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Lego Bus

Fail

The top 5 brands take 100% of clicks, so Lego Bus is a Fail.

Flapen Score
31
31 / 100
Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 44
Market size
£50K/yr68K searches / yr
90-day growth
-24.8%search demand this quarter
Competition
80%top-5 click share · 5 brands · 224 sellers

Flapen Score

Lego Bus against its category

The dotted line is the Toys & Games average. Past it, Lego Bus is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Bus market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Bus 68K times last year and spent an estimated £50K. All 5 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-24.8%
Conversion, latest week
2.6%
Market size, estimated
£50Ka year
Top search term
lego bus42K searches a year

02 · Price

A sale here is worth £28.87.

Listings sell for £28.87 on average, from £9.94 to £132.73. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At £28.87 that is £7K to £14K a year per listing.

Average price
£28.87inside the $15 to $100 sweet spot
Price range
£9.94–£132.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
£7K–£14K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,243 within Baby & Toddler Toys. It carries 2,237 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
79%
Out of stock, average day
0.0%
Average rank
#1,243in Baby & Toddler Toys
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,237per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Lego Bus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 rising

Sellers

224

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • LEGO90%
  • DzirePada5%
  • Sluban2%
  • Toyana1%
  • ROBOTIME1%

Demand

Lego Bus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 3.9× · 8 of 12 months tracked

Search terms

Top Lego Bus search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego bus42K/yr
  • lego london bus16K/yr
  • london bus lego6K/yr
  • lego city bus4K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Bus

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.03

Its a lot bigger than I thought

Very small

Not as large as expected by still detailed

Assembly/Installation18%−0.09

unfortunately we encountered a serious issue during assembly

it is impossible to build the puzzle following the provided guide

which makes assembly extremely difficult

Gifting Purpose10%+0.31

as this was a gift this was disappointing

Display-Overall3%

The only trouble he had, is that you can't display it complete with the figures in, so they're sitting next to it, other than that, it's good for detail

Love

Gifting Purpose19%+0.31

Gift for my niece

Excellent gift

Great birthday gift

Value For Money16%+1.60

Excellent value for money

Good value

reasonable value for money

Quality-Overall15%−0.01

Good quality that is expected of Lego

Very well made

Good quality

Design-Overall11%+0.18

fun to build When built it looks really good well recomended to enjoy this build

Its a beautifully designed kit with exceptional build quality

Great, my son loved building this fab

Fun/Entertainment Experience10%+0.93

a fun family activity

Great toy

Great fun

Return

1.0% Return rate 30% Fixable by listing

Gifting Purpose39%▆▅█▆█▇

as this was a gift this was disappointing

Size-Overall29%▄▆▆▅█▆

Its a lot bigger than I thought

Very small

Not as large as expected by still detailed

Defective Material/Parts7%▄▇▄▁▁█
Quality-Overall5%▁▁█▇▁▁
Value For Money5%▁▅▁█▁▁

FAQ

Common Lego Bus questions

Answered from the same tracked data.