Lego Dots
FailThe top 5 brands take 100% of clicks, so Lego Dots is a Fail.
- Flapen Score
- 35 / 100Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 4435
- Market size
- £20K/yr68K searches / yr
- 90-day growth
- -20.0%search demand this quarter
- Competition
- 57%top-5 click share · 2 brands · 157 sellers
Flapen Score
Lego Dots against its category
The dotted line is the Toys & Games average. Past it, Lego Dots is stronger. Inside it, weaker.
Market
The Lego Dots market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Dots 68K times last year and spent an estimated £20K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -20.0%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £20Ka year
- Peak month
- December4.3× the quietest month
- Top search term
- lego dots68K searches a year
02 · Price
A sale here is worth £15.21.
Listings sell for £15.21 on average, from £4.38 to £40.18. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £15.21 that is £0 to £2K a year per listing.
- Average price
- £15.21inside the $15 to $100 sweet spot
- Price range
- £4.38–£40.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,179 within Arts & Crafts. It carries 1,079 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #2,179in Arts & Crafts
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,079per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Lego Dots products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO 41806 DOTS Ultimate Party Kit Kids Birthday Games and DIY Party Bag Fillers with Toy Cupcakes Bracelets and Bunting Creative Crafts Gifts for Girls and Boys
- Price
- £19.66
- Rating
- 4.6/5
- Reviews
- 249
- Age
- 3y ago

LEGO 41949 DOTS Bag Tags Mega Pack - Messaging
- Price
- £19.34
- Rating
- 4.6/5
- Reviews
- 432
- Age
- 4y ago

LEGO DOTS Animal Tray and Bag Tag 30637 Polybag
- Price
- £5.75
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 3y ago

SIENON Dots Rainbow Pencil Holder DIY Creative Craft Decorations Kit Bricks Pen Holder Building Blocks Pencil Box Fun Craft Kit Dots Construction Pen Pot Toys for Birthday Christmas
- Price
- £7.73
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 4y ago

LEGO 41908 DOTS Extra DOTS - series 1 DIY Tiles Beads Set Art and Craft for Kids with 10 Surprise Charms
- Price
- £5.63
- Rating
- 4.6/5
- Reviews
- 2,378
- Age
- 6y ago
Trending
90-day click momentum
LEGO 41908 DOTS Extra DOTS - series 1 DIY Tiles Beads Set Art and Craft for Kids with 10 Surprise Charms
- Price
- £5.63
- Rating
- 4.6/5
- Reviews
- 2,378
- Age
- 6y ago

LEGO DOTS Pencil Holder Promo Set 40561
- Price
- £22.32
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 3y ago

LEGO 41946 DOTS Extra DOTS Series 6
- Price
- £6.06
- Rating
- 4.6/5
- Reviews
- 806
- Age
- 4y ago

LEGO Botanicals Happy Plants Toy - Crafts Kit for Kids incl. 2 Artificial Plants with 2 Colourful Flower Pots & Interchangeable Cartoon Faces - Nature Gifts for 9+ Year Old Girls & Teens - 10349
- Price
- £11.57
- Rating
- 4.9/5
- Reviews
- 8,939
- Age
- 1y ago

LEGO 41911 DOTS Go Team! Bracelet
- Price
- £4.38
- Rating
- 4.6/5
- Reviews
- 1,029
- Age
- 6y ago
Newest
by launch date
LEGO Botanicals Happy Plants Toy - Crafts Kit for Kids incl. 2 Artificial Plants with 2 Colourful Flower Pots & Interchangeable Cartoon Faces - Nature Gifts for 9+ Year Old Girls & Teens - 10349
- Price
- £11.57
- Rating
- 4.9/5
- Reviews
- 8,939
- Age
- 1y ago

LEGO Classic Creative Food Friends Playset Creative Role-Play Toy for Boys and Girls Assorted Bricks to Build a Cupcake Ice Cream Avocado & Taco Building Set for Kids Aged 4 and Over 11039
- Price
- £6.13
- Rating
- 4.7/5
- Reviews
- 844
- Age
- 1y ago

SIENON Dots Jewelry Box Building Toy Buildable Desk Tidy Organizer or Storage Trays Building Jewelry Box Set DIY Craft Decorations Art Kit Creative Portable Basket Building Toy for Kids
- Price
- £10.63
- Rating
- 4.4/5
- Reviews
- 823
- Age
- 3y ago

LEGO 41811 DOTS Hogwarts Desktop Kit DIY Harry Potter Back to School Accessories and Supplies Desk Decor Items and Patch Sticker Crafts Toys for Kids
- Price
- £27.05
- Rating
- 4.4/5
- Reviews
- 271
- Age
- 3y ago

LEGO DOTS Animal Tray and Bag Tag 30637 Polybag
- Price
- £5.75
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
157
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
0%
- LEGO92%
- SIENON8%
- Open — no brand owns it (0%)
Demand
Lego Dots search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.3×
Reviews and returns
What reviews say buyers love and hate about Lego Dots
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I expected it to be a bit bigger
A small set
They are a bit smaller than I thought they would be
As with all Lego I thought this was expensive
too expensive for what it is
There are like 1000 little pieces that would be too hard to manage
the pots are a little dull in colour
Some of the smaller steps took a bit of patience
Love
- Great for gifting
Great Gift
Fun little gift
Keeps the kids entertained for ages
A Fun Build
Great fun
Amazing quality set of Lego
The finished plants look great
Good quality
very easy to assemble
put it together pretty quick
easy to put together
Great item and well priced
good value
well worth the money
Return
0.5% Return rate 16% Fixable by listing
I expected it to be a bit bigger
A small set
They are a bit smaller than I thought they would be
Some of the smaller steps took a bit of patience
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Dots questions
Answered from the same tracked data.









