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Lego Concorde

Fail

Buyers convert on only 0.4% of searches, so Lego Concorde is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£25K/yr96K searches / yr
90-day growth
-22.4%search demand this quarter
Competition
64%top-5 click share · 11 brands · 139 sellers

Flapen Score

Lego Concorde against its category

The dotted line is the Toys & Games average. Past it, Lego Concorde is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Concorde market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Concorde 96K times last year and spent an estimated £25K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-22.4%
Conversion, latest week
0.4%
Market size, estimated
£25Ka year
Peak month
December4.8× the quietest month
Top search term
lego concorde74K searches a year

02 · Price

A sale here is worth £68.85.

Listings sell for £68.85 on average, from £6.69 to £292.97. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £68.85 that is £0 to £7K a year per listing.

Average price
£68.85inside the $15 to $100 sweet spot
Price range
£6.69–£292.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,111 within Building & Construction Toys. It carries 646 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#1,111in Building & Construction Toys
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
646per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Lego Concorde products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 flat

Sellers

139

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

10%

  • LEGO45%
  • Brickify20%
  • YEABRICKS12%
  • LocoLee6%
  • BRIKSMAX5%
  • COBI3%
  • Open — no brand owns it (5 brands, 10%)

Demand

Lego Concorde search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Lego Concorde search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego concorde74K/yr
  • concorde lego9K/yr
  • concorde lego set7K/yr
  • lego concord3K/yr
  • lego concorde 103183K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Concorde

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.04

A bit small

All of the pieces are TINY

We were surprised with how small it was

Assembly/Installation13%−0.02

Not had chance to build

Took a while to build

a very repetitive process to build

Value For Money12%+0.25

But also very expensive

Its a bit pricey

overpriced

Quality-Overall7%−0.03

Good product, appalling quality control, lots of missing parts

Terrible don't buy

Product Condition5%−0.05

it was obviously not new

They shipped a returned item as new

even though all the boxes I receive get reused or recycled

Love

Design-Overall19%+1.95

Fun building it

The interior of the car looks great as well

Looks great and fun to build

Value For Money16%+0.25

terrific value for money

good value at the price point

Great price

Quality-Overall11%−0.03

The quality is brilliant, like you expect with Lego, and the instructions were nice and clear

Really nice quality Lego

Excellent product

Fun/Entertainment Experience9%+0.58

Really fun build

fun to build

Good fun

Collectibles9%+0.28

great addition to my collection

A lovely collectors item

Makes a nice collectors piece

Return

0.5% Return rate 17% Fixable by listing

Gifting Purpose41%▆▅▇█▇▇
Value For Money15%█▆█▄▆█

But also very expensive

Its a bit pricey

overpriced

Size-Overall14%█▃▅▅▃▄

A bit small

All of the pieces are TINY

We were surprised with how small it was

Defective Material/Parts10%▁█▄█▇▄
Product Condition4%▁▁▆▁█▆

it was obviously not new

They shipped a returned item as new

even though all the boxes I receive get reused or recycled

FAQ

Common Lego Concorde questions

Answered from the same tracked data.