Lego Ghostbusters
FailThe top 5 brands take 100% of clicks, so Lego Ghostbusters is a Fail.
- Flapen Score
- 25 / 100Ranks 1,734 of 1,773 Toys & Games niches · −19 vs the category median of 4425
- Market size
- £14K/yr55K searches / yr
- 90-day growth
- -19.9%search demand this quarter
- Competition
- 86%top-5 click share · 5 brands · 127 sellers
Flapen Score
Lego Ghostbusters against its category
The dotted line is the Toys & Games average. Past it, Lego Ghostbusters is stronger. Inside it, weaker.
Market
The Lego Ghostbusters market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Ghostbusters 55K times last year and spent an estimated £14K. All 5 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 25 out of 100, a Fail.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- -19.9%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £14Ka year
- Peak month
- December4.7× the quietest month
- Top search term
- lego ghostbusters24K searches a year
02 · Price
A sale here is worth £81.40.
Listings sell for £81.40 on average, from £15.22 to £267.37. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £81.40 that is £0 to £8K a year per listing.
- Average price
- £81.40inside the $15 to $100 sweet spot
- Price range
- £15.22–£267.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£8K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,235 within Building & Construction Toys. It carries 1,202 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 80%
- Out of stock, average day
- 0.0%
- Average rank
- #2,235in Building & Construction Toys
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,202per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Lego Ghostbusters products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO Icons Ghostbusters ECTO-1 Car Kit Large Set for Adults Gift Idea for Men Women Her Him Collectable Model for Display Nostalgic Home Décor 10274
- Price
- £238.98
- Rating
- 4.8/5
- Reviews
- 1,320
- Age
- 5y ago
Mould King Ghost Car ECTO-1 Building Sets for adults Creative Detailed Replica Model Kits Birthday Gifts for Collectors 636PCS
- Price
- £29.09
- Rating
- 4.3/5
- Reviews
- 140
- Age
- 1y ago
LEGO Speed Champions Time Machine from Back to the Future Toy - Car Model Kit w/Doc Brown & Marty McFly Minifigures - Gift for 9+ Year Old Boys Girls & Movie Fans - 77256
- Price
- £16.89
- Rating
- 4.8/5
- Reviews
- 2,779
- Age
- 9mo ago
Mould King Small Bus Model Kit Minibus Car Building Block Set 646 Pieces
- Price
- £21.70
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Ghostbusters Plasma Series Ecto-1 (1984) Toy Vehicle
- Price
- £33.90
- Rating
- 4.6/5
- Reviews
- 324
- Age
- 2y ago
Trending
90-day click momentumMould King Small Bus Model Kit Minibus Car Building Block Set 646 Pieces
- Price
- £21.70
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Mould King Ghost Car ECTO-1 Building Sets for adults Creative Detailed Replica Model Kits Birthday Gifts for Collectors 636PCS
- Price
- £29.09
- Rating
- 4.3/5
- Reviews
- 140
- Age
- 1y ago
LEGO Speed Champions Time Machine from Back to the Future Toy - Car Model Kit w/Doc Brown & Marty McFly Minifigures - Gift for 9+ Year Old Boys Girls & Movie Fans - 77256
- Price
- £16.89
- Rating
- 4.8/5
- Reviews
- 2,779
- Age
- 9mo ago
Revell 3D Puzzle 00223 Ghostbusters Firestation 130 Pieces Highly Detailed 40cm in height Fun & Easy To Build
- Price
- £19.10
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 3y ago
LEGO Super Mario Game Boy Building Set for Adults - Nintendo Display Model Kit with 2 Cartridges incl. Zelda plus Lenticular Screens - Gamer Gift for Fans - 72046
- Price
- £38.78
- Rating
- 4.8/5
- Reviews
- 3,664
- Age
- 1y ago
Newest
by launch dateMould King Small Bus Model Kit Minibus Car Building Block Set 646 Pieces
- Price
- £21.70
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
LEGO Speed Champions Time Machine from Back to the Future Toy - Car Model Kit w/Doc Brown & Marty McFly Minifigures - Gift for 9+ Year Old Boys Girls & Movie Fans - 77256
- Price
- £16.89
- Rating
- 4.8/5
- Reviews
- 2,779
- Age
- 9mo ago
LEGO Super Mario Game Boy Building Set for Adults - Nintendo Display Model Kit with 2 Cartridges incl. Zelda plus Lenticular Screens - Gamer Gift for Fans - 72046
- Price
- £38.78
- Rating
- 4.8/5
- Reviews
- 3,664
- Age
- 1y ago
Mould King Ghost Car ECTO-1 Building Sets for adults Creative Detailed Replica Model Kits Birthday Gifts for Collectors 636PCS
- Price
- £29.09
- Rating
- 4.3/5
- Reviews
- 140
- Age
- 1y ago
Wall Mount for Lego Ghostbuster ECTO-1 10274 Display Stand
- Price
- £15.22
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
127
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- LEGO66%
- Mould King25%
- Hasbro4%
- Brick Nest3%
- Revell3%
- Open — no brand owns it (0%)
Demand
Lego Ghostbusters search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.7×
Search terms
Top Lego Ghostbusters search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego ghostbusters24K/yr
- ghostbusters lego15K/yr
- lego ghostbusters car4K/yr
- lego ecto 13K/yr
- lego ghostbusters firehouse2K/yr
- ecto 1 lego2K/yr
- lego ecto 1 ghostbusters car2K/yr
- ghostbusters lego car2K/yr
- ghostbuster lego2K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Ghostbusters
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not had chance to build
the manual is bad
Took around an hour to build
I do think the full retail price is too high though
overpriced
better priced when I purchased than elsewhere
Amazon delivery instructions not met
the size is small
only complaint is I wish they'd use printed brinks not stickers
Love
it looks amazing built
The interior of the car looks great as well
Loved building this
worth the price
Great price
Value for money
fun to build
Really fun build
Good fun
A fantastic addition to my collection
Excellent Lego set son loved it
Awesome collectors piece for the price
Excellent product
Really nice quality Lego
the quality is exactly what youd expect from LEGO
Return
0.7% Return rate 7% Fixable by listing
I do think the full retail price is too high though
overpriced
better priced when I purchased than elsewhere
the size is small
even though all the boxes I receive get reused or recycled
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Ghostbusters questions
Answered from the same tracked data.