Lego Base Plates

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £208K a year.

Searches, last 12 months

326K

Growth, 90 days vs prior 90

-25.6%

Conversion, latest week

8.0%

Market size, estimated

£208Ka year

Peak month

December3.3× the quietest month

Top search term

lego base plates123K searches a year

Listings sell for £7.96 on average, from £4.28 to £11.20. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £7.96 that is £16K to £20K a year per listing.

Average price

£7.96under the $15 to $100 sweet spot

Price range

£4.28–£11.20

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

2,000–2,500

Revenue per listing a year

£16K–£20K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #102 within Building & Construction Toys. It carries 1,698 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#102in Building & Construction Toys

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,698per listing

Listings tracked

11

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months