Lego Classic

Shoppers searched for this 713K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £663K a year.

Searches, last 12 months

713K

Growth, 90 days vs prior 90

-19.2%

Conversion, latest week

4.0%

Market size, estimated

£663Ka year

Top search term

lego bricks120K searches a year

Listings sell for £23.02 on average, from £6.13 to £44.22. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £23.02 that is £23K to £29K a year per listing.

Average price

£23.02inside the $15 to $100 sweet spot

Price range

£6.13–£44.22

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

1,000–1,250

Revenue per listing a year

£23K–£29K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #467 within Building & Construction Toys. It carries 1,585 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

93%

Out of stock, average day

0.0%

Average rank

#467in Building & Construction Toys

Average rating

4.65 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,585per listing

Listings tracked

15

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

31 months