Lego Army

Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months

284K

Growth, 90 days vs prior 90

-13.2%

Conversion, latest week

0.9%

Market size, estimated

£49Ka year

Peak month

December2.6× the quietest month

Top search term

lego army36K searches a year

Listings sell for £18.22 on average, from £4.62 to £54.34. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £18.22 that is £0 to £2K a year per listing.

Average price

£18.22inside the $15 to $100 sweet spot

Price range

£4.62–£54.34

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

59% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #1,631 within Building & Construction Toys. It carries 205 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

96%

Out of stock, average day

9.6%

Average rank

#1,631in Building & Construction Toys

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

205per listing

Listings tracked

56

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

35 months