Lego Eiffel Tower
FailBuyers convert on only 0.8% of searches, so Lego Eiffel Tower is a Fail.
- Flapen Score
- 33 / 100Ranks 1,488 of 1,773 Toys & Games niches · −11 vs the category median of 4433
- Market size
- £71K/yr65K searches / yr
- 90-day growth
- -20.6%search demand this quarter
- Competition
- 73%top-5 click share · 10 brands · 164 sellers
Flapen Score
Lego Eiffel Tower against its category
The dotted line is the Toys & Games average. Past it, Lego Eiffel Tower is stronger. Inside it, weaker.
Market
The Lego Eiffel Tower market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Eiffel Tower 65K times last year and spent an estimated £71K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- -20.6%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £71Ka year
- Peak month
- November4.2× the quietest month
- Top search term
- lego eiffel tower37K searches a year
02 · Price
A sale here is worth £141.65.
Listings sell for £141.65 on average, from £19.22 to £583.07. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £141.65 that is £0 to £14K a year per listing.
- Average price
- £141.65above the $15 to $100 sweet spot
- Price range
- £19.22–£583.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£14K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #1,228 within Building & Construction Toys. It carries 2,061 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 83%
- Out of stock, average day
- 5.8%
- Average rank
- #1,228in Building & Construction Toys
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,061per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Lego Eiffel Tower products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO Architecture Paris City of Love - DIY Miniature Model Kit for Adults - Home Decor 3D Wall Art w/Iconic Parisian Landmarks Incl. Eiffel Tower - Gift Idea - 21064
- Price
- £47.45
- Rating
- 4.7/5
- Reviews
- 315
- Age
- 8mo ago
CSNRHG Paris Eiffel Tower World Famous Architectural Model Micro Building Blocks Set 3350 Pieces 3D Puzzle Toys Gifts for Kid and Adult
- Price
- £20.73
- Rating
- 4.1/5
- Reviews
- 213
- Age
- 1y ago
LEGO Architecture Paris Model Building Set for Adults with Eiffel Tower and The Louvre Model Skyline Collection Office Home Décor Collectible Gift Idea for Women Men Her or Him 21044
- Price
- £31.52
- Rating
- 4.8/5
- Reviews
- 8,305
- Age
- 7y ago
2600Pcs Architecture Mini Building Blocks Set for Adults - Micro Toy Building Bricks Model Kit - Educational Architecture Model Gift for Teens and Adults Age 14+
- Price
- £19.22
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 1y ago
LEGO Architecture Skyline Model Building Set Model Kit Featuring London Eye Big Ben Tower Bridge Office Home Décor Collectible Gift Idea for Men Women and Teens 21034
- Price
- £24.65
- Rating
- 4.8/5
- Reviews
- 16,429
- Age
- 9y ago
Trending
90-day click momentum
Reobrix London Big Ben Building Set 55012 Large Landmark Tower with Working Clock Height 139CM Big Ben Architecture Building Blocks Set for Adults 13825Pcs London Clock Model Construction Model Gift
- Price
- £583.07
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 9mo ago
Paris City Skyline Building Kit 3680 PCS Adult Collectible 3D Block Set | Eiffel Tower Arc de Triomphe Louvre & More | Mirco Mini Bricks (8051)
- Price
- £28.17
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 7mo ago
Acrylic Display Case for Lego Eiffel Tower Paris 10307Dustproof Box Storage Box Transparent Box Display Box Compatible with Lego 10307Only Case No Model (Option 1)
- Price
- £246.36
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
LEGO Architecture Paris City of Love - DIY Miniature Model Kit for Adults - Home Decor 3D Wall Art w/Iconic Parisian Landmarks Incl. Eiffel Tower - Gift Idea - 21064
- Price
- £47.45
- Rating
- 4.7/5
- Reviews
- 315
- Age
- 8mo ago
2600Pcs Architecture Mini Building Blocks Set for Adults - Micro Toy Building Bricks Model Kit - Educational Architecture Model Gift for Teens and Adults Age 14+
- Price
- £19.22
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 1y ago
Newest
by launch dateParis City Skyline Building Kit 3680 PCS Adult Collectible 3D Block Set | Eiffel Tower Arc de Triomphe Louvre & More | Mirco Mini Bricks (8051)
- Price
- £28.17
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 7mo ago
LEGO Architecture Paris City of Love - DIY Miniature Model Kit for Adults - Home Decor 3D Wall Art w/Iconic Parisian Landmarks Incl. Eiffel Tower - Gift Idea - 21064
- Price
- £47.45
- Rating
- 4.7/5
- Reviews
- 315
- Age
- 8mo ago
Reobrix London Big Ben Building Set 55012 Large Landmark Tower with Working Clock Height 139CM Big Ben Architecture Building Blocks Set for Adults 13825Pcs London Clock Model Construction Model Gift
- Price
- £583.07
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 9mo ago
2600Pcs Architecture Mini Building Blocks Set for Adults - Micro Toy Building Bricks Model Kit - Educational Architecture Model Gift for Teens and Adults Age 14+
- Price
- £19.22
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 1y ago
LEGO Architecture Neuschwanstein Castle - DIY Display Model Kit for Adults - incl. Towers Courtyards & a Detailed Interior - History Gift for Fans - 21063
- Price
- £155.44
- Rating
- 4.8/5
- Reviews
- 446
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
164
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
7%
- LEGO58%
- CSNRHG20%
- Aningde6%
- Aigidusansu4%
- Reobrix3%
- JUCYJULY2%
- Open — no brand owns it (4 brands, 7%)
Demand
Lego Eiffel Tower search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Lego Eiffel Tower search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego eiffel tower37K/yr
- eiffel tower lego19K/yr
- lego tower5K/yr
- lego eiffel tower 10001 pieces4K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Eiffel Tower
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small
Tiny pieces
All of the pieces are TINY
Took a while to build
There are missing pieces
a very repetitive process to build
Too much money
It is an expensive set
TBH I wasnt convinced this was good value for money
for some reason this set bypassed quality control
The instruction book is not as clear
Only issue I found was the instructions werent very clear
Love
Fun building it
thoughtful design
The detail is wonderful
god is it worth it
Good value
good value for money
was very engaging
Fab fun
Fun to build
The detail in this is amazing
Superb model, detail is fantastic
Excellent quality
A lovely collectors item
great addition to my collection
Makes a nice collectors piece
Return
1.3% Return rate 13% Fixable by listing
There are missing pieces
for some reason this set bypassed quality control
Too much money
It is an expensive set
TBH I wasnt convinced this was good value for money
Very small
Tiny pieces
All of the pieces are TINY
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Eiffel Tower questions
Answered from the same tracked data.