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Lego Friends Tree House

Fail

Shoppers spend an estimated $17K a year here, so Lego Friends Tree House is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£17K/yr42K searches / yr
90-day growth
-19.3%search demand this quarter
Competition
74%top-5 click share · 8 brands · 111 sellers

Flapen Score

Lego Friends Tree House against its category

The dotted line is the Toys & Games average. Past it, Lego Friends Tree House is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Friends Tree House market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Friends Tree House 42K times last year and spent an estimated £17K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
1.0%
Market size, estimated
£17Ka year
Peak month
December3.2× the quietest month
Top search term
lego treehouse19K searches a year

02 · Price

A sale here is worth £41.58.

Listings sell for £41.58 on average, from £15.78 to £213.23. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £41.58 that is £0 to £4K a year per listing.

Average price
£41.58inside the $15 to $100 sweet spot
Price range
£15.78–£213.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #1,562 within Building & Construction Toys. It carries 1,099 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
87%
Out of stock, average day
20.3%
Average rank
#1,562in Building & Construction Toys
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,099per listing
Listings tracked
15

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
22 months

Products

Top Lego Friends Tree House products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

111

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

3%

  • LEGO69%
  • kiothdre14%
  • CSNRHG8%
  • HOGOKIDS2%
  • Yushinv2%
  • Cooldele2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Lego Friends Tree House search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Lego Friends Tree House search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lego treehouse19K/yr
  • lego friends tree house12K/yr
  • lego tree house7K/yr
  • lego friends treehouse4K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Friends Tree House

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Fun/Entertainment Experience”
20%of negative reviews mention “Assembly/Installation”
1.1%of orders come back
“Difficult to build”
A buyer, on “Assembly/Installation”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Lego Friends Tree House questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data