- Flapen Score
- 36 / 100Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 4436
- Market size
- £665K/yr103K searches / yr
- 90-day growth
- +7.4%search demand this quarter
- Competition
- 92%top-5 click share · 2 brands · 107 sellers
Flapen Score
Lego At At against its category
The dotted line is the Toys & Games average. Past it, Lego At At is stronger. Inside it, weaker.
Market
The Lego At At market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego At At 103K times last year and spent an estimated £665K. All 2 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £665K a year.
- Searches, last 12 months
- 103K
- Growth, 90 days vs prior 90
- +7.4%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £665Ka year
- Top search term
- lego at at33K searches a year
02 · Price
A sale here is worth £385.62.
Listings sell for £385.62 on average, from £32.98 to £1130.02. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £385.62 that is £39K to £96K a year per listing.
- Average price
- £385.62above the $15 to $100 sweet spot
- Price range
- £32.98–£1130.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £39K–£96K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #2,494 within Building & Construction Toys. It carries 481 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 86%
- Out of stock, average day
- 5.8%
- Average rank
- #2,494in Building & Construction Toys
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 481per listing
- Listings tracked
- 7
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Lego At At products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO Star Wars 75440 AT-AT Building Set for Adults - Display Model Kit w/Snowspeeder Stand & Nameplate - Shelf Decor Idea - Collectible Gift for The Empire Strikes Back Fans
- Price
- £38.38
- Rating
- 4.6/5
- Reviews
- 379
- Age
- 6mo ago

LEGO Star Wars AT-AT 75288 Building Kit Fun Building Toy Playset for Kids to Role-Play Exciting Missions in the Star Wars Universe and Recreate Classic Star Wars Trilogy Scenes (1 267 Pieces)
- Price
- £249.73
- Rating
- 4.8/5
- Reviews
- 1,471
- Age
- 4y ago

LEGO Star Wars at-at Walker 75313 Buildable Model Collectible Set for Adults Ultimate Build and Display Set 9 Minifigures Including General Veers Luke Skywalker Snowtroopers Drivers (6333003)
- Price
- £1130.02
- Rating
- 4.7/5
- Reviews
- 445
- Age
- 4y ago

LEGO Star Wars - AT-AT
- Price
- £1090.17
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 4y ago

LEGO Star Wars 75424 SMART Play: AT-ST Attack on Endor - Compatible Interactive Toy Set incl. 2 SMART Tags and Wicket Minifigure - Gift Idea for 8+ Year Old Boys Girls & Adult Fans
- Price
- £32.98
- Rating
- 4.0/5
- Reviews
- 95
- Age
- 6mo ago
Trending
90-day click momentum
LEGO Star Wars 75424 SMART Play: AT-ST Attack on Endor - Compatible Interactive Toy Set incl. 2 SMART Tags and Wicket Minifigure - Gift Idea for 8+ Year Old Boys Girls & Adult Fans
- Price
- £32.98
- Rating
- 4.0/5
- Reviews
- 95
- Age
- 6mo ago

LEGO Star Wars 75440 AT-AT Building Set for Adults - Display Model Kit w/Snowspeeder Stand & Nameplate - Shelf Decor Idea - Collectible Gift for The Empire Strikes Back Fans
- Price
- £38.38
- Rating
- 4.6/5
- Reviews
- 379
- Age
- 6mo ago

LEGO Star Wars at-at Walker 75313 Buildable Model Collectible Set for Adults Ultimate Build and Display Set 9 Minifigures Including General Veers Luke Skywalker Snowtroopers Drivers (6333003)
- Price
- £1130.02
- Rating
- 4.7/5
- Reviews
- 445
- Age
- 4y ago

LEGO Star Wars AT-AT 75288 Building Kit Fun Building Toy Playset for Kids to Role-Play Exciting Missions in the Star Wars Universe and Recreate Classic Star Wars Trilogy Scenes (1 267 Pieces)
- Price
- £249.73
- Rating
- 4.8/5
- Reviews
- 1,471
- Age
- 4y ago

LEGO Star Wars - AT-AT
- Price
- £1090.17
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 4y ago
Newest
by launch date
LEGO Star Wars 75424 SMART Play: AT-ST Attack on Endor - Compatible Interactive Toy Set incl. 2 SMART Tags and Wicket Minifigure - Gift Idea for 8+ Year Old Boys Girls & Adult Fans
- Price
- £32.98
- Rating
- 4.0/5
- Reviews
- 95
- Age
- 6mo ago

LEGO Star Wars 75440 AT-AT Building Set for Adults - Display Model Kit w/Snowspeeder Stand & Nameplate - Shelf Decor Idea - Collectible Gift for The Empire Strikes Back Fans
- Price
- £38.38
- Rating
- 4.6/5
- Reviews
- 379
- Age
- 6mo ago

LEGO Star Wars 75417 AT-ST Walker Building Set for Adults - UCS Display Model Kit with a Minifigure & Information Plaque - Collectible Gift for Fans
- Price
- £114.95
- Rating
- 4.7/5
- Reviews
- 394
- Age
- 1y ago

Star Wars Micro Galaxy Squadron AT-AT Walker - 10-Inch Assault Class Vehicle with Five 1-Inch Micro Figure Accessories
- Price
- £43.13
- Rating
- 4.6/5
- Reviews
- 502
- Age
- 3y ago

LEGO Star Wars - AT-AT
- Price
- £1090.17
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
107
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- LEGO96%
- Star Wars4%
Demand
Lego At At search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.6× · 8 of 12 months tracked
Search terms
Top Lego At At search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego at at33K/yr
- lego star wars at at15K/yr
- at at lego14K/yr
- at at9K/yr
- lego atat11K/yr
- lego at at walker9K/yr
- atat4K/yr
- star wars lego at at5K/yr
- lego at-at4K/yr
Reviews and returns
What reviews say buyers love and hate about Lego At At
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It is a medium size build
be aware how small scale it is
Small set
falls apart at the drop of a hat
It is very harrd to make it stand as the legs keep on break apart
Legs just fall apart not solid enough very fragile cant take its own weight
not including a smart brick is way too expensive
Expensive
There has been ongoing criticism levelled at some of these franchised Lego kits in recent times that they are overpriced
The sounds are so so disappointing
The Lego kits you buy are becoming increasingly variable in quality
It feels cheap
not the quality is not quite what it should be
Love
It's amazingly and accurately designed
it looks great
Decent build,
Good set, good quality
Good lego make
The quality of the LEGO pieces is, as always, excellent, and the finished model makes a great addition to any Star Wars collection
Son collects Lego so brought for his birthday he will love it at 47 years old he still enjoys it
Perfect for my collection
Brilliant LEGO
well put together
The instructions are clear
it was easy to build
Looks great on display
Excellent quality, a pleasure to build and makes an brilliant display model
a perfect display piece
Return
0.7% Return rate 8% Fixable by listing
not including a smart brick is way too expensive
Expensive
There has been ongoing criticism levelled at some of these franchised Lego kits in recent times that they are overpriced
It is a medium size build
be aware how small scale it is
Small set
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego At At questions
Answered from the same tracked data.









