Lego Cat
FailThe top 5 brands take 99% of clicks, so Lego Cat is a Fail.
- Flapen Score
- 36 / 100Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 4436
- Market size
- £78K/yr316K searches / yr
- 90-day growth
- -32.1%search demand this quarter
- Competition
- 68%top-5 click share · 6 brands · 157 sellers
Flapen Score
Lego Cat against its category
The dotted line is the Toys & Games average. Past it, Lego Cat is stronger. Inside it, weaker.
Market
The Lego Cat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Cat 316K times last year and spent an estimated £78K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.
- Searches, last 12 months
- 316K
- Growth, 90 days vs prior 90
- -32.1%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £78Ka year
- Peak month
- December6.8× the quietest month
- Top search term
- lego cat186K searches a year
02 · Price
A sale here is worth £22.27.
Listings sell for £22.27 on average, from £5.55 to £88.61. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £22.27 that is £6K to £11K a year per listing.
- Average price
- £22.27inside the $15 to $100 sweet spot
- Price range
- £5.55–£88.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£11K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #892 within Building & Construction Toys. It carries 1,157 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 93%
- Out of stock, average day
- 0.4%
- Average rank
- #892in Building & Construction Toys
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,157per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 4 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 21 months
Products
Top Lego Cat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO Creator 3in1 Playful Cat Toy - Animal Figure Transforms into a Pigeon or Pet Dog Model - Creative Birthday Gift for 8+ Year Old Girls & Boys - 31163
- Price
- £11.12
- Rating
- 4.8/5
- Reviews
- 1,949
- Age
- 1y ago

LEGO Ideas Tuxedo Cat Home Décor Cat Gift Idea for Animal-Lovers Cat Lover Gifts Collectible Model Creative Activity Building Set for Adults 21349
- Price
- £88.61
- Rating
- 4.8/5
- Reviews
- 3,224
- Age
- 2y ago

LEGO Lucky Cat - Building Set for Kids & Adults - Display Model Kit incl. an Animal Figure with a Waving Paw plus Gold Coin & Wish Decorations - Spring Festival Gift Idea - 40813
- Price
- £21.11
- Rating
- 4.7/5
- Reviews
- 254
- Age
- 6mo ago

LEGO Creator Orange Cat Polybag Paper Bag Set 30714
- Price
- £5.55
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 6mo ago

LEGO|Disney The Aristocats Adorable Marie - Toy Cat Animal Figure w/Accessories incl. a Textile Bow - DIY Bedroom Decor - Nostalgic Gift for 7+ Year Old Girls & Fans - 43286
- Price
- £24.00
- Rating
- 4.8/5
- Reviews
- 308
- Age
- 6mo ago
Trending
90-day click momentum
HJPLPXH Tuxedo Cat Micro Mini Building Blocks Set 801PCS Cat Model
- Price
- £25.80
- Rating
- 4.3/5
- Reviews
- 124
- Age
- 8mo ago

LEGO Creator Orange Cat Polybag Paper Bag Set 30714
- Price
- £5.55
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 6mo ago

LEGO|Disney The Aristocats Adorable Marie - Toy Cat Animal Figure w/Accessories incl. a Textile Bow - DIY Bedroom Decor - Nostalgic Gift for 7+ Year Old Girls & Fans - 43286
- Price
- £24.00
- Rating
- 4.8/5
- Reviews
- 308
- Age
- 6mo ago

Tuxedo Cat Animals Micro Mini Building Blocks Set for Adults
- Price
- £26.11
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 8mo ago

LEGO Lucky Cat - Building Set for Kids & Adults - Display Model Kit incl. an Animal Figure with a Waving Paw plus Gold Coin & Wish Decorations - Spring Festival Gift Idea - 40813
- Price
- £21.11
- Rating
- 4.7/5
- Reviews
- 254
- Age
- 6mo ago
Newest
by launch date
LEGO Creator Orange Cat Polybag Paper Bag Set 30714
- Price
- £5.55
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 6mo ago

LEGO Lucky Cat - Building Set for Kids & Adults - Display Model Kit incl. an Animal Figure with a Waving Paw plus Gold Coin & Wish Decorations - Spring Festival Gift Idea - 40813
- Price
- £21.11
- Rating
- 4.7/5
- Reviews
- 254
- Age
- 6mo ago

LEGO|Disney The Aristocats Adorable Marie - Toy Cat Animal Figure w/Accessories incl. a Textile Bow - DIY Bedroom Decor - Nostalgic Gift for 7+ Year Old Girls & Fans - 43286
- Price
- £24.00
- Rating
- 4.8/5
- Reviews
- 308
- Age
- 6mo ago

HJPLPXH Tuxedo Cat Micro Mini Building Blocks Set 801PCS Cat Model
- Price
- £25.80
- Rating
- 4.3/5
- Reviews
- 124
- Age
- 8mo ago

Tuxedo Cat Animals Micro Mini Building Blocks Set for Adults
- Price
- £26.11
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
157
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- LEGO75%
- HJPLPXH9%
- Larcele7%
- GaoDeBuChou6%
- APZRYFF2%
- Fuleying1%
Demand
Lego Cat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.8×
Search terms
Top Lego Cat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego cat186K/yr
- cat lego64K/yr
- lego orange cat7K/yr
- lego cats11K/yr
- lego black cat10K/yr
- cat lego set8K/yr
- lego ginger cat3K/yr
- lego cats for adults8K/yr
- black cat lego5K/yr
- lego creator cat5K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Cat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Could have been a bit smaller
The pieces were tiny
A small set
No result, gifted
doesn't say much about there being a cat to build inside so it's not a great choice for gifting as it doesn't look like they've put any thought in to the packaging
I found it tricky to assemble
as they're a struggle to align nicely
Very hard to build
too expensive for what it is
It seemed a little expensive for what it is especially considering it's 280 pieces
Yes, it can be pricey at times,
the pots are a little dull in colour
Love
Great Gift
Given as a gift
- Great for gifting
A Fun Build
Very fun set
Great fun
Good value
Well worth the Money
Great value
Good built
adds a nice unique piece of decor
the design is charming
The quality of the bricks is excellent
Amazing quality set of Lego
Good quality
Return
0.6% Return rate 15% Fixable by listing
No result, gifted
doesn't say much about there being a cat to build inside so it's not a great choice for gifting as it doesn't look like they've put any thought in to the packaging
Could have been a bit smaller
The pieces were tiny
A small set
I found it tricky to assemble
as they're a struggle to align nicely
Very hard to build
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Cat questions
Answered from the same tracked data.









