Lego Creator Expert
FailShoppers spend only $38K a year here, so Lego Creator Expert is a Fail.
- Flapen Score
- 39 / 100Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 4439
- Market size
- £38K/yr126K searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 42%top-5 click share · 11 brands · 275 sellers
Flapen Score
Lego Creator Expert against its category
The dotted line is the Toys & Games average. Past it, Lego Creator Expert is stronger. Inside it, weaker.
Market
The Lego Creator Expert market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Creator Expert 126K times last year and spent an estimated £38K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 126K
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £38Ka year
- Peak month
- December8.0× the quietest month
- Top search term
- mini lego set66K searches a year
02 · Price
A sale here is worth £9.73.
Listings sell for £9.73 on average, from £2.61 to £23.20. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.73 that is £0 to £973 a year per listing.
- Average price
- £9.73under the $15 to $100 sweet spot
- Price range
- £2.61–£23.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£973
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #590 within Building & Construction Toys. It carries 1,674 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #590in Building & Construction Toys
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,674per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 6 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Lego Creator Expert products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO Classic Creative Food Friends Playset Creative Role-Play Toy for Boys and Girls Assorted Bricks to Build a Cupcake Ice Cream Avocado & Taco Building Set for Kids Aged 4 and Over 11039
- Price
- £6.13
- Rating
- 4.7/5
- Reviews
- 844
- Age
- 1y ago
LEGO Konstruktionsspielzeug Star Wars Millennium Falcon MiniModell
- Price
- £5.93
- Rating
- 4.7/5
- Reviews
- 411
- Age
- 1y ago
LEGO Speed Champions Ferrari 499P - Hypercar - 30709
- Price
- £5.76
- Rating
- 4.6/5
- Reviews
- 173
- Age
- 1y ago
LEGO Minifigures Animal Series 28 - Blind Box - Get 1 of 12 Collectible Toys - Figures incl. Lion Bunny Cat & Dolphin - Party Bag Fillers for 5+ Year Old Boys & Girls - 71051
- Price
- £2.84
- Rating
- 4.6/5
- Reviews
- 516
- Age
- 6mo ago
LEGO Minifigures Series 29 - Blind Box - Get 1 of 12 Collectible Toys - Figures incl. Football Goalkeeper & Unicorn Elf - Party Bag Fillers for 6+ Year Old Boys & Girls - 71052
- Price
- £2.61
- Rating
- 4.4/5
- Reviews
- 157
- Age
- 2mo ago
Trending
90-day click momentumLEGO Minifigures Series 29 - Blind Box - Get 1 of 12 Collectible Toys - Figures incl. Football Goalkeeper & Unicorn Elf - Party Bag Fillers for 6+ Year Old Boys & Girls - 71052
- Price
- £2.61
- Rating
- 4.4/5
- Reviews
- 157
- Age
- 2mo ago
3 in 1 Mini Building Bricks Set - 12pcs Animals Blocks Mini Toys Party Bag Fillers for Kids Animal Building Fidget Toys for Children Ages 6-12+ Birthday Toys Party Decorations Advent
- Price
- £8.66
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 1y ago
HOTUT Cherry Blossom Tree House Micro Building Blocks Set 2229 Pcs Sakura Tree Building Set with LED Light Artificial Bonsai Tree Kit Flowers Cherry Blossom Gifts for Kids Adults
- Price
- £11.17
- Rating
- 4.0/5
- Reviews
- 233
- Age
- 1y ago
LEGO Creator 3in1 Cute Hamster with a Flower Toy - Animal Figure Transforms into a Hedgehog or Eagle - DIY Room Decor Idea - Birthday Gift for 7+ Year Old Girls & Boys - 31376
- Price
- £6.73
- Rating
- 4.8/5
- Reviews
- 3,643
- Age
- 7mo ago
LEGO Botanicals Daisies - Artificial Flower Bouquet - Gift for Mothers Day incl. Faux Daisies & Lavender - DIY Bedroom Decor - Crafts Kit for 9+ Year Old Girls & Adult Flower Lovers - 11508
- Price
- £8.96
- Rating
- 4.7/5
- Reviews
- 1,767
- Age
- 8mo ago
Newest
by launch dateLEGO Minifigures Series 29 - Blind Box - Get 1 of 12 Collectible Toys - Figures incl. Football Goalkeeper & Unicorn Elf - Party Bag Fillers for 6+ Year Old Boys & Girls - 71052
- Price
- £2.61
- Rating
- 4.4/5
- Reviews
- 157
- Age
- 2mo ago
LEGO Minifigures Animal Series 28 - Blind Box - Get 1 of 12 Collectible Toys - Figures incl. Lion Bunny Cat & Dolphin - Party Bag Fillers for 5+ Year Old Boys & Girls - 71051
- Price
- £2.84
- Rating
- 4.6/5
- Reviews
- 516
- Age
- 6mo ago
LEGO Friends Axolotl Adventure Boat Toy - incl. 2 Mini Dolls 2 Cute Animal Figures Plants Flowers & Accessories - Birthday Gift for 5+ Year Old Girls - 42681
- Price
- £6.34
- Rating
- 4.8/5
- Reviews
- 328
- Age
- 6mo ago
LEGO Creator 3in1 Cute Hamster with a Flower Toy - Animal Figure Transforms into a Hedgehog or Eagle - DIY Room Decor Idea - Birthday Gift for 7+ Year Old Girls & Boys - 31376
- Price
- £6.73
- Rating
- 4.8/5
- Reviews
- 3,643
- Age
- 7mo ago
LEGO Botanicals Daisies - Artificial Flower Bouquet - Gift for Mothers Day incl. Faux Daisies & Lavender - DIY Bedroom Decor - Crafts Kit for 9+ Year Old Girls & Adult Flower Lovers - 11508
- Price
- £8.96
- Rating
- 4.7/5
- Reviews
- 1,767
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
275
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
42%
Top 20: 86%
Open market
5%
- LEGO79%
- TYCOLE6%
- MOONTOY4%
- YELKOEYN3%
- HJPLPXH2%
- Lixstyea1%
- Open — no brand owns it (5 brands, 5%)
Demand
Lego Creator Expert search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 8.0×
Search terms
Top Lego Creator Expert search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mini lego set66K/yr
- mini lego sets34K/yr
- lego mini25K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Creator Expert
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A bit small
Very small pieces
Bigger than expected
too expensive for what it is
not sure worth it
the price naturally is higher
Fingers hurt trying to put together
different to assemble
even I couldn't build some
photo doesnt do it any justice
One review complaining about one figure is on them not the seller or description
There are like 1000 little pieces that would be too hard to manage
Its a very tedious process
Love
Great Gift
Quality gift
- Great for gifting
Good value for money
Well worth it
Good Value
Excellent toy
A Fun Build
Great fun
Excellent quality
As always great build quality
Lego is always good quality
The set itself is well designed
We liked all designs
adds a nice unique piece of decor
Return
0.6% Return rate 27% Fixable by listing
Not good for a present
A bit small
Very small pieces
Bigger than expected
too expensive for what it is
not sure worth it
the price naturally is higher
Cheap and not what you expect from Lego
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Creator Expert questions
Answered from the same tracked data.