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Lara Croft Costume

Fail

The top 5 products take 84% of clicks, so Lara Croft Costume is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£57K/yr336K searches / yr
90-day growth
+2.6%search demand this quarter
Competition
84%top-5 click share · 8 brands · 40 sellers

Flapen Score

Lara Croft Costume against its category

The dotted line is the Toys & Games average. Past it, Lara Croft Costume is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lara Croft Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lara Croft Costume 336K times last year and spent an estimated £57K. The top 5 brands take 90% of clicks. Demand peaks in Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
336K
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
1.4%
Market size, estimated
£57Ka year
Peak month
October22.4× the quietest month
Top search term
lara croft costume170K searches a year

02 · Price

A sale here is worth £11.87.

Listings sell for £11.87 on average, from £3.54 to £24.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.87 that is £3K to £6K a year per listing.

Average price
£11.87under the $15 to $100 sweet spot
Price range
£3.54–£24.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 28.2% of listings are out of stock. The average listing ranks #1,283 within Dress-Up Accessories. It carries 487 reviews at 3.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
60%
Out of stock, average day
28.2%
Average rank
#1,283in Dress-Up Accessories
Average rating
3.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
487per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Lara Croft Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

40

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

5%

  • Smiffys50%
  • FIESTAS GUIRCA16%
  • Morph12%
  • I LOVE FANCY DRESS7%
  • Mega_Jumble5%
  • Struts4%
  • Open — no brand owns it (2 brands, 5%)

Demand

Lara Croft Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 22.4×

Search terms

Top Lara Croft Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lara croft costume170K/yr
  • lara croft56K/yr
  • lara croft accessories65K/yr
  • tomb raider costume16K/yr
  • lara croft costume accessories13K/yr
  • lara croft outfit6K/yr
  • lara croft holster4K/yr
  • lara croft belt7K/yr

Reviews and returns

What reviews say buyers love and hate about Lara Croft Costume

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Fun/Entertainment Experience”
50%of negative reviews mention “Quality-Overall”
2.0%of orders come back
“Cheapish price, cheaper quality”
A buyer, on “Quality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Lara Croft Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data