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Led Mask

Fail

Shoppers spend only $28K a year here, so Led Mask is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£28K/yr124K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
50%top-5 click share · 19 brands · 139 sellers

Flapen Score

Led Mask against its category

The dotted line is the Toys & Games average. Past it, Led Mask is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Led Mask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Led Mask 124K times last year and spent an estimated £28K. The top 5 brands take 67% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
1.0%
Market size, estimated
£28Ka year
Peak month
October57.5× the quietest month
Top search term
light up mask21K searches a year

02 · Price

A sale here is worth £21.49.

Listings sell for £21.49 on average, from £5.82 to £47.16. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £21.49 that is £2K to £5K a year per listing.

Average price
£21.49inside the $15 to $100 sweet spot
Price range
£5.82–£47.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 40.8% of listings are out of stock. The average listing ranks #638 within Dress-Up Accessories. It carries 3,122 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
96%
Out of stock, average day
40.8%
Average rank
#638in Dress-Up Accessories
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,122per listing
Listings tracked
27

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
26 months

Products

Top Led Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

139

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

29%

  • MOYACA34%
  • FlareMore12%
  • Depointer Life9%
  • Jsdoin6%
  • megoo6%
  • BIODANCE4%

Demand

Led Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 57.5×

Search terms

Top Led Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • light up mask21K/yr
  • glow mask6K/yr
  • boywithuke mask4K/yr
  • boy with uke mask4K/yr
  • led mask halloween17K/yr
  • led halloween mask26K/yr
  • halloween led mask11K/yr
  • led face mask halloween4K/yr
  • light up halloween mask17K/yr
  • light up mask halloween2K/yr

Reviews and returns

What reviews say buyers love and hate about Led Mask

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies18%−0.18

Allergic Reaction

Severe allergic reaction

SKIN REACTION

Skin Health7%−0.08

Burnt my face

Skin burns

burnt with my skin peeling

Durability6%−0.06

break extremely easily

They fell apart

Fell apart

Moist/Dry5%+0.67

no moisture at all

It was very dry

Didnt give much hydration

Value For Money5%+0.34

Waste of money

Not worth the price

Bit pricey

Love

Moist/Dry15%+0.67

Very hydrating

Good hydration

Super moisturising

Suitability Combination Skin15%+1.23

Good product for skin

Makes your skin look fantastic

Great for your skin

Quality-Overall13%+0.69

it is a quality product with quality ingredients

Brilliant quality

The masks are good quality

Soft Feel10%

felt so soft

Soft skin

Skin feels smooth and soft

Value For Money9%+0.34

Good Price

Excellent value

Money well spent

Return

0.1% Return rate 25% Fixable by listing

Functionality-Overall13%▅▃▃▆█▇
Size-Overall9%▁▁▂▂▃█
Advertised Vs Actual Product8%▁▅▅█▄▁
Skin Health7%▁█▅▂▁▁

Burnt my face

Skin burns

burnt with my skin peeling

Quality-Overall6%▅▇█▆▆▁

The sheet mask is poor quality

Cheap quality

Bad quality

FAQ

Common Led Mask questions

Answered from the same tracked data.