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Lego At At

Fail

The top 5 brands take 100% of clicks, so Lego At At is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£665K/yr103K searches / yr
90-day growth
+7.4%search demand this quarter
Competition
92%top-5 click share · 2 brands · 107 sellers

Flapen Score

Lego At At against its category

The dotted line is the Toys & Games average. Past it, Lego At At is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego At At market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego At At 103K times last year and spent an estimated £665K. All 2 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £665K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
+7.4%
Conversion, latest week
1.7%
Market size, estimated
£665Ka year
Top search term
lego at at33K searches a year

02 · Price

A sale here is worth £385.62.

Listings sell for £385.62 on average, from £32.98 to £1130.02. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £385.62 that is £39K to £96K a year per listing.

Average price
£385.62above the $15 to $100 sweet spot
Price range
£32.98–£1130.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
£39K–£96K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #2,494 within Building & Construction Toys. It carries 481 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
86%
Out of stock, average day
5.8%
Average rank
#2,494in Building & Construction Toys
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
481per listing
Listings tracked
7

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Lego At At products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£100K£199K£299K£399K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

107

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • LEGO96%
  • Star Wars4%

Demand

Lego At At search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 2.6× · 8 of 12 months tracked

Search terms

Top Lego At At search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego at at33K/yr
  • lego star wars at at15K/yr
  • at at lego14K/yr
  • at at9K/yr
  • lego atat11K/yr
  • lego at at walker9K/yr
  • atat4K/yr
  • star wars lego at at5K/yr
  • lego at-at4K/yr

Reviews and returns

What reviews say buyers love and hate about Lego At At

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%

It is a medium size build

be aware how small scale it is

Small set

Strength17%−0.09

falls apart at the drop of a hat

It is very harrd to make it stand as the legs keep on break apart

Legs just fall apart not solid enough very fragile cant take its own weight

Value For Money10%−0.04

not including a smart brick is way too expensive

Expensive

There has been ongoing criticism levelled at some of these franchised Lego kits in recent times that they are overpriced

Noise Level7%−0.05

The sounds are so so disappointing

Quality-Overall6%+0.26

The Lego kits you buy are becoming increasingly variable in quality

It feels cheap

not the quality is not quite what it should be

Love

Design-Overall19%+1.25

It's amazingly and accurately designed

it looks great

Decent build,

Quality-Overall15%+0.26

Good set, good quality

Good lego make

The quality of the LEGO pieces is, as always, excellent, and the finished model makes a great addition to any Star Wars collection

Collectibles12%+1.39

Son collects Lego so brought for his birthday he will love it at 47 years old he still enjoys it

Perfect for my collection

Brilliant LEGO

Assembly/Installation7%−0.01

well put together

The instructions are clear

it was easy to build

Display-Overall7%+0.59

Looks great on display

Excellent quality, a pleasure to build and makes an brilliant display model

a perfect display piece

Return

0.7% Return rate 8% Fixable by listing

Gifting Purpose29%▁▁▃▁█▇
Defective Material/Parts14%▁█▁▃▁▂
Value For Money13%▁▁▇▆▁█

not including a smart brick is way too expensive

Expensive

There has been ongoing criticism levelled at some of these franchised Lego kits in recent times that they are overpriced

Functionality-Overall9%▁▁▁▁█▁
Size-Overall7%▁▁█▁▁▁

It is a medium size build

be aware how small scale it is

Small set

FAQ

Common Lego At At questions

Answered from the same tracked data.