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Lego Groot

Fail

The top 5 products take 100% of clicks, so Lego Groot is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£105K/yr68K searches / yr
90-day growth
-30.1%search demand this quarter
Competition
100%top-5 click share · 2 brands · 120 sellers

Flapen Score

Lego Groot against its category

The dotted line is the Toys & Games average. Past it, Lego Groot is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Groot market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Groot 68K times last year and spent an estimated £105K. All 2 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-30.1%
Conversion, latest week
5.0%
Market size, estimated
£105Ka year
Top search term
groot lego34K searches a year

02 · Price

A sale here is worth £31.01.

Listings sell for £31.01 on average, from £18.61 to £39.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £31.01 that is £8K to £16K a year per listing.

Average price
£31.01inside the $15 to $100 sweet spot
Price range
£18.61–£39.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£8K–£16K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #249 within Building & Construction Toys. It carries 2,180 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#249in Building & Construction Toys
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,180per listing
Listings tracked
5

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Lego Groot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£11K£21K£32K£42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

120

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • LEGO98%
  • LocoLee3%

Demand

Lego Groot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26FebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 2.0× · 6 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Lego Groot

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%+0.63

The Lego pieces are really small - not for big adult hands

Value For Money8%+0.84

it is quite a pricey build

Quality-Overall6%−0.02

Not the best one

Assembly/Installation3%+0.82

She spent a whole morning putting it together

Instructions/User Manual/Troubleshooting3%−0.02

it might be better to use the online instructions

Love

Design-Overall17%+0.75

Brilliant build looks great

Looks great fun to build

It was really great building this together

Fun/Entertainment Experience16%−0.02

Easy fun build

very fun build

This is a fun

Gifting Purpose15%+0.49

Great gift idea

Great gift

Great gift choice

Value For Money12%+0.84

The price feels fair enough for me with it being both Lego and Minecraft

Great value

Good deal

Size-Overall9%+0.63

Turns out to be a decent size as well

Great little groot

It's not too big

Return

0.8% Return rate 0% Fixable by listing

Gifting Purpose58%█▅▁▅█▅
Ease Of Use8%▁▁█▁▁▁
Functionality-Overall8%▁▁▁▁▁█
Quality-Overall8%▁█▁▁▁▁

Not the best one

Defective Material/Parts8%▁▁▁█▁▁

FAQ

Common Lego Groot questions

Answered from the same tracked data.