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Lego Fire Station

Fail

The top 5 products take 100% of clicks, so Lego Fire Station is a Fail.

Flapen Score
25
25 / 100
Ranks 1,734 of 1,773 Toys & Games niches · −19 vs the category median of 44
Market size
£16K/yr24K searches / yr
90-day growth
-29.3%search demand this quarter
Competition
100%top-5 click share · 1 brands · 72 sellers

Flapen Score

Lego Fire Station against its category

The dotted line is the Toys & Games average. Past it, Lego Fire Station is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Fire Station market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Fire Station 24K times last year and spent an estimated £16K. One brand takes every click. Flapen scores it 25 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-29.3%
Conversion, latest week
1.1%
Market size, estimated
£16Ka year
Top search term
lego fire station18K searches a year

02 · Price

A sale here is worth £60.03.

Listings sell for £60.03 on average, from £37.62 to £114.76. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £60.03 that is £0 to £6K a year per listing.

Average price
£60.03inside the $15 to $100 sweet spot
Price range
£37.62–£114.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #1,929 within Building & Construction Toys. It carries 2,377 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#1,929in Building & Construction Toys
Average rating
4.80 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,377per listing
Listings tracked
4

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
23 months

Products

Top Lego Fire Station products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

72

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • LEGO100%

Demand

Lego Fire Station search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 3.8× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Lego Fire Station

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation17%−0.01

quite difficult to build for a child

Value For Money11%−0.01

expensive and small

Size-Overall11%−0.03

small

Hard Feel4%+0.07

is hard to coil back on the drum

Love

Value For Money16%−0.01

Good value and excellent gift

Great item, great price

Worth the money

Fun/Entertainment Experience13%−0.02

Fun to build

Hours of fun to be had for all ages

A fun set

Quality-Overall11%+1.04

This is a pretty good kit

Very good product

Great quality and good complexity

Gifting Purpose9%+0.90

It was a gift

Great gift

Instructions/User Manual/Troubleshooting9%+0.82

the instructions were really clear

found it easy to follow instructions

step by step guide for my 10 year old to complete on her own without any frustration which is perfect for me as it kept her entertained for a good while

Return

0.9% Return rate 0% Fixable by listing

Gifting Purpose67%▁▆▅▁█▁
Defective Material/Parts17%▁▃█▁▁▁
Value For Money11%▁▁▁▁▁█

expensive and small

Water Resistance6%▁█▁▁▁▁

FAQ

Common Lego Fire Station questions

Answered from the same tracked data.