Lego Architecture
FailBuyers convert on only 0.8% of searches, so Lego Architecture is a Fail.
- Flapen Score
- 45 / 100Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 4445
- Market size
- £425K/yr728K searches / yr
- 90-day growth
- -25.7%search demand this quarter
- Competition
- 33%top-5 click share · 16 brands · 282 sellers
Flapen Score
Lego Architecture against its category
The dotted line is the Toys & Games average. Past it, Lego Architecture is stronger. Inside it, weaker.
Market
The Lego Architecture market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Architecture 728K times last year and spent an estimated £425K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 728K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £425K a year.
- Searches, last 12 months
- 728K
- Growth, 90 days vs prior 90
- -25.7%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £425Ka year
- Peak month
- December4.2× the quietest month
- Top search term
- lego architecture304K searches a year
02 · Price
A sale here is worth £69.42.
Listings sell for £69.42 on average, from £15.78 to £583.07. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £69.42 that is £7K to £17K a year per listing.
- Average price
- £69.42inside the $15 to $100 sweet spot
- Price range
- £15.78–£583.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £7K–£17K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #1,211 within Building & Construction Toys. It carries 1,468 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 98%
- Out of stock, average day
- 0.8%
- Average rank
- #1,211in Building & Construction Toys
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,468per listing
- Listings tracked
- 52
04 · Newcomers
Amazon counts 7 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Lego Architecture products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO Art Japanese Cherry Blossom Landscape - DIY Miniature Model Kit for Adults - 3D Wall Art in Shadow Box Frame w/Mount Fuji Sakura & Textured Waterfall - Gift Idea - 31218
- Price
- £73.25
- Rating
- 4.8/5
- Reviews
- 446
- Age
- 6mo ago
LEGO Architecture Paris City of Love - DIY Miniature Model Kit for Adults - Home Decor 3D Wall Art w/Iconic Parisian Landmarks Incl. Eiffel Tower - Gift Idea - 21064
- Price
- £47.45
- Rating
- 4.7/5
- Reviews
- 315
- Age
- 8mo ago
LEGO Architecture Skyline Model Building Set Model Kit Featuring London Eye Big Ben Tower Bridge Office Home Décor Collectible Gift Idea for Men Women and Teens 21034
- Price
- £24.65
- Rating
- 4.8/5
- Reviews
- 16,429
- Age
- 9y ago
LEGO Art Claude Monet Bridge over a Pond of Water Lilies - Hanging 3D Wall Art for Home Decor - Impressionist Display Model Kit for Adults - DIY Gift Idea - 31220
- Price
- £137.41
- Rating
- 4.8/5
- Reviews
- 446
- Age
- 2mo ago
LEGO 31208 Art Hokusai The Great Wave 3D Japanese Wall Art Craft Kit Framed Ocean Canvas Creative Activity Gifts for Adults DIY Home Office Decor
- Price
- £60.15
- Rating
- 4.8/5
- Reviews
- 2,863
- Age
- 3y ago
Trending
90-day click momentum
LEGO Architecture New York City The Big Apple - Miniature Model Kit for Adults - 3D Shelf Decor w/Landmarks incl. Empire State Building & Brooklyn Bridge - DIY Gift Idea - 21066
- Price
- £104.54
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 1mo ago
LEGO Art Claude Monet Bridge over a Pond of Water Lilies - Hanging 3D Wall Art for Home Decor - Impressionist Display Model Kit for Adults - DIY Gift Idea - 31220
- Price
- £137.41
- Rating
- 4.8/5
- Reviews
- 446
- Age
- 2mo ago
LEGO Art Japanese Cherry Blossom Landscape - DIY Miniature Model Kit for Adults - 3D Wall Art in Shadow Box Frame w/Mount Fuji Sakura & Textured Waterfall - Gift Idea - 31218
- Price
- £73.25
- Rating
- 4.8/5
- Reviews
- 446
- Age
- 6mo ago
LEGO Architecture Paris City of Love - DIY Miniature Model Kit for Adults - Home Decor 3D Wall Art w/Iconic Parisian Landmarks Incl. Eiffel Tower - Gift Idea - 21064
- Price
- £47.45
- Rating
- 4.7/5
- Reviews
- 315
- Age
- 8mo ago
LEGO Art The Milky Way Galaxy Set Space Model Kit for Adults to Build Creative Activity for Design Lovers Home Office Décor Idea for Living Room Astronomy Gift for Men Women Him or Her 31212
- Price
- £106.99
- Rating
- 4.8/5
- Reviews
- 1,107
- Age
- 2y ago
Newest
by launch dateLEGO Architecture New York City The Big Apple - Miniature Model Kit for Adults - 3D Shelf Decor w/Landmarks incl. Empire State Building & Brooklyn Bridge - DIY Gift Idea - 21066
- Price
- £104.54
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 1mo ago
LEGO Art Claude Monet Bridge over a Pond of Water Lilies - Hanging 3D Wall Art for Home Decor - Impressionist Display Model Kit for Adults - DIY Gift Idea - 31220
- Price
- £137.41
- Rating
- 4.8/5
- Reviews
- 446
- Age
- 2mo ago
LEGO Art Japanese Cherry Blossom Landscape - DIY Miniature Model Kit for Adults - 3D Wall Art in Shadow Box Frame w/Mount Fuji Sakura & Textured Waterfall - Gift Idea - 31218
- Price
- £73.25
- Rating
- 4.8/5
- Reviews
- 446
- Age
- 6mo ago
LEGO Architecture Paris City of Love - DIY Miniature Model Kit for Adults - Home Decor 3D Wall Art w/Iconic Parisian Landmarks Incl. Eiffel Tower - Gift Idea - 21064
- Price
- £47.45
- Rating
- 4.7/5
- Reviews
- 315
- Age
- 8mo ago
LEGO Wicked Emerald City Wall Art - 3D Building Set for Adults - Display Model with 6 Minifigures incl. Dorothy and a Toto Dog Figure - DIY Home Decor - Gift for Movie Fans - 75685
- Price
- £100.05
- Rating
- 4.8/5
- Reviews
- 62
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
16 rising
Sellers
282
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
33%
Top 20: 76%
Open market
6%
- LEGO89%
- TYCOLE2%
- DAHONPA1%
- CSNRHG1%
- CIJINAY1%
- APENGBAOL1%
- Open — no brand owns it (10 brands, 6%)
Demand
Lego Architecture search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Lego Architecture search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego architecture304K/yr
- lego art161K/yr
- building blocks for adults135K/yr
- lego architecture sets62K/yr
- lego painting12K/yr
- building sets for adults14K/yr
- micro lego sets for adults11K/yr
- lego landmarks11K/yr
- architecture lego10K/yr
- mini lego sets for adults9K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Architecture
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
as i just couldn't get them to stay together
Instructions are not the greatest either
Difficult to build
Parts are so so small
The pieces are tiny
Very small
still seems quite expensive
better priced when I purchased than elsewhere
I do think the full retail price is too high though
for some reason this set bypassed quality control
This is a cheap make of Lego
Quality not as expected
instruction is unclear
no instructions on this
Instructions are hard to understand
Love
Lovely design
it looks incredibly elegant
This is great to build
Worth the money
Good value for the money
Good value
Great fun
A Fun Build
Fun set
it was a gift
Great gift
Birthday present
Excellent product
Good quality build
As usual great quality from lego
Return
1.2% Return rate 15% Fixable by listing
still seems quite expensive
better priced when I purchased than elsewhere
I do think the full retail price is too high though
Parts are so so small
The pieces are tiny
Very small
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Architecture questions
Answered from the same tracked data.