- Flapen Score
- 30 / 100Ranks 1,617 of 1,773 Toys & Games niches · −14 vs the category median of 4430
- Market size
- £137K/yr116K searches / yr
- 90-day growth
- -16.9%search demand this quarter
- Competition
- 77%top-5 click share · 4 brands · 151 sellers
Flapen Score
Lego Castle against its category
The dotted line is the Toys & Games average. Past it, Lego Castle is stronger. Inside it, weaker.
Market
The Lego Castle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Castle 116K times last year and spent an estimated £137K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.
- Searches, last 12 months
- 116K
- Growth, 90 days vs prior 90
- -16.9%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £137Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- lego castle109K searches a year
02 · Price
A sale here is worth £127.01.
Listings sell for £127.01 on average, from £29.25 to £435.11. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £127.01 that is £13K to £32K a year per listing.
- Average price
- £127.01above the $15 to $100 sweet spot
- Price range
- £29.25–£435.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £13K–£32K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,288 within Building & Construction Toys. It carries 661 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 85%
- Out of stock, average day
- 0.0%
- Average rank
- #2,288in Building & Construction Toys
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 661per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Lego Castle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO Creator 3in1 Medieval Horse Knight Castle Toy - Transforms into a Jousting Tournament Scene or a Town - incl. 6 Minifigures - Creative Gift for 9+ Year Old Boys & Girls - 31168
- Price
- £74.32
- Rating
- 4.8/5
- Reviews
- 369
- Age
- 12mo ago
LEGO Building Set 10305
- Price
- £435.11
- Rating
- 4.8/5
- Reviews
- 115
- Age
- 3y ago
LEGO Creator 3in1 Medieval Castle Toy to Tower or Marketplace with Skeleton Dragon Figure 3 Minifigures and Catapult 31120
- Price
- £132.15
- Rating
- 4.8/5
- Reviews
- 402
- Age
- 5y ago
LEGO Architecture Neuschwanstein Castle - DIY Display Model Kit for Adults - incl. Towers Courtyards & a Detailed Interior - History Gift for Fans - 21063
- Price
- £155.44
- Rating
- 4.8/5
- Reviews
- 446
- Age
- 1y ago
LEGO Majistos Magical Workshop - 40601
- Price
- £38.74
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 2y ago
Trending
90-day click momentum
Reobrix Royal Bay Castle Building Blocks Set 66013 Medieval Castle Building Kit for Adults Retro Modular Architecture Display Collectible Model Kit Creative Gifts for Teens 14+ (3752Pcs)
- Price
- £135.09
- Rating
- 3.7/5
- Reviews
- 13
- Age
- 1y ago
IKIDSUN Castle STEM Building Toys for Girls Ages 6 7 8 9 10 11 12 Years Old Building Sets Girl Boys 1000PCS Pink Princess Carriage Playsets Creative Blocks Xmas Toy Gifts Kids
- Price
- £29.25
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 1y ago
LEGO Building Set 10305
- Price
- £435.11
- Rating
- 4.8/5
- Reviews
- 115
- Age
- 3y ago
LEGO 21343 Viking Village - New.
- Price
- £110.07
- Rating
- 4.9/5
- Reviews
- 122
- Age
- 2y ago
LEGO Creator 3in1 Medieval Dragon Toy - Transforms into a Sea Serpent or a Phoenix animal figure - Mythical Creatures Building Set for Kids 9+ Year Old Boys & Girls - Birthday Gift Idea - 31161
- Price
- £34.57
- Rating
- 4.7/5
- Reviews
- 779
- Age
- 1y ago
Newest
by launch dateLEGO Creator 3in1 Medieval Horse Knight Castle Toy - Transforms into a Jousting Tournament Scene or a Town - incl. 6 Minifigures - Creative Gift for 9+ Year Old Boys & Girls - 31168
- Price
- £74.32
- Rating
- 4.8/5
- Reviews
- 369
- Age
- 12mo ago
LEGO Architecture Neuschwanstein Castle - DIY Display Model Kit for Adults - incl. Towers Courtyards & a Detailed Interior - History Gift for Fans - 21063
- Price
- £155.44
- Rating
- 4.8/5
- Reviews
- 446
- Age
- 1y ago
Brihappen Medieval Castle Building Set for Adult Boys Girls Vintage Medieval House Model 3 in 1 Medieval Castle Toy Building Set Halloween Home Decor Birthday Gift (2568 Pcs)
- Price
- £57.58
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 1y ago
LEGO Creator 3in1 Medieval Dragon Toy - Transforms into a Sea Serpent or a Phoenix animal figure - Mythical Creatures Building Set for Kids 9+ Year Old Boys & Girls - Birthday Gift Idea - 31161
- Price
- £34.57
- Rating
- 4.7/5
- Reviews
- 779
- Age
- 1y ago
Reobrix Royal Bay Castle Building Blocks Set 66013 Medieval Castle Building Kit for Adults Retro Modular Architecture Display Collectible Model Kit Creative Gifts for Teens 14+ (3752Pcs)
- Price
- £135.09
- Rating
- 3.7/5
- Reviews
- 13
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
151
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- LEGO93%
- Brihappen2%
- IKIDSUN2%
- Reobrix2%
Demand
Lego Castle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Reviews and returns
What reviews say buyers love and hate about Lego Castle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Took him a week to build
It is not an easy build so would only recommend if you have good experience with difficult builds
takes a while to build
Smaller than we thought
Small considering amount of pieces
It's not cheap
I do think it is slightly overpriced
Love
Excellently designed
A superb build experience
An interesting design choice
Superb toy
A fun build
Great fun
Good value for money
Great value for money
Great product at a great price
Easy to assemble
Easy to build
a total joy to build
Instructions are clear
Superb quality and detailed instructions
Fabulous set with great instructions
Return
1.2% Return rate 8% Fixable by listing
It's not cheap
I do think it is slightly overpriced
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Castle questions
Answered from the same tracked data.