Lego Birds

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months

117K

Growth, 90 days vs prior 90

-28.1%

Conversion, latest week

3.1%

Market size, estimated

£68Ka year

Peak month

December4.0× the quietest month

Top search term

lego bird28K searches a year

Listings sell for £18.91 on average, from £5.84 to £47.61. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £18.91 that is £0 to £2K a year per listing.

Average price

£18.91inside the $15 to $100 sweet spot

Price range

£5.84–£47.61

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #823 within Building & Construction Toys. It carries 1,707 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

94%

Out of stock, average day

4.2%

Average rank

#823in Building & Construction Toys

Average rating

4.71 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,707per listing

Listings tracked

36

12 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

9Amazon's first-year sales bar

Average brand age

27 months