maybe

Returns run at only 0.2% of orders. But shoppers spend only $54K a year here, so Lego Gun is a Maybe.

Flapen Score
55
55 / 100
Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 44
Market size
£54K/yr136K searches / yr
90-day growth
-19.0%search demand this quarter
Competition
45%top-5 click share · 16 brands · 21 sellers

Flapen Score

Lego Gun against its category

The dotted line is the Toys & Games average. Past it, Lego Gun is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Gun market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Gun 136K times last year and spent an estimated £54K. The top 5 brands take 61% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
1.4%
Market size, estimated
£54Ka year
Top search term
lego gun76K searches a year

02 · Price

A sale here is worth £29.59.

Listings sell for £29.59 on average, from £12.57 to £84.69. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £29.59 that is £0 to £3K a year per listing.

Average price
£29.59inside the $15 to $100 sweet spot
Price range
£12.57–£84.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #1,941 within Building & Construction Toys. It carries 101 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
79%
Out of stock, average day
16.4%
Average rank
#1,941in Building & Construction Toys
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
101per listing
Listings tracked
29

04 · Newcomers

Amazon counts 2 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Lego Gun products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 falling

Sellers

21

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

45%

Top 20: 90%

Open market

34%

  • LQPFBSM36%
  • PLEX6%
  • SymGrpu6%
  • Nicolababe6%
  • AKOGD6%
  • Bazil Bazos5%

Demand

Lego Gun search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 3.4× · 8 of 12 months tracked

Search terms

Top Lego Gun search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego gun76K/yr
  • lego guns42K/yr
  • lego guns that shoot11K/yr
  • lego brickarms8K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Gun

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation21%−0.14

Impossible to build

Very difficult to put together

Not so easy to setup

Instructions/User Manual/Troubleshooting7%−0.03

Missing pieces plus the instructions are useless

The instructions can be a little hard to follow at times

instructions were unclear

Shooting6%−0.05

gun doesnt shoot

will hurt if you shoot at someone

It worked for about 20 minutes until the slide stopped shooting back consistently

Advertised Vs Actual Product4%−0.04

the ad is a bit misleading

Fun Action, But Misleading Descriptions – Know What Youre Buying

some other reviews are quite misleading

Value For Money4%+2.33

Not worth the money

Love

Value For Money15%+2.33

fantastic model for this price

Excellent value

excellent price

Fun/Entertainment Experience13%−0.01

Its a lot of fun, its vibrant and easy to use especially as its ready to go

Great fun

Fun to build

Gifting Purpose7%+0.19

This was a gift

Great Gift for birthday or Christmas

would make a fab gift for a youngster

Design-Overall6%

Really cool design

The standout feature is definitely the combination of the building brick baseplate and the blaster design

What I like most is the DIY customization aspect

Correct Contents5%+0.56

As the pieces fit so well together

Thankfully, this one is back to three main bags, and then five or six sub-bags that you can work through in sequence without having too many pieces in play at a time

Lots of pieces

Return

0.2% Return rate 4% Fixable by listing

Defective Material/Parts32%▁▇▃▂█▄

Missing pieces plus the instructions are useless

Functionality-Overall18%▁▄▆█▅▄
Assembly/Installation10%▁▁█▄▁▅

Impossible to build

Very difficult to put together

Not so easy to setup

Quality-Overall6%▁▁█▃▁▃
Durability5%▁▁▁█▁▅

its really easy to break

Comes apart easily

FAQ

Common Lego Gun questions

Answered from the same tracked data.