Lego Christmas

Shoppers searched for this 951K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £267K a year.

Searches, last 12 months

951K

Growth, 90 days vs prior 90

+4.7%

Conversion, latest week

0.7%

Market size, estimated

£267Ka year

Top search term

lego christmas341K searches a year

Listings sell for £37.95 on average, from £5.71 to £276.41. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £37.95 that is £19K to £28K a year per listing.

Average price

£37.95inside the $15 to $100 sweet spot

Price range

£5.71–£276.41

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

£19K–£28K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

25% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #2,699 within Building & Construction Toys. It carries 1,302 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

25%

Prime listings

94%

Out of stock, average day

17.5%

Average rank

#2,699in Building & Construction Toys

Average rating

4.61 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,302per listing

Listings tracked

36

12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

7Amazon's first-year sales bar

Average brand age

30 months