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Large Piece Jigsaws for Elderly

Fail

Demand is soft, at -36.5% this quarter, so Large Piece Jigsaws for Elderly is a Fail.

Flapen Score
46
46 / 100
Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 44
Market size
£47K/yr66K searches / yr
90-day growth
-36.5%search demand this quarter
Competition
33%top-5 click share · 12 brands · 57 sellers

Flapen Score

Large Piece Jigsaws for Elderly against its category

The dotted line is the Toys & Games average. Past it, Large Piece Jigsaws for Elderly is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Piece Jigsaws for Elderly market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Large Piece Jigsaws for Elderly 66K times last year and spent an estimated £47K. The top 5 brands take 89% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-36.5%
Conversion, latest week
5.3%
Market size, estimated
£47Ka year
Top search term
250 piece jigsaw puzzles for adults17K searches a year

02 · Price

A sale here is worth £13.20.

Listings sell for £13.20 on average, from £4.75 to £23.83. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.20 that is £0 to £1K a year per listing.

Average price
£13.20under the $15 to $100 sweet spot
Price range
£4.75–£23.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #521 within Jigsaws & Puzzles. It carries 397 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
90%
Out of stock, average day
8.2%
Average rank
#521in Jigsaws & Puzzles
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
397per listing
Listings tracked
52

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Large Piece Jigsaws for Elderly products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£931£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 rising

Sellers

57

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

33%

Top 20: 74%

Open market

5%

  • Qingdewan29%
  • Gibsons28%
  • The House of Puzzles15%
  • Relish9%
  • Ravensburger8%
  • Quokka6%
  • Open — no brand owns it (6 brands, 5%)

Demand

Large Piece Jigsaws for Elderly search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26FebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 1.9× · 6 of 12 months tracked

Search terms

Top Large Piece Jigsaws for Elderly search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 250 piece jigsaw puzzles for adults17K/yr
  • large piece jigsaws for elderly14K/yr
  • dementia puzzles for elderly5K/yr
  • 250 piece jigsaw puzzles7K/yr
  • dementia jigsaws for adults6K/yr
  • extra large piece jigsaw puzzles4K/yr
  • dementia puzzles4K/yr
  • large piece jigsaw puzzles4K/yr
  • dementia puzzles for adults5K/yr

Reviews and returns

What reviews say buyers love and hate about Large Piece Jigsaws for Elderly

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.14

couldnt understand why it didnt fit

they certainly did seem to be a little bit larger

Not large pieces

Print Quality6%−0.03

Very dissatisfied the jigsaw pieces didn't have the picture printed on them

Advertised Vs Actual Product6%−0.03

Not as advertised

Hard Feel6%−0.03

Too hard

Quality-Overall6%+0.98

one piece was missing - thats why Ive not rated it highly

Love

Quality-Overall23%+0.98

Good quality

Good quality puzzle

The pieces are premium quality

Correct Contents13%+0.59

They are just right, size and number of pieces

well made love the big pieces easy to pick up

large pieces

Fun/Entertainment Experience12%+0.46

Enjoyed this puzzle

the puzzle is an enjoyable experience

Lovely puzzles

Size-Overall11%−0.14

the pieces are a good size

Good size - not too large

Good sized pieces

Value For Money10%+0.74

Worth the money

Great value

Reasonably priced

Return

0.9% Return rate 79% Fixable by listing

Size-Overall71%▇█▆█▇▅

couldnt understand why it didnt fit

they certainly did seem to be a little bit larger

Not large pieces

Advertised Vs Actual Product9%▁▅▄▃▇█

Not as advertised

Defective Material/Parts8%█▁▅▁▃▇
Quality-Overall4%▁▆█▁▁▁

one piece was missing - thats why Ive not rated it highly

Gifting Purpose3%▁▁▆▁▁█

FAQ

Common Large Piece Jigsaws for Elderly questions

Answered from the same tracked data.