Skip to content

Lego Cat

Fail

The top 5 brands take 99% of clicks, so Lego Cat is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£78K/yr316K searches / yr
90-day growth
-32.1%search demand this quarter
Competition
68%top-5 click share · 6 brands · 157 sellers

Flapen Score

Lego Cat against its category

The dotted line is the Toys & Games average. Past it, Lego Cat is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Cat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Cat 316K times last year and spent an estimated £78K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
316K
Growth, 90 days vs prior 90
-32.1%
Conversion, latest week
1.1%
Market size, estimated
£78Ka year
Peak month
December6.8× the quietest month
Top search term
lego cat186K searches a year

02 · Price

A sale here is worth £22.27.

Listings sell for £22.27 on average, from £5.55 to £88.61. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £22.27 that is £6K to £11K a year per listing.

Average price
£22.27inside the $15 to $100 sweet spot
Price range
£5.55–£88.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£6K–£11K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #892 within Building & Construction Toys. It carries 1,157 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
93%
Out of stock, average day
0.4%
Average rank
#892in Building & Construction Toys
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,157per listing
Listings tracked
14

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
21 months

Products

Top Lego Cat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

157

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • LEGO75%
  • HJPLPXH9%
  • Larcele7%
  • GaoDeBuChou6%
  • APZRYFF2%
  • Fuleying1%

Demand

Lego Cat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 6.8×

Search terms

Top Lego Cat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego cat186K/yr
  • cat lego64K/yr
  • lego orange cat7K/yr
  • lego cats11K/yr
  • lego black cat10K/yr
  • cat lego set8K/yr
  • lego ginger cat3K/yr
  • lego cats for adults8K/yr
  • black cat lego5K/yr
  • lego creator cat5K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Cat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.03

Could have been a bit smaller

The pieces were tiny

A small set

Gifting Purpose8%

No result, gifted

doesn't say much about there being a cat to build inside so it's not a great choice for gifting as it doesn't look like they've put any thought in to the packaging

Assembly/Installation8%−0.01

I found it tricky to assemble

as they're a struggle to align nicely

Very hard to build

Value For Money7%+2.02

too expensive for what it is

It seemed a little expensive for what it is especially considering it's 280 pieces

Yes, it can be pricey at times,

Color2%+0.16

the pots are a little dull in colour

Love

Gifting Purpose17%

Great Gift

Given as a gift

- Great for gifting

Fun/Entertainment Experience13%

A Fun Build

Very fun set

Great fun

Value For Money13%+2.02

Good value

Well worth the Money

Great value

Design-Overall12%+0.24

Good built

adds a nice unique piece of decor

the design is charming

Quality-Overall7%+0.47

The quality of the bricks is excellent

Amazing quality set of Lego

Good quality

Return

0.6% Return rate 15% Fixable by listing

Gifting Purpose48%▆▆██▇▇

No result, gifted

doesn't say much about there being a cat to build inside so it's not a great choice for gifting as it doesn't look like they've put any thought in to the packaging

Size-Overall15%▇▃▄▃█▄

Could have been a bit smaller

The pieces were tiny

A small set

Defective Material/Parts12%▁▂▄▄▆█
Compatibility-Overall6%▁█▁▁▁▁
Assembly/Installation5%█▇▁▁▁▁

I found it tricky to assemble

as they're a struggle to align nicely

Very hard to build

FAQ

Common Lego Cat questions

Answered from the same tracked data.