Learning Resources
FailThe top 5 brands take 100% of clicks, so Learning Resources is a Fail.
- Flapen Score
- 38 / 100Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 4438
- Market size
- £32K/yr220K searches / yr
- 90-day growth
- -5.9%search demand this quarter
- Competition
- 43%top-5 click share · 5 brands · 81 sellers
Flapen Score
Learning Resources against its category
The dotted line is the Toys & Games average. Past it, Learning Resources is stronger. Inside it, weaker.
Market
The Learning Resources market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Learning Resources 220K times last year and spent an estimated £32K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.
- Searches, last 12 months
- 220K
- Growth, 90 days vs prior 90
- -5.9%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £32Ka year
- Peak month
- November4.0× the quietest month
- Top search term
- learning resources211K searches a year
02 · Price
A sale here is worth £14.82.
Listings sell for £14.82 on average, from £3.40 to £80.92. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £14.82 that is £0 to £1K a year per listing.
- Average price
- £14.82under the $15 to $100 sweet spot
- Price range
- £3.40–£80.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #101 within Baby & Toddler Toys. It carries 7,131 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #101in Baby & Toddler Toys
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,131per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Learning Resources products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Learning Resources Numberblocks 1-10 MathLink Cubes Activity Set Ages 3+
- Price
- £19.12
- Rating
- 4.7/5
- Reviews
- 7,788
- Age
- 5y ago

Learning Resources STEM Explorers Pixel Art Challenge Ages 5+ STEM Toys for Kids Coding Basics STEAM Activities Gifts for Kids
- Price
- £16.82
- Rating
- 4.5/5
- Reviews
- 2,014
- Age
- 3y ago

Learning Resources Helping Hands Fine Motor Tool Set Ages 3+ Sensory Toy Gift for Kids Strengthens Fine Motor Skills Includes 4 Tools for Classroom & Home Learning
- Price
- £5.82
- Rating
- 4.6/5
- Reviews
- 19,074
- Age
- 12y ago

Learning Resources Spike the Fine Motor Hedgehog Ages 18+ Months Toddler Fine Motor Toy Colour Matching & Counting Peg Play
- Price
- £11.25
- Rating
- 4.6/5
- Reviews
- 50,186
- Age
- 8y ago

Learning Resources A to Z Mini Alphabet Foods Play Kitchen Pretend Play Preschool Toys EYFS Resources Ages 3 4 5+
- Price
- £18.19
- Rating
- 4.8/5
- Reviews
- 365
- Age
- 1y ago
Trending
90-day click momentum
Skillmatics Phonics Sorter Vowel Sorting & Early Reading
- Price
- £10.13
- Rating
- 4.8/5
- Reviews
- 66
- Age
- 6mo ago

Learning Resources Numberblocks 31-40 MathLink Cubes Activity Set Ages 3+
- Price
- £80.92
- Rating
- 4.2/5
- Reviews
- 147
- Age
- 12mo ago

Learning Resources Handy Scoopers 4 Pieces Ages 3+ Toddler Fine Motor Skills Toy Sensory Sand and Water Play Tool Scissor Action Practice Early Years Learning Colourful Kid Tweezers Set
- Price
- £10.93
- Rating
- 4.5/5
- Reviews
- 3,603
- Age
- 13y ago

The Happy Puzzle Company - The Genius Square & Collection - Puzzle Challenges for Friends and Family Board Game Night - Logic STEM Educational Learning Resources (The Genius Square)
- Price
- £14.62
- Rating
- 4.8/5
- Reviews
- 7,847
- Age
- 6y ago

Learning Resources UK Play Money Assortment Ages 37 Realistic Coins & Notes Supports Money Recognition & Maths Skills
- Price
- £5.88
- Rating
- 4.5/5
- Reviews
- 2,246
- Age
- 8y ago
Newest
by launch date
Skillmatics Phonics Sorter Vowel Sorting & Early Reading
- Price
- £10.13
- Rating
- 4.8/5
- Reviews
- 66
- Age
- 6mo ago

Learning Resources Lock & Key Clubhouse Ages 18 Months+ Toddler Fine Motor Skills Toy Peekaboo Counting & Colour Learning
- Price
- £20.79
- Rating
- 4.5/5
- Reviews
- 229
- Age
- 11mo ago

Learning Resources Numberblocks 31-40 MathLink Cubes Activity Set Ages 3+
- Price
- £80.92
- Rating
- 4.2/5
- Reviews
- 147
- Age
- 12mo ago

Learning Resources Ocean Emotion Seashells Social Emotional Learning Activities Sensory Calming Toys Sorting and Stacking Toys Ages 18 months+ 19 Pieces
- Price
- £17.78
- Rating
- 4.7/5
- Reviews
- 212
- Age
- 1y ago

Learning Resources A to Z Mini Alphabet Foods Play Kitchen Pretend Play Preschool Toys EYFS Resources Ages 3 4 5+
- Price
- £18.19
- Rating
- 4.8/5
- Reviews
- 365
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
81
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
43%
Top 20: 86%
Open market
0%
- Learning Resources90%
- hand2mind4%
- Skillmatics4%
- The Happy Puzzle Company1%
- Educational Insights1%
- Open — no brand owns it (0%)
Demand
Learning Resources search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.0×
Reviews and returns
What reviews say buyers love and hate about Learning Resources
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too expensive
Bit pricey
a little over priced
Has broken very easily little boy was disappointed
Broken on the first day
Its broken
Could Be More Engaging
a little low on the entertainment
Not really for toddlers bit boring
thats on me for not reading the description thoroughly
Unecesssary to have not legal tender stamped across notes
I would expect much better quality control to ensure all pieces are actually included
I did have to buy some better quality scissors as the ones included were not great
Poor quality
Love
Great family game
Great family fun game
Brilliant fun
An excellent educational game
Its a nice educational tool overall
Educational game
Excellent product
quality of the product is well made
Great quality and accessories
Worth it
good value for money
Good value for money
Birthday gift
A good gift
Great Present
Return
0.6% Return rate 36% Fixable by listing
Small and overall disappointing specially for the price point
notes slightly smaller
I would expect much better quality control to ensure all pieces are actually included
I did have to buy some better quality scissors as the ones included were not great
Poor quality
Still, as they dont work both useless anyway
Scissor is not working after few cut
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Learning Resources questions
Answered from the same tracked data.









