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Lego Crane

Fail

The top 5 brands take 100% of clicks, so Lego Crane is a Fail.

Flapen Score
31
31 / 100
Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 44
Market size
£12K/yr38K searches / yr
90-day growth
-20.5%search demand this quarter
Competition
54%top-5 click share · 4 brands · 129 sellers

Flapen Score

Lego Crane against its category

The dotted line is the Toys & Games average. Past it, Lego Crane is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Crane market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Crane 38K times last year and spent an estimated £12K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-20.5%
Conversion, latest week
0.2%
Market size, estimated
£12Ka year
Peak month
December4.6× the quietest month
Top search term
lego crane29K searches a year

02 · Price

A sale here is worth £142.57.

Listings sell for £142.57 on average, from £6.50 to £424.69. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £142.57 that is £0 to £14K a year per listing.

Average price
£142.57above the $15 to $100 sweet spot
Price range
£6.50–£424.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£14K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #3,116 within Building & Construction Toys. It carries 968 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
77%
Out of stock, average day
0.8%
Average rank
#3,116in Building & Construction Toys
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
968per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Lego Crane products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

129

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

0%

  • LEGO68%
  • Mould King21%
  • Reobrix7%
  • Imagibox3%

Demand

Lego Crane search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Reviews and returns

What reviews say buyers love and hate about Lego Crane

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money16%−0.02

OK, so I knew from the outset that this would be an expensive toy,

the high prices usually quickly sate my desire to be a big kid again

Not value for money

Instructions/User Manual/Troubleshooting7%−0.01

There are no videos or tutorials to show how to do it

The instructions for the App appear to have been thrown in at the last minute on a small bit of paper. the App isn't mentioned in the main instruction book

Assembly/Installation7%+0.44

Only bad that some parts of construction are week. in the way they assembled

lots of small pieces that are hard to fit together

This construction set is very hard work

Weight Heavy5%−0.02

When you operate the main boom it skips the gearing as its too heavy and then collapses

Strength4%

so it's quite chunky

it came apart very easily

Love

Design-Overall21%−0.02

is looking lovely

fantastic to build

Was a great build

Fun/Entertainment Experience15%+1.56

It really is something that is engaging

Fun to build

Engaging and fun

Quality-Overall12%−0.01

Quality is good & product is very robust, given it's size & complexity

The quality of the pieces is solid

Excellent product

Gifting Purpose6%+0.71

Perfect gift

Got this as a gift for my 9 year old

Birthday gift for my husband

Value For Money6%−0.02

Good value set for hours of fun

Great price

I think it is good value for money

Return

1.2% Return rate 20% Fixable by listing

Gifting Purpose23%▁▁▁▇▁█
Defective Material/Parts15%▁▁▁█▁▆
Size-Overall15%█▅▁▃▁▁

a little small for under 5s really

Value For Money15%▁█▁▁▁▄

OK, so I knew from the outset that this would be an expensive toy,

the high prices usually quickly sate my desire to be a big kid again

Not value for money

Quality-Overall10%

FAQ

Common Lego Crane questions

Answered from the same tracked data.