Skip to content

Lego Ghostbusters

brand-locked demand (top 5 brands take 100% of clicks) — Lego Ghostbusters doesn't clear our bar today.

Flapen Score

25
Skip it
Market size 3Growth 15Conversion 4Competition 12Returns 97Price range 34Avg price 82Brand share 0Review moat 57Quality gap 21
This niche Category average

Is Lego Ghostbusters profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lego Ghostbusters is a £14K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 25/100.

Lego Ghostbusters: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.9% over the last 90 days and 0.3% of searches end in a purchase.

£14K

revenue / yr

Units sold / yr500
Search volume / yr-19.9%55K
Conversion rate0.3%
Avg price£81.40

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 127
Top-5 product click share86%
Open market0%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement50%
New entrants (1y)2· 1 succeeded
Avg rating4.7★
Avg reviews1,202

Top Lego Ghostbusters products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 falling

Sellers

127

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • LEGO66%
  • Mould King25%
  • Hasbro4%
  • Brick Nest3%
  • Revell3%
  • Open — no brand owns it (0%)

Lego Ghostbusters demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume55KCVR0.3%Products10Brands5Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews1,202Avg BSR#2,235
5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Top Lego Ghostbusters search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lego ghostbusters24K/yr
  • ghostbusters lego15K/yr
  • lego ghostbusters car4K/yr
  • lego ecto 13K/yr
  • lego ghostbusters firehouse2K/yr
  • ecto 1 lego2K/yr
  • lego ecto 1 ghostbusters car2K/yr
  • ghostbusters lego car2K/yr
  • ghostbuster lego2K/yr

What reviews say buyers love and hate about Lego Ghostbusters

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Design-Overall20%

it looks amazing built

Value For Money18%

worth the price

Fun/Entertainment Experience11%

fun to build

Collectibles10%

A fantastic addition to my collection

Quality-Overall9%

Excellent product

What buyers complain about

59% of reviews
Assembly/Installation15%

Not had chance to build

Value For Money15%

I do think the full retail price is too high though

Instructions/User Manual/Troubleshooting7%

Amazon delivery instructions not met

Size-Overall7%

the size is small

Print Quality3%

only complaint is I wish they'd use printed brinks not stickers

Lego Ghostbusters return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

7%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose
51%
2Value For Money
19%
3Defective Material/Parts
11%
4Size-Overall
6%
5Product Condition
3%

Common Lego Ghostbusters questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lego Ghostbusters 25/100 on Amazon United Kingdom — Skip it. The niche generates £14K/yr across 10 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -19.9% over the last 90 days.
Search demand for Lego Ghostbusters on Amazon United Kingdom peaks in Jan–Oct–Nov–Dec, where the busiest month runs 4.7× the quietest.