Lego Dungeons and Dragons
FailThe top 5 brands take 100% of clicks, so Lego Dungeons and Dragons is a Fail.
- Flapen Score
- 34 / 100Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 4434
- Market size
- £10K/yr35K searches / yr
- 90-day growth
- +1.3%search demand this quarter
- Competition
- 65%top-5 click share · 3 brands · 96 sellers
Flapen Score
Lego Dungeons and Dragons against its category
The dotted line is the Toys & Games average. Past it, Lego Dungeons and Dragons is stronger. Inside it, weaker.
Market
The Lego Dungeons and Dragons market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Dungeons and Dragons 35K times last year and spent an estimated £10K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- +1.3%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £10Ka year
- Peak month
- December8.0× the quietest month
- Top search term
- lego dungeons and dragons17K searches a year
02 · Price
A sale here is worth £52.79.
Listings sell for £52.79 on average, from £7.24 to £298.74. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £52.79 that is £0 to £5K a year per listing.
- Average price
- £52.79inside the $15 to $100 sweet spot
- Price range
- £7.24–£298.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£5K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #1,903 within Building & Construction Toys. It carries 138 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 50%
- Out of stock, average day
- 0.9%
- Average rank
- #1,903in Building & Construction Toys
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 138per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Lego Dungeons and Dragons products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO Minifigures Dungeons & Dragons Mystery Box Collectible Toy character Figures for 5 Plus Year Old Boys & Girls Great for Fantasy Role Play Gift for Kids (1 of 12 Chosen at Random) 71047
- Price
- £10.24
- Rating
- 4.3/5
- Reviews
- 965
- Age
- 1y ago

Light Kit for Lego 21348 Dungeons & Dragons: Red Dragons Tale Lighting Set for Lego 21348 Dungeons & Dragons: Red Dragons Tale Set- Not Include Models Just Light Kit (Standard Version)
- Price
- £39.53
- Rating
- 3.2/5
- Reviews
- 2
- Age
- 2y ago

LEGO Dungeons & Dragons Mini Figures Series Complete Set with All 12 LEGO DND Mini Figures to Collect Lego Figures Set (12 x 71047) - Novelty
- Price
- £68.50
- Rating
- 4.7/5
- Reviews
- 80
- Age
- 1y ago

LEGO Dungeons & Dragons Minifigures Mindflayer 71047 (Bagged)
- Price
- £8.67
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 1y ago

Brihappen Dragonfire Castle Building Set Medieval Fortress Model Kit with Detachable Dragon Cool Fire Dragon Building Blocks Set Animals Building Bricks Kits for Adults Kids Home Office Decor(919 PCS)
- Price
- £34.87
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 1y ago
Trending
90-day click momentum
LEGO Creator 3in1 Medieval Dragon Toy - Transforms into a Sea Serpent or a Phoenix animal figure - Mythical Creatures Building Set for Kids 9+ Year Old Boys & Girls - Birthday Gift Idea - 31161
- Price
- £34.57
- Rating
- 4.7/5
- Reviews
- 779
- Age
- 1y ago

LEGO Dungeons & Dragons Minifigures The Lady of Pain 71047 (Bagged)
- Price
- £7.24
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 1y ago

LEGO Dungeons & Dragons Minifigures Szass Tam 71047 (Bagged)
- Price
- £9.27
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 1y ago

Brihappen Dragonfire Castle Building Set Medieval Fortress Model Kit with Detachable Dragon Cool Fire Dragon Building Blocks Set Animals Building Bricks Kits for Adults Kids Home Office Decor(919 PCS)
- Price
- £34.87
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 1y ago

LEGO Dungeons & Dragons Minifigures Mindflayer 71047 (Bagged)
- Price
- £8.67
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 1y ago
Newest
by launch date
Brihappen Dragonfire Castle Building Set Medieval Fortress Model Kit with Detachable Dragon Cool Fire Dragon Building Blocks Set Animals Building Bricks Kits for Adults Kids Home Office Decor(919 PCS)
- Price
- £34.87
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 1y ago

LEGO Creator 3in1 Medieval Dragon Toy - Transforms into a Sea Serpent or a Phoenix animal figure - Mythical Creatures Building Set for Kids 9+ Year Old Boys & Girls - Birthday Gift Idea - 31161
- Price
- £34.57
- Rating
- 4.7/5
- Reviews
- 779
- Age
- 1y ago

LEGO Minifigures Dungeons & Dragons Mystery Box Collectible Toy character Figures for 5 Plus Year Old Boys & Girls Great for Fantasy Role Play Gift for Kids (1 of 12 Chosen at Random) 71047
- Price
- £10.24
- Rating
- 4.3/5
- Reviews
- 965
- Age
- 1y ago

LEGO Dungeons & Dragons Minifigures Mindflayer 71047 (Bagged)
- Price
- £8.67
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 1y ago

LEGO Dungeons & Dragons Full set of 12 Minifigures 71047 (Bagged)
- Price
- £87.44
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
96
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- LEGO83%
- LocoLee12%
- Brihappen6%
- Open — no brand owns it (0%)
Demand
Lego Dungeons and Dragons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.0×
Search terms
Top Lego Dungeons and Dragons search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego dungeons and dragons17K/yr
- dungeons and dragons lego7K/yr
- lego dnd6K/yr
- dnd lego4K/yr
- lego d&d2K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Dungeons and Dragons
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A little expensive
Expensive
They seem expensive for what they are
takes a while to build
Love
Superb toy
Great fun
One of those sets that feels properly fun from the first few steps
Good quality detail
Good quality too
Great product
Excellently designed
A superb build experience
The different models look good
Good size, great colours
Colours are decent
very easy to picture in action
Well made lego dragon easy to put togethe
Return
0.8% Return rate 29% Fixable by listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Dungeons and Dragons questions
Answered from the same tracked data.









