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Lego Airport

Fail

The top 5 products take 100% of clicks, so Lego Airport is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£67K/yr38K searches / yr
90-day growth
-27.5%search demand this quarter
Competition
100%top-5 click share · 2 brands · 73 sellers

Flapen Score

Lego Airport against its category

The dotted line is the Toys & Games average. Past it, Lego Airport is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Airport market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Airport 38K times last year and spent an estimated £67K. All 2 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-27.5%
Conversion, latest week
4.2%
Market size, estimated
£67Ka year
Top search term
lego airport28K searches a year

02 · Price

A sale here is worth £41.75.

Listings sell for £41.75 on average, from £23.34 to £61.05. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £41.75 that is £0 to £4K a year per listing.

Average price
£41.75inside the $15 to $100 sweet spot
Price range
£23.34–£61.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #813 within Building & Construction Toys. It carries 647 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
11.1%
Average rank
#813in Building & Construction Toys
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
647per listing
Listings tracked
5

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Lego Airport products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£13K£27K£40K£54K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

73

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • LEGO96%
  • Max Build More4%

Demand

Lego Airport search demand

Weekly searches over the year. Pick a range.

900700Spike '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Lego Airport search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego airport28K/yr
  • lego city airport7K/yr
  • lego city airport sets3K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Airport

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.02

The box is massive

small

Very small little pieces

Gifting Purpose13%−0.03

Not nice to give as a birthday present

Assembly/Installation9%0.00

The build took a while

quite difficult to build for a child

Value For Money7%+0.33

expensive and small

Defective Material/Parts6%−0.03

a few pieces are broken

Love

Gifting Purpose15%−0.03

Perfect birthday presents

It was a gift

Great gift

Value For Money12%+0.33

Good value and excellent gift

Good value for money

Worth the money

Fun/Entertainment Experience12%+0.12

Fun to build

enjoyable build experience

A fun set

Instructions/User Manual/Troubleshooting10%+1.40

The instructions were clear

easy to follow instructions

instructions good reading

Design-Overall9%+1.23

The construction is so beautifully created

Design of the set is great

My son was very impressed with this gift, easily built and looks great

Return

0.8% Return rate 29% Fixable by listing

Defective Material/Parts29%▁▅▆█▁█

a few pieces are broken

Size-Overall21%▁▁▆▁█▁

The box is massive

small

Very small little pieces

Value For Money14%█▁▁▁▁▅

expensive and small

Gifting Purpose7%▁▁▁▁█▁

Not nice to give as a birthday present

Advertised Vs Actual Product7%▁█▁▁▁▁

FAQ

Common Lego Airport questions

Answered from the same tracked data.