Learning Resources
FailThe top 5 brands take 100% of clicks, so Learning Resources is a Fail.
- Flapen Score
- 38 / 100Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 4438
- Market size
- £32K/yr220K searches / yr
- 90-day growth
- -5.9%search demand this quarter
- Competition
- 43%top-5 click share · 5 brands · 81 sellers
Flapen Score
Learning Resources against its category
The dotted line is the Toys & Games average. Past it, Learning Resources is stronger. Inside it, weaker.
Market
The Learning Resources market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Learning Resources 220K times last year and spent an estimated £32K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.
- Searches, last 12 months
- 220K
- Growth, 90 days vs prior 90
- -5.9%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £32Ka year
- Peak month
- November4.0× the quietest month
- Top search term
- learning resources211K searches a year
02 · Price
A sale here is worth £14.82.
Listings sell for £14.82 on average, from £3.40 to £80.92. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £14.82 that is £0 to £1K a year per listing.
- Average price
- £14.82under the $15 to $100 sweet spot
- Price range
- £3.40–£80.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #101 within Baby & Toddler Toys. It carries 7,131 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #101in Baby & Toddler Toys
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,131per listing
- Listings tracked
- 34
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Learning Resources products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Learning Resources Numberblocks 1-10 MathLink Cubes Activity Set Ages 3+
- Price
- £19.12
- Rating
- 4.7/5
- Reviews
- 7,788
- Age
- 5y ago

Learning Resources STEM Explorers Pixel Art Challenge Ages 5+ STEM Toys for Kids Coding Basics STEAM Activities Gifts for Kids
- Price
- £16.82
- Rating
- 4.5/5
- Reviews
- 2,014
- Age
- 3y ago

Learning Resources Helping Hands Fine Motor Tool Set Ages 3+ Sensory Toy Gift for Kids Strengthens Fine Motor Skills Includes 4 Tools for Classroom & Home Learning
- Price
- £5.82
- Rating
- 4.6/5
- Reviews
- 19,074
- Age
- 12y ago

Learning Resources Spike the Fine Motor Hedgehog Ages 18+ Months Toddler Fine Motor Toy Colour Matching & Counting Peg Play
- Price
- £11.25
- Rating
- 4.6/5
- Reviews
- 50,186
- Age
- 8y ago

Learning Resources A to Z Mini Alphabet Foods Play Kitchen Pretend Play Preschool Toys EYFS Resources Ages 3 4 5+
- Price
- £18.19
- Rating
- 4.8/5
- Reviews
- 365
- Age
- 1y ago
Trending
estimated 90-day click momentum
Skillmatics Phonics Sorter Vowel Sorting & Early Reading
- Price
- £10.13
- Rating
- 4.8/5
- Reviews
- 66
- Age
- 6mo ago

Learning Resources Numberblocks 31-40 MathLink Cubes Activity Set Ages 3+
- Price
- £80.92
- Rating
- 4.2/5
- Reviews
- 147
- Age
- 12mo ago

Learning Resources Handy Scoopers 4 Pieces Ages 3+ Toddler Fine Motor Skills Toy Sensory Sand and Water Play Tool Scissor Action Practice Early Years Learning Colourful Kid Tweezers Set
- Price
- £10.93
- Rating
- 4.5/5
- Reviews
- 3,603
- Age
- 13y ago

The Happy Puzzle Company - The Genius Square & Collection - Puzzle Challenges for Friends and Family Board Game Night - Logic STEM Educational Learning Resources (The Genius Square)
- Price
- £14.62
- Rating
- 4.8/5
- Reviews
- 7,847
- Age
- 6y ago

Learning Resources UK Play Money Assortment Ages 37 Realistic Coins & Notes Supports Money Recognition & Maths Skills
- Price
- £5.88
- Rating
- 4.5/5
- Reviews
- 2,246
- Age
- 8y ago
Newest
by launch date
Skillmatics Phonics Sorter Vowel Sorting & Early Reading
- Price
- £10.13
- Rating
- 4.8/5
- Reviews
- 66
- Age
- 6mo ago

Learning Resources Lock & Key Clubhouse Ages 18 Months+ Toddler Fine Motor Skills Toy Peekaboo Counting & Colour Learning
- Price
- £20.79
- Rating
- 4.5/5
- Reviews
- 229
- Age
- 11mo ago

Learning Resources Numberblocks 31-40 MathLink Cubes Activity Set Ages 3+
- Price
- £80.92
- Rating
- 4.2/5
- Reviews
- 147
- Age
- 12mo ago

Learning Resources Ocean Emotion Seashells Social Emotional Learning Activities Sensory Calming Toys Sorting and Stacking Toys Ages 18 months+ 19 Pieces
- Price
- £17.78
- Rating
- 4.7/5
- Reviews
- 212
- Age
- 1y ago

Learning Resources A to Z Mini Alphabet Foods Play Kitchen Pretend Play Preschool Toys EYFS Resources Ages 3 4 5+
- Price
- £18.19
- Rating
- 4.8/5
- Reviews
- 365
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
81
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 86%
Open market
0%
- Learning Resources90%
- hand2mind4%
- Skillmatics4%
- The Happy Puzzle Company1%
- Educational Insights1%
- Open — no brand owns it (0%)
Demand
Learning Resources search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.0×
Reviews and returns
What reviews say buyers love and hate about Learning Resources
We read the reviews and the return reasons for every product selling here.
“Too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Learning Resources questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









