Lego Christmas Tree
FailThe top 5 brands take 100% of clicks, so Lego Christmas Tree is a Fail.
- Flapen Score
- 28 / 100Ranks 1,680 of 1,773 Toys & Games niches · −16 vs the category median of 4428
- Market size
- £37K/yr133K searches / yr
- 90-day growth
- -21.8%search demand this quarter
- Competition
- 89%top-5 click share · 3 brands · 153 sellers
Flapen Score
Lego Christmas Tree against its category
The dotted line is the Toys & Games average. Past it, Lego Christmas Tree is stronger. Inside it, weaker.
Market
The Lego Christmas Tree market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Christmas Tree 133K times last year and spent an estimated £37K. All 3 brands take every click. Flapen scores it 28 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.
- Searches, last 12 months
- 133K
- Growth, 90 days vs prior 90
- -21.8%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £37Ka year
- Top search term
- lego christmas tree106K searches a year
02 · Price
A sale here is worth £30.95.
Listings sell for £30.95 on average, from £16.97 to £78.95. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,000 to 1,250 of them. At £30.95 that is £31K to £39K a year per listing.
- Average price
- £30.95inside the $15 to $100 sweet spot
- Price range
- £16.97–£78.95
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £31K–£39K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,939 within Building & Construction Toys. It carries 2,638 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1,939in Building & Construction Toys
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,638per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Lego Christmas Tree products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO Christmas Tree Toy Building Set for 9 Plus Year Old Boys & Girls Collectible Festive Decoration for Home Decor Encourages Imaginative Play Family Crafts Activity Gift Idea for Kids 40573
- Price
- £25.48
- Rating
- 4.8/5
- Reviews
- 6,901
- Age
- 1y ago

YEABRICKS LED Light for Lego-40573 Christmas Tree Building Blocks Model (Lego Set NOT Included)
- Price
- £16.97
- Rating
- 4.1/5
- Reviews
- 95
- Age
- 3y ago

LEGO Christmas Tree 40338 2019 Limited Edition
- Price
- £78.95
- Rating
- 4.5/5
- Reviews
- 232
- Age
- 6y ago

LEGO Christmas Table Decoration - Building Toy incl. a Candle Red Berries Golden Stars and Foliage for Festive Decor - Fun Family Activity - Gift for 12+ Year Old Girls Boys & Teens - 40743
- Price
- £20.48
- Rating
- 4.8/5
- Reviews
- 6,901
- Age
- 10mo ago

LEGO Creator Winter Holiday Train Promo Set 40700
- Price
- £34.29
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 1y ago
Trending
90-day click momentum
LEGO Creator Celebration Series Gingerbread Train Ornament 190 Pieces Set 40777 Building Toy for Ages 8
- Price
- £17.78
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 7mo ago

LEGO Creator Winter Holiday Train Promo Set 40700
- Price
- £34.29
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 1y ago

LEGO Christmas Table Decoration - Building Toy incl. a Candle Red Berries Golden Stars and Foliage for Festive Decor - Fun Family Activity - Gift for 12+ Year Old Girls Boys & Teens - 40743
- Price
- £20.48
- Rating
- 4.8/5
- Reviews
- 6,901
- Age
- 10mo ago

YEABRICKS LED Light for Lego-40573 Christmas Tree Building Blocks Model (Lego Set NOT Included)
- Price
- £16.97
- Rating
- 4.1/5
- Reviews
- 95
- Age
- 3y ago

Update Version LED Light Set Compatible with Lego Christmas Tree 40573
- Price
- £27.78
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Newest
by launch date
LEGO Creator Celebration Series Gingerbread Train Ornament 190 Pieces Set 40777 Building Toy for Ages 8
- Price
- £17.78
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 7mo ago

LEGO Christmas Table Decoration - Building Toy incl. a Candle Red Berries Golden Stars and Foliage for Festive Decor - Fun Family Activity - Gift for 12+ Year Old Girls Boys & Teens - 40743
- Price
- £20.48
- Rating
- 4.8/5
- Reviews
- 6,901
- Age
- 10mo ago

LEGO Creator Winter Holiday Train Promo Set 40700
- Price
- £34.29
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 1y ago

LEGO Christmas Tree Toy Building Set for 9 Plus Year Old Boys & Girls Collectible Festive Decoration for Home Decor Encourages Imaginative Play Family Crafts Activity Gift Idea for Kids 40573
- Price
- £25.48
- Rating
- 4.8/5
- Reviews
- 6,901
- Age
- 1y ago

LEGO Santas Sleigh - Building Toy w/ 4 Reindeer Figures a Santa Claus Minifigure and Toy Gifts - Stocking Filler Idea or fun Christmas Decoration for 9+ Year Old Boys & Girls 40499
- Price
- £25.89
- Rating
- 4.8/5
- Reviews
- 6,901
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
153
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- LEGO88%
- YEABRICKS8%
- BrickBling4%
- Open — no brand owns it (0%)
Demand
Lego Christmas Tree search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 114.7× · 9 of 12 months tracked
Search terms
Top Lego Christmas Tree search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego christmas tree106K/yr
- lego christmas tree 405733K/yr
- christmas tree lego9K/yr
- lego xmas tree9K/yr
- lego family christmas tree3K/yr
- lego christmas tree 20252K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Christmas Tree
What buyers praise, what they complain about and why they send it back, from the reviews.
Love
The build is straightforward
we enjoyed making it together
Its construction is straightforward using the full colour assembly manual
Looks beautiful out
M. Easy build looks really good
satisfying, and the final model looks really good as decoration
It felt calm, creative, and very easy to enjoy with other people around the table
daughter loved playing with it
If you love the chrostmas lego deffo buy this to add to the collection
its a great festive display piece
excellent seasonal display build
Return
1.4% Return rate 33% Fixable by listing
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Christmas Tree questions
Answered from the same tracked data.









