Lego Dragon

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months

130K

Growth, 90 days vs prior 90

-15.2%

Conversion, latest week

2.6%

Market size, estimated

£120Ka year

Peak month

December3.2× the quietest month

Top search term

lego dragon79K searches a year

Listings sell for £35.63 on average, from £6.37 to £98.26. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £35.63 that is £4K to £9K a year per listing.

Average price

£35.63inside the $15 to $100 sweet spot

Price range

£6.37–£98.26

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£4K–£9K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #966 within Building & Construction Toys. It carries 920 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

5.1%

Average rank

#966in Building & Construction Toys

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

920per listing

Listings tracked

23

9 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

6Amazon's first-year sales bar

Average brand age

21 months