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Lego Great Wave

Fail

The top 5 products take 100% of clicks, so Lego Great Wave is a Fail.

Flapen Score
28
28 / 100
Ranks 1,680 of 1,773 Toys & Games niches · −16 vs the category median of 44
Market size
£5K/yr19K searches / yr
90-day growth
+5.6%search demand this quarter
Competition
100%top-5 click share · 2 brands · 32 sellers

Flapen Score

Lego Great Wave against its category

The dotted line is the Toys & Games average. Past it, Lego Great Wave is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Great Wave market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Great Wave 19K times last year and spent an estimated £5K. All 2 brands take every click. Flapen scores it 28 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+5.6%
Conversion, latest week
0.4%
Market size, estimated
£5Ka year
Top search term
lego great wave6K searches a year

02 · Price

A sale here is worth £65.71.

Listings sell for £65.71 on average, from £41.30 to £95.69. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 100 to 250 of them. At £65.71 that is £7K to £16K a year per listing.

Average price
£65.71inside the $15 to $100 sweet spot
Price range
£41.30–£95.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
100–250
Revenue per listing a year
£7K–£16K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5,046 within Building & Construction Toys. It carries 1,875 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#5,046in Building & Construction Toys
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,875per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Lego Great Wave products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£3K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • LEGO92%
  • Plexico8%

Demand

Lego Great Wave search demand

Weekly searches over the year. Pick a range.

600400Spike '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26

Search terms

Top Lego Great Wave search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego great wave6K/yr
  • lego wave6K/yr
  • the great wave lego3K/yr
  • lego hokusai the great wave4K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Great Wave

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%+0.94

seems pricey

Assembly/Installation33%+1.08

Looks amazing, takes a few hours to build though

Instructions/User Manual/Troubleshooting11%+0.21

The book of instructions itself is hefty

Love

Gifting Purpose29%−0.10

Well received gift

Perfect gift

Nice lego gift

Design-Overall21%+1.08

Looks better made up than picture

it looks incredibly elegant

Absolute joy to build and display

Display-Overall21%+1.08

looks good on display

Absolute joy to build and display

Assembly/Installation7%+1.08

Son injoyed putting together

Fun/Entertainment Experience7%+0.32

He and parner loved doing it

Return

1.1% Return rate 14% Fixable by listing

Product Condition43%██▁▁█▁
Value For Money29%▁▁█▁▁▁

seems pricey

Size-Overall14%▁▁▁▁▁█
Gifting Purpose14%▁▁▁▁▁█

FAQ

Common Lego Great Wave questions

Answered from the same tracked data.