- Flapen Score
- 40 / 100Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 4440
- Market size
- £158K/yr330K searches / yr
- 90-day growth
- -30.0%search demand this quarter
- Competition
- 58%top-5 click share · 10 brands · 142 sellers
Flapen Score
Lego Art against its category
The dotted line is the Toys & Games average. Past it, Lego Art is stronger. Inside it, weaker.
Market
The Lego Art market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Art 330K times last year and spent an estimated £158K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 330K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £158K a year.
- Searches, last 12 months
- 330K
- Growth, 90 days vs prior 90
- -30.0%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £158Ka year
- Peak month
- December3.7× the quietest month
- Top search term
- lego art161K searches a year
02 · Price
A sale here is worth £53.18.
Listings sell for £53.18 on average, from £15.78 to £137.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £53.18 that is £0 to £5K a year per listing.
- Average price
- £53.18inside the $15 to $100 sweet spot
- Price range
- £15.78–£137.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£5K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #1,102 within Building & Construction Toys. It carries 595 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #1,102in Building & Construction Toys
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 595per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 6 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Lego Art products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO Art Japanese Cherry Blossom Landscape - DIY Miniature Model Kit for Adults - 3D Wall Art in Shadow Box Frame w/Mount Fuji Sakura & Textured Waterfall - Gift Idea - 31218
- Price
- £73.25
- Rating
- 4.8/5
- Reviews
- 446
- Age
- 6mo ago
LEGO Art Claude Monet Bridge over a Pond of Water Lilies - Hanging 3D Wall Art for Home Decor - Impressionist Display Model Kit for Adults - DIY Gift Idea - 31220
- Price
- £137.41
- Rating
- 4.8/5
- Reviews
- 446
- Age
- 2mo ago
LEGO Art The Milky Way Galaxy Set Space Model Kit for Adults to Build Creative Activity for Design Lovers Home Office Décor Idea for Living Room Astronomy Gift for Men Women Him or Her 31212
- Price
- £106.99
- Rating
- 4.8/5
- Reviews
- 1,107
- Age
- 2y ago
LEGO Art Vincent van Gogh Sunflowers - Buildable 3D Flower Painting with Movable Petals - Home or Office Decor DIY Set for Adults - Creative Gift Idea for Art-Loving Women & Men - 31215
- Price
- £106.62
- Rating
- 4.8/5
- Reviews
- 449
- Age
- 1y ago
LEGO 31208 Art Hokusai The Great Wave 3D Japanese Wall Art Craft Kit Framed Ocean Canvas Creative Activity Gifts for Adults DIY Home Office Decor
- Price
- £60.15
- Rating
- 4.8/5
- Reviews
- 2,863
- Age
- 3y ago
Trending
90-day click momentum
LEGO Creator 3 in 1 Floral Art Decor Painting Toy - 3D Model kit Transforms into a Picture Frame or Flamingo Sketch - DIY Kids Room Decoration - Gift for 8+ Year Old Girls & Boys - 31390
- Price
- £20.78
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 1mo ago
LEGO Art Claude Monet Bridge over a Pond of Water Lilies - Hanging 3D Wall Art for Home Decor - Impressionist Display Model Kit for Adults - DIY Gift Idea - 31220
- Price
- £137.41
- Rating
- 4.8/5
- Reviews
- 446
- Age
- 2mo ago
Light-Up Mini Chinese Architecture of Moon Palace Building Blocks Set
- Price
- £30.59
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 11mo ago
LEGO Art Japanese Cherry Blossom Landscape - DIY Miniature Model Kit for Adults - 3D Wall Art in Shadow Box Frame w/Mount Fuji Sakura & Textured Waterfall - Gift Idea - 31218
- Price
- £73.25
- Rating
- 4.8/5
- Reviews
- 446
- Age
- 6mo ago
TYCOLE Wood Cabin Building Blocks Set 1436Pcs with LED Lighting Mechanical Functions & Rotating Windmill Waterwheel Modular Architecture Model Construction Toy for Adults Teenagers Kids Boys Girls
- Price
- £36.67
- Rating
- 4.1/5
- Reviews
- 69
- Age
- 11mo ago
Newest
by launch dateLEGO Creator 3 in 1 Floral Art Decor Painting Toy - 3D Model kit Transforms into a Picture Frame or Flamingo Sketch - DIY Kids Room Decoration - Gift for 8+ Year Old Girls & Boys - 31390
- Price
- £20.78
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 1mo ago
LEGO Art Claude Monet Bridge over a Pond of Water Lilies - Hanging 3D Wall Art for Home Decor - Impressionist Display Model Kit for Adults - DIY Gift Idea - 31220
- Price
- £137.41
- Rating
- 4.8/5
- Reviews
- 446
- Age
- 2mo ago
LEGO Art Japanese Cherry Blossom Landscape - DIY Miniature Model Kit for Adults - 3D Wall Art in Shadow Box Frame w/Mount Fuji Sakura & Textured Waterfall - Gift Idea - 31218
- Price
- £73.25
- Rating
- 4.8/5
- Reviews
- 446
- Age
- 6mo ago
LEGO Architecture Paris City of Love - DIY Miniature Model Kit for Adults - Home Decor 3D Wall Art w/Iconic Parisian Landmarks Incl. Eiffel Tower - Gift Idea - 21064
- Price
- £47.45
- Rating
- 4.7/5
- Reviews
- 315
- Age
- 8mo ago
Cherry Blossom Tree House Building Block Set for Home Decoration 1149 PCS Artificial Sakura Flowers Mini Brick House Building Kit MOC Modular Construction Toy Gift for Adult and Women
- Price
- £15.78
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
142
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
58%
Top 20: 93%
Open market
5%
- LEGO86%
- TYCOLE4%
- CIJINAY2%
- TOY PLAYER1%
- JVAVNE1%
- HJPLPXH1%
- Open — no brand owns it (4 brands, 5%)
Demand
Lego Art search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Lego Art search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego art161K/yr
- building blocks for adults135K/yr
- building sets for adults14K/yr
- micro lego sets for adults11K/yr
- mini lego sets for adults9K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Art
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Hard to get pieces fitting together build a part then spend time rebuilding apiece that falls off
Took a long time to build
as i just couldn't get them to stay together
The pieces are tiny
Smaller than expected
Parts are so so small
still seems quite expensive
better priced when I purchased than elsewhere
I do think the full retail price is too high though
This is a cheap make of Lego
Quality not as expected
Poor quality and not clear advertising
Instruction book is very confusing as you need magnifying glass to see clearly
Instructions could be clearer
The book of instructions itself is hefty
Love
it looks incredibly elegant
This was such a pleasant build
Lovely design
Good value
Good value for the money
Worth the money
Fun to make
Fun
A Fun Build
it was a gift
Great gift
Birthday present
As usual great quality from lego
Excellent product
the quality is exactly what youd expect from LEGO
Return
1.2% Return rate 16% Fixable by listing
still seems quite expensive
better priced when I purchased than elsewhere
I do think the full retail price is too high though
The pieces are tiny
Smaller than expected
Parts are so so small
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Art questions
Answered from the same tracked data.