lego dungeons and dragons
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great137.72avg incumbent reviews — the moat a new listing must climb
Avg price
Great£52.79avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£7.24–£298.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£10K£10K/yr · 35K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, lego dungeons and dragons is a £10K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
lego dungeons and dragons market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £13K–£26K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #1,903
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 56%
- Out of stock
- 0.9%
- Avg brand age
- 30 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
96
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- LEGO83%
- LocoLee12%
- Brihappen6%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — +1.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 8.0×
Top lego dungeons and dragons search terms
- lego dungeons and dragons17K/yr
- dungeons and dragons lego7K/yr
- lego dnd6K/yr
- dnd lego4K/yr
- lego d&d2K/yr
Top lego dungeons and dragons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LEGO Minifigures Dungeons & Dragons Mystery Box Collectible Toy character Figures for 5 Plus Year Old Boys & Girls Great for Fantasy Role Play Gift for Kids (1 of 12 Chosen at Random) 71047
LEGO£10.244.3★965 rev
Light Kit for Lego 21348 Dungeons & Dragons: Red Dragons Tale Lighting Set for Lego 21348 Dungeons & Dragons: Red Dragons Tale Set- Not Include Models Just Light Kit (Standard Version)
LocoLee£39.533.2★2 rev
LEGO Dungeons & Dragons Mini Figures Series Complete Set with All 12 LEGO DND Mini Figures to Collect Lego Figures Set (12 x 71047) - Novelty
LEGO£68.504.7★80 rev
LEGO Dungeons & Dragons Minifigures Mindflayer 71047 (Bagged)
LEGO£8.674.5★17 rev
Brihappen Dragonfire Castle Building Set Medieval Fortress Model Kit with Detachable Dragon Cool Fire Dragon Building Blocks Set Animals Building Bricks Kits for Adults Kids Home Office Decor(919 PCS)
Brihappen£34.874.7★15 rev
Newest
by launch dateBrihappen Dragonfire Castle Building Set Medieval Fortress Model Kit with Detachable Dragon Cool Fire Dragon Building Blocks Set Animals Building Bricks Kits for Adults Kids Home Office Decor(919 PCS)
Brihappen£34.8715 rev
LEGO Creator 3in1 Medieval Dragon Toy - Transforms into a Sea Serpent or a Phoenix animal figure - Mythical Creatures Building Set for Kids 9+ Year Old Boys & Girls - Birthday Gift Idea - 31161
LEGO£34.57779 rev
LEGO Minifigures Dungeons & Dragons Mystery Box Collectible Toy character Figures for 5 Plus Year Old Boys & Girls Great for Fantasy Role Play Gift for Kids (1 of 12 Chosen at Random) 71047
LEGO£10.24965 rev
LEGO Dungeons & Dragons Minifigures Mindflayer 71047 (Bagged)
LEGO£8.6717 rev
LEGO Dungeons & Dragons Full set of 12 Minifigures 71047 (Bagged)
LEGO£87.4424 rev
Trending
90-day click momentumLEGO Creator 3in1 Medieval Dragon Toy - Transforms into a Sea Serpent or a Phoenix animal figure - Mythical Creatures Building Set for Kids 9+ Year Old Boys & Girls - Birthday Gift Idea - 31161
LEGO£34.574.7★
LEGO Dungeons & Dragons Minifigures The Lady of Pain 71047 (Bagged)
LEGO£7.244.8★
LEGO Dungeons & Dragons Minifigures Szass Tam 71047 (Bagged)
LEGO£9.274.0★
Brihappen Dragonfire Castle Building Set Medieval Fortress Model Kit with Detachable Dragon Cool Fire Dragon Building Blocks Set Animals Building Bricks Kits for Adults Kids Home Office Decor(919 PCS)
Brihappen£34.874.7★
LEGO Dungeons & Dragons Minifigures Mindflayer 71047 (Bagged)
LEGO£8.674.5★
What buyers say about lego dungeons and dragons
What buyers praise and complain about, mined from review topics.What buyers love
“Superb toy”
“Good quality detail”
“Excellently designed”
“Good size, great colours”
“very easy to picture in action”
“Great price for a first Lego”
“was assembled very easily”
“Good size, rare for a lego kit”
“Glad I have a way to complete the collection cant really complain about the price considering its discontinued”
“Awesome present”
What buyers complain about
“A little expensive”
“takes a while to build”
Top return reasons
Common questions
- Is lego dungeons and dragons profitable to sell on Amazon United Kingdom?
- The niche generates £10K/yr across 18 tracked products. 90-day search growth is +1.3%. Flapen's verdict: Skip it (34/100).
- How competitive is the lego dungeons and dragons niche?
- 3 brands and 96 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lego dungeons and dragons?
- Top complaints mined from reviews: Value For Money, Assembly/Installation. The return rate is 0.8%.
- When does demand for lego dungeons and dragons peak?
- Demand peaks in Nov–Dec; the busiest month runs 8.0× the quietest.
- What does it cost to enter the lego dungeons and dragons niche?
- Listings span £7.24–£298.74; the average listing price is £52.79 (sweet spot $15–$100). The average incumbent carries 138 reviews — the moat a new listing must climb.