- Flapen Score
- 31 / 100Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 4431
- Market size
- £12K/yr38K searches / yr
- 90-day growth
- -20.5%search demand this quarter
- Competition
- 54%top-5 click share · 4 brands · 129 sellers
Flapen Score
Lego Crane against its category
The dotted line is the Toys & Games average. Past it, Lego Crane is stronger. Inside it, weaker.
Market
The Lego Crane market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Crane 38K times last year and spent an estimated £12K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
0.2% of searches ended in a purchase last week.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- -20.5%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £12Ka year
- Peak month
- December4.6× the quietest month
- Top search term
- lego crane29K searches a year
02 · Price
A sale here is worth £142.57.
Listings sell for £142.57 on average, from £6.50 to £424.69. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £142.57 that is £0 to £14K a year per listing.
- Average price
- £142.57above the $15 to $100 sweet spot
- Price range
- £6.50–£424.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£14K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #3,116 within Building & Construction Toys. It carries 968 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 77%
- Out of stock, average day
- 0.8%
- Average rank
- #3,116in Building & Construction Toys
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 968per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Lego Crane products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO 42146 Technic Liebherr Crawler Crane LR 13000 Set Build the Ultimate Remote Controlled Construction Vehicle with Control+ App Winch System and Luffing Jib Large Model for Adults Men Women
- Price
- £424.69
- Rating
- 4.7/5
- Reviews
- 528
- Age
- 3y ago

LEGO Technic Volvo EC500 Hybrid Excavator - Motorised Construction Vehicle Model Kit for Adults - incl. a Movable Boom Arm & Tracks plus Hammer & Shovel Tools - Gift Idea - 42215
- Price
- £222.17
- Rating
- 4.7/5
- Reviews
- 217
- Age
- 1y ago

LEGO City Yellow Construction Excavator Toy Digger for 8 Plus Year Old Boys Girls & Kids Vehicle Set with Driver Worker and Architect Minifigures for Fun Role Play Birthday Gift Idea 60420
- Price
- £33.60
- Rating
- 4.8/5
- Reviews
- 1,105
- Age
- 2y ago

Mould King RC Crane Building Set 8506 Pieces Heavy Crane Truck Building Kits for Adult APP Programmable Construction Vehicle Block Set
- Price
- £407.49
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 8mo ago

Mould King 17058 City Mobile Crane Truck Toy Building Set Construction Vehicle Model Blocks Kit for Adults Toys Gifts for Kids Children Playset for Boys and Girls Ages 8+(997 Pieces)
- Price
- £41.52
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 2y ago
Trending
90-day click momentum
LEGO City Yellow Backhoe Loader - Construction Vehicle Toy - Tractor w/ 2 Minifigures Working Front Bucket & Backhoe - Birthday Gift Idea for 7+ Year Old Boys - 60480
- Price
- £20.83
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 1mo ago

Imagibox 5 in 1 Technic STEM Building Set 535 PCS Remote & APP Controlled Programmable Engineering Kit - Excavator Crane Truck Bulldozer Roller Rechargeable RC Building Block Gifts for Kid 8-14
- Price
- £45.50
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 6mo ago

LEGO 42097 Spider Crane
- Price
- £128.93
- Rating
- 4.8/5
- Reviews
- 1,630
- Age
- 6y ago

Mould King 17059 Technik Tower Crane Building Blocks 1731 Pieces APP Remote Control Crane Toy with Motors Heavy-Duty Model Building Kit for Adults
- Price
- £60.73
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 2y ago

Mould King RC Crane Building Set 8506 Pieces Heavy Crane Truck Building Kits for Adult APP Programmable Construction Vehicle Block Set
- Price
- £407.49
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 8mo ago
Newest
by launch date
LEGO City Yellow Backhoe Loader - Construction Vehicle Toy - Tractor w/ 2 Minifigures Working Front Bucket & Backhoe - Birthday Gift Idea for 7+ Year Old Boys - 60480
- Price
- £20.83
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 1mo ago

Imagibox 5 in 1 Technic STEM Building Set 535 PCS Remote & APP Controlled Programmable Engineering Kit - Excavator Crane Truck Bulldozer Roller Rechargeable RC Building Block Gifts for Kid 8-14
- Price
- £45.50
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 6mo ago

Mould King RC Crane Building Set 8506 Pieces Heavy Crane Truck Building Kits for Adult APP Programmable Construction Vehicle Block Set
- Price
- £407.49
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 8mo ago

LEGO City Yellow Bulldozer Toy - Large Construction Vehicle Building Set - incl. 3 Minifigures plus Loose Bricks & Road Signs - Birthday Gift for 8+ Year Old Boys - 60466
- Price
- £33.14
- Rating
- 4.8/5
- Reviews
- 429
- Age
- 1y ago

LEGO Technic Volvo L120 Electric Wheel Loader - Construction Vehicle Toy with Articulated Steering and Moving Shovel - Birthday Gift for 9+ Year Old Boys - 42209
- Price
- £56.58
- Rating
- 4.6/5
- Reviews
- 368
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
129
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 97%
Open market
0%
- LEGO68%
- Mould King21%
- Reobrix7%
- Imagibox3%
Demand
Lego Crane search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×
Reviews and returns
What reviews say buyers love and hate about Lego Crane
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
OK, so I knew from the outset that this would be an expensive toy,
the high prices usually quickly sate my desire to be a big kid again
Not value for money
There are no videos or tutorials to show how to do it
The instructions for the App appear to have been thrown in at the last minute on a small bit of paper. the App isn't mentioned in the main instruction book
Only bad that some parts of construction are week. in the way they assembled
lots of small pieces that are hard to fit together
This construction set is very hard work
When you operate the main boom it skips the gearing as its too heavy and then collapses
so it's quite chunky
it came apart very easily
Love
is looking lovely
fantastic to build
Was a great build
It really is something that is engaging
Fun to build
Engaging and fun
Quality is good & product is very robust, given it's size & complexity
The quality of the pieces is solid
Excellent product
Perfect gift
Got this as a gift for my 9 year old
Birthday gift for my husband
Good value set for hours of fun
Great price
I think it is good value for money
Return
1.2% Return rate 20% Fixable by listing
a little small for under 5s really
OK, so I knew from the outset that this would be an expensive toy,
the high prices usually quickly sate my desire to be a big kid again
Not value for money
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Crane questions
Answered from the same tracked data.









