Lego Bus
FailThe top 5 brands take 100% of clicks, so Lego Bus is a Fail.
- Flapen Score
- 31 / 100Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 4431
- Market size
- £50K/yr68K searches / yr
- 90-day growth
- -24.8%search demand this quarter
- Competition
- 80%top-5 click share · 5 brands · 224 sellers
Flapen Score
Lego Bus against its category
The dotted line is the Toys & Games average. Past it, Lego Bus is stronger. Inside it, weaker.
Market
The Lego Bus market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Bus 68K times last year and spent an estimated £50K. All 5 brands take every click. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -24.8%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £50Ka year
- Top search term
- lego bus42K searches a year
02 · Price
A sale here is worth £28.87.
Listings sell for £28.87 on average, from £9.94 to £132.73. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At £28.87 that is £7K to £14K a year per listing.
- Average price
- £28.87inside the $15 to $100 sweet spot
- Price range
- £9.94–£132.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £7K–£14K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,243 within Baby & Toddler Toys. It carries 2,237 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 79%
- Out of stock, average day
- 0.0%
- Average rank
- #1,243in Baby & Toddler Toys
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,237per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Lego Bus products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Genuine Lego Creator LONDON BUS Promo Set - 40220 Rare Collectors Item by LEGO 7+
- Price
- £15.28
- Rating
- 4.7/5
- Reviews
- 171
- Age
- 8y ago

LEGO City Red Double-Decker Sightseeing Bus Toy Red Vehicle for 7 Plus Year Old Boys & Girls Creative Set with 5 Minifigures Including a Baby and Buggy Birthday Gift Idea 60407
- Price
- £14.80
- Rating
- 4.9/5
- Reviews
- 1,782
- Age
- 2y ago

LEGO Creator London Bus V29 40220
- Price
- £14.38
- Rating
- 4.5/5
- Reviews
- 2,774
- Age
- 9y ago

Creator - London Bus 10258 (1081909) 16 years to 99 years
- Price
- £132.73
- Rating
- 4.8/5
- Reviews
- 2,699
- Age
- 8y ago

LEGO Harry Potter Knight Bus Adventure - Wizarding World Toy with 5 Collectible Minifigures plus Accessories incl. Wands - Prisoner of Azkaban Gift for 8+ Year Old Girls & Boys - 76446
- Price
- £26.17
- Rating
- 4.8/5
- Reviews
- 1,989
- Age
- 1y ago
Trending
estimated 90-day click momentum
Vintage London Double Decker Bus Building Set 745PCS City Travel Bus Vehicle Model Toys STEM Bus Station Building Bricks Kit Ideas Gifts for British Cultural Icons Teens Adults & Office Home Decor
- Price
- £27.60
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

LEGO City The Van Toy - Delivery Truck Model Building Kit w/ 2 Minifigures Trolley & Accessories - Birthday Gift Idea for 6+ Year Old Boys - 60500
- Price
- £16.90
- Rating
- 4.7/5
- Reviews
- 196
- Age
- 6mo ago

LEGO Creator - London Bus Building Set (118 Pieces 40220)
- Price
- £15.38
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 2y ago

Genuine Lego Creator LONDON BUS Promo Set - 40220 Rare Collectors Item by LEGO 7+
- Price
- £15.28
- Rating
- 4.7/5
- Reviews
- 171
- Age
- 8y ago

LEGO Creator London Bus V29 40220
- Price
- £14.38
- Rating
- 4.5/5
- Reviews
- 2,774
- Age
- 9y ago
Newest
by launch date
LEGO City The Van Toy - Delivery Truck Model Building Kit w/ 2 Minifigures Trolley & Accessories - Birthday Gift Idea for 6+ Year Old Boys - 60500
- Price
- £16.90
- Rating
- 4.7/5
- Reviews
- 196
- Age
- 6mo ago

Toyana 976 Pieces London Bus Building Blocks Set Double City Bus Model Kit with 3 Mini Figures City Stop Construction Toy Creative DIY Educational STEM Family Game Gift Set for Boys Girls Pack of 2
- Price
- £18.98
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago

Vintage London Double Decker Bus Building Set 745PCS City Travel Bus Vehicle Model Toys STEM Bus Station Building Bricks Kit Ideas Gifts for British Cultural Icons Teens Adults & Office Home Decor
- Price
- £27.60
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

LEGO Harry Potter Knight Bus Adventure - Wizarding World Toy with 5 Collectible Minifigures plus Accessories incl. Wands - Prisoner of Azkaban Gift for 8+ Year Old Girls & Boys - 76446
- Price
- £26.17
- Rating
- 4.8/5
- Reviews
- 1,989
- Age
- 1y ago

LEGO City Holiday Adventure Camper Van Toy - Creative Building Toys for 6+ Year Old Boys & Girls - Includes 3 Minifigures & Accessories - Gift Ideas for Birthdays & Holidays - 60454
- Price
- £15.57
- Rating
- 4.8/5
- Reviews
- 2,125
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
224
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
0%
- LEGO90%
- DzirePada5%
- Sluban2%
- Toyana1%
- ROBOTIME1%
Demand
Lego Bus search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.9× · 8 of 12 months tracked
Search terms
Top Lego Bus search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lego bus42K/yr
- lego london bus16K/yr
- london bus lego6K/yr
- lego city bus4K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Bus
We read the reviews and the return reasons for every product selling here.
“Its a lot bigger than I thought”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Bus questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









