Lego Friends Tree House
FailShoppers spend only $17K a year here, so Lego Friends Tree House is a Fail.
- Flapen Score
- 32 / 100Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 4432
- Market size
- £17K/yr42K searches / yr
- 90-day growth
- -19.3%search demand this quarter
- Competition
- 74%top-5 click share · 8 brands · 111 sellers
Flapen Score
Lego Friends Tree House against its category
The dotted line is the Toys & Games average. Past it, Lego Friends Tree House is stronger. Inside it, weaker.
Market
The Lego Friends Tree House market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Friends Tree House 42K times last year and spent an estimated £17K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- -19.3%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £17Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- lego treehouse19K searches a year
02 · Price
A sale here is worth £41.58.
Listings sell for £41.58 on average, from £15.78 to £213.23. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £41.58 that is £0 to £4K a year per listing.
- Average price
- £41.58inside the $15 to $100 sweet spot
- Price range
- £15.78–£213.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #1,562 within Building & Construction Toys. It carries 1,099 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 87%
- Out of stock, average day
- 20.3%
- Average rank
- #1,562in Building & Construction Toys
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,099per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 3 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Lego Friends Tree House products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO Friends Friendship Tree House Hangout Toy - incl. 2 Animal Figures 4 Mini Dolls a Garden and Toy Food Accessories - Creative Gift for 8+ Year Old Girls - 42652
- Price
- £36.68
- Rating
- 4.7/5
- Reviews
- 780
- Age
- 1y ago
Treehouse Building Set Compatible with Friends 731PCS Girls Forest Tree House Building Kit Toys with LED Light Cat Slide and Sky Hammock Christmas Birthday Gifts for Kids Girls 6-12 Years Old
- Price
- £23.87
- Rating
- 3.8/5
- Reviews
- 116
- Age
- 10mo ago
LEGO Friends Cat Birthday Party & Tree House Toy - incl. 2 Mini Dolls & 5 Animal Figures plus a Rotating Table Pinata & Fun Accessories - Creative Gift for 6+ Year Old Girls - 42666
- Price
- £16.63
- Rating
- 4.7/5
- Reviews
- 596
- Age
- 1y ago
LEGO 21318 Ideas Tree House Model Construction Set for 16 Plus Year Olds with 3 Cabins Interchangeable Leaves Minifigures and a Bird Figure
- Price
- £213.23
- Rating
- 4.8/5
- Reviews
- 553
- Age
- 6y ago
CSNRHG Dream Tree House Friends Building Set Friends Construction Educational 504 Pieces Gifts for Girls Teens Kids Adults Ages
- Price
- £17.12
- Rating
- 3.7/5
- Reviews
- 283
- Age
- 1y ago
Trending
90-day click momentum
HOGOKIDS Friends Girls House Building Set with LED Light & Garden for Kids
- Price
- £33.63
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago
CUBIMANA Tree House Building Set with LED Light for Kids Girls Boys Age 8+
- Price
- £22.40
- Rating
- 4.4/5
- Reviews
- 71
- Age
- 3mo ago
Cooldele Tree House Building Set for Girls 558PCS STEAM Forest Treehouse Building Blocks Set with Animals Birthday Gifts for Kids Girls Boys Ages 6 7 8 9 10 11 12+
- Price
- £16.51
- Rating
- 4.3/5
- Reviews
- 204
- Age
- 6mo ago
LEGO Friends Lianns Family House Toy - Miniature Set incl. a Garden 4 Mini Dolls Pet Axolotl & Gecko Animal Figures and Accessories - Birthday Gift for 7+ Year Old Girls - 42687
- Price
- £42.93
- Rating
- 4.7/5
- Reviews
- 238
- Age
- 6mo ago
LEGO Friends Heartlake City Friends Club House Toy - Miniature Set incl. 5 Mini Dolls 3 Pet Animal Figures incl. Toy Cat & Accessories - Birthday Gift for 8+ Year Old Girls - 42689
- Price
- £53.03
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 6mo ago
Newest
by launch dateCUBIMANA Tree House Building Set with LED Light for Kids Girls Boys Age 8+
- Price
- £22.40
- Rating
- 4.4/5
- Reviews
- 71
- Age
- 3mo ago
HOGOKIDS Friends Girls House Building Set with LED Light & Garden for Kids
- Price
- £33.63
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago
Cooldele Tree House Building Set for Girls 558PCS STEAM Forest Treehouse Building Blocks Set with Animals Birthday Gifts for Kids Girls Boys Ages 6 7 8 9 10 11 12+
- Price
- £16.51
- Rating
- 4.3/5
- Reviews
- 204
- Age
- 6mo ago
LEGO Friends Lianns Family House Toy - Miniature Set incl. a Garden 4 Mini Dolls Pet Axolotl & Gecko Animal Figures and Accessories - Birthday Gift for 7+ Year Old Girls - 42687
- Price
- £42.93
- Rating
- 4.7/5
- Reviews
- 238
- Age
- 6mo ago
LEGO Friends Heartlake City Friends Club House Toy - Miniature Set incl. 5 Mini Dolls 3 Pet Animal Figures incl. Toy Cat & Accessories - Birthday Gift for 8+ Year Old Girls - 42689
- Price
- £53.03
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
111
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
3%
- LEGO69%
- kiothdre14%
- CSNRHG8%
- HOGOKIDS2%
- Yushinv2%
- Cooldele2%
- Open — no brand owns it (2 brands, 3%)
Demand
Lego Friends Tree House search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Lego Friends Tree House search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego treehouse19K/yr
- lego friends tree house12K/yr
- lego tree house7K/yr
- lego friends treehouse4K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Friends Tree House
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Difficult to build
Instructions are not the greatest either
Unfortunately some of it was rather difficult to put together
No instructions
issues with instructions
instruction is unclear
Poor quality
Rubbish
not the best quality
Bit expensive
Waste of money
Not a stable as it should be
The island is not stable
the whole thing becomes so unstable that even a light touch makes it detach
Love
hours of fun
fun to build
Great toy
Good value
Great value set
Good value for the money
The instructions are clear
The instructions are easy to follow
good instructions
Nice design
it is a pretty cool build
really great build
Granddaughter loved this gift easy present to purchase
Gift
Perfect gift
Return
1.1% Return rate 18% Fixable by listing
Poor quality
Rubbish
not the best quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Friends Tree House questions
Answered from the same tracked data.