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Lego Fast and Furious

Fail

The top 5 brands take 100% of clicks, so Lego Fast and Furious is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£337K/yr313K searches / yr
90-day growth
+37.9%search demand this quarter
Competition
71%top-5 click share · 3 brands · 198 sellers

Flapen Score

Lego Fast and Furious against its category

The dotted line is the Toys & Games average. Past it, Lego Fast and Furious is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Fast and Furious market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Fast and Furious 313K times last year and spent an estimated £337K. All 3 brands take every click. Demand peaks in Jun–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +37.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £337K a year.

Searches, last 12 months
313K
Growth, 90 days vs prior 90
+37.9%
Conversion, latest week
2.2%
Market size, estimated
£337Ka year
Peak month
December3.1× the quietest month
Top search term
fast and furious lego99K searches a year

02 · Price

A sale here is worth £48.68.

Listings sell for £48.68 on average, from £15.18 to £165.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £48.68 that is £5K to £12K a year per listing.

Average price
£48.68inside the $15 to $100 sweet spot
Price range
£15.18–£165.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£5K–£12K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #1,001 within Building & Construction Toys. It carries 2,767 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
86%
Out of stock, average day
6.8%
Average rank
#1,001in Building & Construction Toys
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,767per listing
Listings tracked
14

04 · Newcomers

Amazon counts 6 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
27 months

Products

Top Lego Fast and Furious products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£34K£67K£101K£135K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

198

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • LEGO95%
  • YEABRICKS3%
  • Mould King2%

Demand

Lego Fast and Furious search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Lego Fast and Furious search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fast and furious lego99K/yr
  • lego fast and furious70K/yr
  • lego speed champions fast and furious17K/yr
  • lego fast and furious cars32K/yr
  • fast and furious lego set8K/yr
  • lego dodge charger7K/yr
  • lego technic fast and furious7K/yr
  • lego 2 fast 2 furious17K/yr
  • lego car fast and furious5K/yr
  • fast and furious lego car5K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Fast and Furious

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation18%−0.03

Not had chance to build

Getting it together takes just over an hour

takes a good few hours to build

Value For Money9%+0.13

At £23 I think its on the expensive side

Kit feels cheap

overpriced

Size-Overall5%−0.02

doesn't fit straight or look great

it is pretty large at 40cm long

the size is small

Adhesion/Stickiness5%+0.12

The stickers can be a little fiddly so maybe not the best for young children

only draw back was the stickers were a bit fiddly

Quality-Overall4%−0.03

Kit feels cheap

Rubbish

Love

Design-Overall18%+0.21

Brilliant to build

The interior of the car looks great as well

the design is amazing

Value For Money17%+0.13

Good value for money

Good for price

good value at the price point

Quality-Overall13%−0.03

Great quality as always from Lego

Really nice quality Lego

Excellent product

Fun/Entertainment Experience9%+0.87

Fun build

fun to build

Good fun

Collectibles8%+1.27

Collectors item

A fantastic addition to my collection

Awesome collectors piece for the price

Return

0.4% Return rate 8% Fixable by listing

Gifting Purpose51%▆▆████
Defective Material/Parts13%▁█▄▆▄▃
Value For Money12%█▆▃▂▄█

At £23 I think its on the expensive side

Kit feels cheap

overpriced

Size-Overall7%█▃▂▅▂▅

doesn't fit straight or look great

it is pretty large at 40cm long

the size is small

Product Condition4%▁▁█▁▇▄

even though all the boxes I receive get reused or recycled

FAQ

Common Lego Fast and Furious questions

Answered from the same tracked data.