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Learning Resources

Fail

The top 5 brands take 100% of clicks, so Learning Resources is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£32K/yr220K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
43%top-5 click share · 5 brands · 81 sellers

Flapen Score

Learning Resources against its category

The dotted line is the Toys & Games average. Past it, Learning Resources is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Learning Resources market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Learning Resources 220K times last year and spent an estimated £32K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
220K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
1.0%
Market size, estimated
£32Ka year
Peak month
November4.0× the quietest month
Top search term
learning resources211K searches a year

02 · Price

A sale here is worth £14.82.

Listings sell for £14.82 on average, from £3.40 to £80.92. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £14.82 that is £0 to £1K a year per listing.

Average price
£14.82under the $15 to $100 sweet spot
Price range
£3.40–£80.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #101 within Baby & Toddler Toys. It carries 7,131 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#101in Baby & Toddler Toys
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,131per listing
Listings tracked
34

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Learning Resources products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

81

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 86%

Open market

0%

  • Learning Resources90%
  • hand2mind4%
  • Skillmatics4%
  • The Happy Puzzle Company1%
  • Educational Insights1%
  • Open — no brand owns it (0%)

Demand

Learning Resources search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Reviews and returns

What reviews say buyers love and hate about Learning Resources

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money20%−0.04

Too expensive

Bit pricey

a little over priced

Durability7%−0.06

Has broken very easily little boy was disappointed

Broken on the first day

Its broken

Fun/Entertainment Experience5%+1.99

Could Be More Engaging

a little low on the entertainment

Not really for toddlers bit boring

Advertised Vs Actual Product4%+0.10

thats on me for not reading the description thoroughly

Unecesssary to have not legal tender stamped across notes

Quality-Overall4%+0.14

I would expect much better quality control to ensure all pieces are actually included

I did have to buy some better quality scissors as the ones included were not great

Poor quality

Love

Fun/Entertainment Experience33%+1.99

Great family game

Great family fun game

Brilliant fun

Educational-Overall17%+0.95

An excellent educational game

Its a nice educational tool overall

Educational game

Quality-Overall9%+0.14

Excellent product

quality of the product is well made

Great quality and accessories

Value For Money6%−0.04

Worth it

good value for money

Good value for money

Gifting Purpose5%+0.10

Birthday gift

A good gift

Great Present

Return

0.6% Return rate 36% Fixable by listing

Size-Overall22%▆▅▄▅▅█

Small and overall disappointing specially for the price point

notes slightly smaller

Defective Material/Parts10%▁█▇█▇▄
Gifting Purpose9%▁▄▅█▅▄
Quality-Overall9%▄▃█▄▂▅

I would expect much better quality control to ensure all pieces are actually included

I did have to buy some better quality scissors as the ones included were not great

Poor quality

Functionality-Overall7%█▄▃▄▃▄

Still, as they dont work both useless anyway

Scissor is not working after few cut

FAQ

Common Learning Resources questions

Answered from the same tracked data.