Laser Tag
MaybeProducts sell for $46.33 on average, inside the sweet spot. But the top 5 brands take 95% of clicks, so Laser Tag is a Maybe.
- Flapen Score
- 50 / 100Top 30% of 1,773 Toys & Games niches · +6 vs the category median of 4450
- Market size
- £273K/yr234K searches / yr
- 90-day growth
- -5.5%search demand this quarter
- Competition
- 56%top-5 click share · 8 brands · 14 sellers
Flapen Score
Laser Tag against its category
The dotted line is the Toys & Games average. Past it, Laser Tag is stronger. Inside it, weaker.
Market
The Laser Tag market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Laser Tag 234K times last year and spent an estimated £273K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £273K a year.
- Searches, last 12 months
- 234K
- Growth, 90 days vs prior 90
- -5.5%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £273Ka year
- Peak month
- December7.2× the quietest month
- Top search term
- laser tag82K searches a year
02 · Price
A sale here is worth £46.33.
Listings sell for £46.33 on average, from £21.78 to £125.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £46.33 that is £12K to £23K a year per listing.
- Average price
- £46.33inside the $15 to $100 sweet spot
- Price range
- £21.78–£125.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £12K–£23K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #64 within Dress-Up Accessories. It carries 394 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 91%
- Out of stock, average day
- 9.8%
- Average rank
- #64in Dress-Up Accessories
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 394per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Laser Tag products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Strike Laser Tag Rechargeable Guns Set - Infrared 4 Multi-Player Pack
- Price
- £40.93
- Rating
- 4.7/5
- Reviews
- 1,201
- Age
- 8y ago

Laser Tag Guns Set of 2 Laser Tag with Digital LED Score Display Vests
- Price
- £27.95
- Rating
- 4.4/5
- Reviews
- 229
- Age
- 2y ago

Strike Laser Tag Rechargeable Guns Set - Infrared 2 Multi-Player Pack
- Price
- £22.32
- Rating
- 4.6/5
- Reviews
- 661
- Age
- 8y ago

VATOS Rechargeable Laser Tag 360Sensors Set of 4 Players 2.4GHz Infrared Real-time Data Display Laser Tag for Kids Fun Family Group Activity Game Toy Guns for Kids Teenage Gifts Age 6+
- Price
- £67.09
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 8mo ago

VATOS Rechargeable Laser Tag Game for Kids - Laser Guns 4 Player Pack with Receivers 2.4 GHz Data SYNC Display Infrared Lazer Blaster Group Activity Fun Toy for Boy Girl Aged 6-12+ Teen Adults
- Price
- £71.56
- Rating
- 4.5/5
- Reviews
- 351
- Age
- 3y ago
Trending
90-day click momentum
VATOS Rechargeable Laser Tag Set of 2 Infrared Laser Tag Gun with LED Screen Sound & Vibration 40m Range Indoor Outdoor Shooting Game Toys for Boys Girls Great Birthday Gift for Kids Teenage 6+
- Price
- £21.96
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 5mo ago

VATOS Rechargeable Laser Tag Set of 4 Infrared Laser Tag Gun with LED Screen Sound & Vibration 40m Range Indoor Outdoor Shooting Game Toys for Boys Girls Great Birthday Gift for Kids Teenages 6+
- Price
- £40.13
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 1mo ago

Laser Tag Gun Set Infrared Toy Gun for 6 7 8 9 10 11+ Year Old Boys Girls
- Price
- £23.47
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

Rechargeable Laser Tag Guns Toys Set of 2 with Upgraded LED Digital Multi-Functional Vests Birthday Gifts for Kids Boys Girls 8 9 10 11 12+ Years Old Teens Adults Christmas Indoor&Outdoor Activities
- Price
- £28.58
- Rating
- 3.7/5
- Reviews
- 8
- Age
- 1y ago

VATOS Rechargeable Laser Tag Set of 2 player - 2.4GHz Data Fully SYNC 2 Gun & 2 Vest Sensors - Cool Birthday Toys & Ideas Laser Tag Gun for Kids Teen Adults for Outdoor Family Activities
- Price
- £31.34
- Rating
- 4.5/5
- Reviews
- 242
- Age
- 1y ago
Newest
by launch date
VATOS Rechargeable Laser Tag Set of 4 Infrared Laser Tag Gun with LED Screen Sound & Vibration 40m Range Indoor Outdoor Shooting Game Toys for Boys Girls Great Birthday Gift for Kids Teenages 6+
- Price
- £40.13
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 1mo ago

Laser Tag Gun Set Infrared Toy Gun for 6 7 8 9 10 11+ Year Old Boys Girls
- Price
- £23.47
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

VATOS Rechargeable Laser Tag Set of 2 Infrared Laser Tag Gun with LED Screen Sound & Vibration 40m Range Indoor Outdoor Shooting Game Toys for Boys Girls Great Birthday Gift for Kids Teenage 6+
- Price
- £21.96
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 5mo ago

VATOS Rechargeable Laser Tag 360Sensors Set of 4 Players 2.4GHz Infrared Real-time Data Display Laser Tag for Kids Fun Family Group Activity Game Toy Guns for Kids Teenage Gifts Age 6+
- Price
- £67.09
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 8mo ago

Rechargeable Laser Tag Guns Toys Set of 2 with Upgraded LED Digital Multi-Functional Vests Birthday Gifts for Kids Boys Girls 8 9 10 11 12+ Years Old Teens Adults Christmas Indoor&Outdoor Activities
- Price
- £28.58
- Rating
- 3.7/5
- Reviews
- 8
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
14
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
3%
- VATOS35%
- Strike Laser Tag35%
- Tesok13%
- Kukiwhy8%
- Sharper Image4%
- Agrifilm2%
- Open — no brand owns it (2 brands, 3%)
Demand
Laser Tag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.2×
Search terms
Top Laser Tag search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- laser tag82K/yr
- laser tag game for kids50K/yr
- lazer tag19K/yr
- laser guns for kids13K/yr
- laser gun11K/yr
- laser tag guns11K/yr
- lazer tag gun set 410K/yr
- laser guns6K/yr
- laser tag game9K/yr
- laser tag set5K/yr
Reviews and returns
What reviews say buyers love and hate about Laser Tag
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
durability is a significant issue
Broke after first time of playing
repeatedly died during use
the AAA dont seem to last very long
battery life is limited to the batteries you use
The only slight drawback is that instead of being rechargeable
one gun faulty
Can only shoot at the front of the gun
Had to return because the amount of batteries needed was eye watering
Batteries not included
shouting far too loudly
The volume level is permanently set quite loud
They are fairly noisy
Love
Fun set
Good fun
Lots of fun for kids and adults
Easy to use
easy for children to operate
They are easy to hold
The guns are easy to set up, responsive, and surprisingly accurate
The range is impressive
These toy guns are awesome
Great price
Fantastic value
Worth every penny
The product is well made
The build quality feels solid
Excellent Product
Return
1.4% Return rate 5% Fixable by listing
despite being fully charged
one of the chest units wouldnt hold its charge
I would have preferred a rechargeable option
one gun faulty
Can only shoot at the front of the gun
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Laser Tag questions
Answered from the same tracked data.









