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Lego Fast and Furious

Fail

The top 5 brands take 100% of clicks, so Lego Fast and Furious is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£337K/yr313K searches / yr
90-day growth
+37.9%search demand this quarter
Competition
71%top-5 click share · 3 brands · 198 sellers

Flapen Score

Lego Fast and Furious against its category

The dotted line is the Toys & Games average. Past it, Lego Fast and Furious is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Fast and Furious market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Fast and Furious 313K times last year and spent an estimated £337K. All 3 brands take every click. Demand peaks in Jun–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +37.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £337K a year.

Searches, last 12 months
313K
Growth, 90 days vs prior 90
+37.9%
Conversion, latest week
2.2%
Market size, estimated
£337Ka year
Peak month
December3.1× the quietest month
Top search term
fast and furious lego99K searches a year

02 · Price

A sale here is worth £48.68.

Listings sell for £48.68 on average, from £15.18 to £165.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £48.68 that is £5K to £12K a year per listing.

Average price
£48.68inside the $15 to $100 sweet spot
Price range
£15.18–£165.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£5K–£12K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #1,001 within Building & Construction Toys. It carries 2,767 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
86%
Out of stock, average day
6.8%
Average rank
#1,001in Building & Construction Toys
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,767per listing
Listings tracked
14

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
27 months

Products

Top Lego Fast and Furious products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£34K£67K£101K£135K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

198

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

0%

  • LEGO95%
  • YEABRICKS3%
  • Mould King2%

Demand

Lego Fast and Furious search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Lego Fast and Furious search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fast and furious lego99K/yr
  • lego fast and furious70K/yr
  • lego speed champions fast and furious17K/yr
  • lego fast and furious cars32K/yr
  • fast and furious lego set8K/yr
  • lego dodge charger7K/yr
  • lego technic fast and furious7K/yr
  • lego 2 fast 2 furious17K/yr
  • lego car fast and furious5K/yr
  • fast and furious lego car5K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Fast and Furious

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Design-Overall”
18%of negative reviews mention “Assembly/Installation”
0.4%of orders come back
“Not had chance to build”
A buyer, on “Assembly/Installation”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lego Fast and Furious questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data