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Lego Crane

Fail

The top 5 brands take 100% of clicks, so Lego Crane is a Fail.

Flapen Score
31
31 / 100
Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 44
Market size
£12K/yr38K searches / yr
90-day growth
-20.5%search demand this quarter
Competition
54%top-5 click share · 4 brands · 129 sellers

Flapen Score

Lego Crane against its category

The dotted line is the Toys & Games average. Past it, Lego Crane is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Crane market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Crane 38K times last year and spent an estimated £12K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-20.5%
Conversion, latest week
0.2%
Market size, estimated
£12Ka year
Peak month
December4.6× the quietest month
Top search term
lego crane29K searches a year

02 · Price

A sale here is worth £142.57.

Listings sell for £142.57 on average, from £6.50 to £424.69. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £142.57 that is £0 to £14K a year per listing.

Average price
£142.57above the $15 to $100 sweet spot
Price range
£6.50–£424.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£14K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #3,116 within Building & Construction Toys. It carries 968 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
77%
Out of stock, average day
0.8%
Average rank
#3,116in Building & Construction Toys
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
968per listing
Listings tracked
22

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Lego Crane products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

129

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 97%

Open market

0%

  • LEGO68%
  • Mould King21%
  • Reobrix7%
  • Imagibox3%

Demand

Lego Crane search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Reviews and returns

What reviews say buyers love and hate about Lego Crane

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Design-Overall”
16%of negative reviews mention “Value For Money”
1.2%of orders come back
“OK, so I knew from the outset that this would be an expensive toy,”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lego Crane questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data