lego concorde
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great£68.85avg listing price — sweet spot $15–$100
Review moat
Good646.1avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Price range
Okay£6.69–£292.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-22.4%90-day search growth — must beat 0% to launch
Market size
Bad£25K£25K/yr · 96K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, lego concorde is a £25K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
lego concorde market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £17K–£34K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #1,111
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
139
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
10%
- LEGO45%
- Brickify20%
- YEABRICKS12%
- LocoLee6%
- BRIKSMAX5%
- COBI3%
- Open — no brand owns it (5 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.8×
Top lego concorde search terms
- lego concorde74K/yr
- concorde lego9K/yr
- concorde lego set7K/yr
- lego concord3K/yr
- lego concorde 103183K/yr
Top lego concorde products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LEGO Icons 10318 Concorde Building Blocks 3+ Farbig
LEGO£178.044.8★678 rev
Brickify Wall Mount Hook for Lego 10318 Concorde Icons Set | Angled Wall Mount (Angled)
Brickify£12.904.5★375 rev
LEGO Icons NASA Artemis Space Launch System Set Model Kit for Adults to Build Includes an Orion Capsule and Launch Tower Home and Office Desk Decor Gifts for Men Women Him or Her 10341
LEGO£164.804.7★760 rev
YEABRICKS LED Light for Lego-10318 Icons Concorde Building Blocks Model (Lego Set NOT Included)
YEABRICKS£20.654.3★101 rev
Brickify Wall Mount Hook for Lego 10318 Concorde Icons Set Flat-Facing Wall Mount Display to Securely Display Your Model
Brickify£7.804.5★375 rev
Newest
by launch date
3Dudes & Dad Wall Mount Compatible with LEGO Icons Concorde (10318) Perfect-Fit Model Display Bracket Secure Robust & Space-Saving Easy Installation with Supplied Fixings
3Dudes & Dad£6.690 rev
LEGO Speed Champions Time Machine from Back to the Future Toy - Car Model Kit w/Doc Brown & Marty McFly Minifigures - Gift for 9+ Year Old Boys Girls & Movie Fans - 77256
LEGO£16.892,779 rev
LEGO Technic Ferrari SF-24 F1 Car Model Kit - Collectible Formula 1 Set with 1:8 Scale V6 Engine Gear Box Steering & DRS - Gift Idea for Adult & Teenage Motorsport Fans - 42207
LEGO£120.192,701 rev
LEGO Architecture Trevi Fountain - Baroque Monument Model Kit with Palazzo Poli Facade & Minifigure Sculptures - Home or Office Decor DIY Set for Adults - Gift for History-Loving Men & Women - 21062
LEGO£87.42637 rev
LEGO Icons The Lord of the Rings: Barad-dûr Model Movie Memorabilia Building Set for Adults Gift Idea for Men & Women Includes Sauron Gothmog Orc Frodo Sam and Gollum Minifigures 10333
LEGO£292.97661 rev
Trending
90-day click momentum3Dudes & Dad Wall Mount Compatible with LEGO Icons Concorde (10318) Perfect-Fit Model Display Bracket Secure Robust & Space-Saving Easy Installation with Supplied Fixings
3Dudes & Dad£6.690.0★
Smallterm 1/200 Concorde Supersonic Passenger Aircraft Air British Airways Model for Static Display Collection
Smallterm£24.795.0★
LEGO Icons The Lord of the Rings: Barad-dûr Model Movie Memorabilia Building Set for Adults Gift Idea for Men & Women Includes Sauron Gothmog Orc Frodo Sam and Gollum Minifigures 10333
LEGO£292.974.8★
LEGO Speed Champions Time Machine from Back to the Future Toy - Car Model Kit w/Doc Brown & Marty McFly Minifigures - Gift for 9+ Year Old Boys Girls & Movie Fans - 77256
LEGO£16.894.8★
Corgi GS84008 Best of British Concorde - BA Livery White
Corgi£13.074.3★
What buyers say about lego concorde
What buyers praise and complain about, mined from review topics.What buyers love
“Fun building it”
“terrific value for money”
“The quality is brilliant, like you expect with Lego, and the instructions were nice and clear”
“Really fun build”
“great addition to my collection”
“It was a gift”
“great to assemble”
“Fits perfectly and makes it look great on display”
“Now it has a special place on my display stand”
“The instructions were nice and clear”
What buyers complain about
“A bit small”
“Not had chance to build”
“But also very expensive”
“Good product, appalling quality control, lots of missing parts”
“it was obviously not new”
“Amazon delivery instructions not met”
“Wires fell apart in my hand”
“looks Amazing, boring and no fun to build”
“this LEGO DeLorean is heavy”
“only complaint is I wish they'd use printed brinks not stickers”
Top return reasons
Common questions
- Is lego concorde profitable to sell on Amazon United Kingdom?
- The niche generates £25K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.4%. Flapen's verdict: Skip it (34/100).
- How competitive is the lego concorde niche?
- 11 brands and 139 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in lego concorde?
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Value For Money. The return rate is 0.5%.
- When does demand for lego concorde peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.8× the quietest.
- What does it cost to enter the lego concorde niche?
- Listings span £6.69–£292.97; the average listing price is £68.85 (sweet spot $15–$100). The average incumbent carries 646 reviews — the moat a new listing must climb.