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Lara Croft Costume

Fail

The top 5 products take 84% of clicks, so Lara Croft Costume is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£57K/yr336K searches / yr
90-day growth
+2.6%search demand this quarter
Competition
84%top-5 click share · 8 brands · 40 sellers

Flapen Score

Lara Croft Costume against its category

The dotted line is the Toys & Games average. Past it, Lara Croft Costume is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lara Croft Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lara Croft Costume 336K times last year and spent an estimated £57K. The top 5 brands take 90% of clicks. Demand peaks in Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
336K
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
1.4%
Market size, estimated
£57Ka year
Peak month
October22.4× the quietest month
Top search term
lara croft costume170K searches a year

02 · Price

A sale here is worth £11.87.

Listings sell for £11.87 on average, from £3.54 to £24.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.87 that is £3K to £6K a year per listing.

Average price
£11.87under the $15 to $100 sweet spot
Price range
£3.54–£24.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 28.2% of listings are out of stock. The average listing ranks #1,283 within Dress-Up Accessories. It carries 487 reviews at 3.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
60%
Out of stock, average day
28.2%
Average rank
#1,283in Dress-Up Accessories
Average rating
3.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
487per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Lara Croft Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

40

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

5%

  • Smiffys50%
  • FIESTAS GUIRCA16%
  • Morph12%
  • I LOVE FANCY DRESS7%
  • Mega_Jumble5%
  • Struts4%
  • Open — no brand owns it (2 brands, 5%)

Demand

Lara Croft Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 22.4×

Search terms

Top Lara Croft Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lara croft costume170K/yr
  • lara croft56K/yr
  • lara croft accessories65K/yr
  • tomb raider costume16K/yr
  • lara croft costume accessories13K/yr
  • lara croft outfit6K/yr
  • lara croft holster4K/yr
  • lara croft belt7K/yr

Reviews and returns

What reviews say buyers love and hate about Lara Croft Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.71

Cheapish price, cheaper quality

Poor quality

Rubbish

Durability25%−0.37

They broke just before going to comic con

I can't see this lasting more than one use

Unfortunately, it didnt feel durable enough to wear more than once

Material Quality6%−0.08

When it arrived, the material felt very cheap and flimsy, and the overall look was quite tacky

Size-Overall6%+1.26

The fit wasnt great

Thin6%−0.08

The belt is very thin and flimsy

Love

Fun/Entertainment Experience20%+1.62

Fun item

Advertised Vs Actual Product20%+1.62

As advertised

Size-Overall20%+1.26

Good size

Value For Money15%+0.39

It's fine, I suppose, for the price,

reasonable price

Quality-Overall10%−0.71

great product

Return

2.0% Return rate 43% Fixable by listing

Quality-Overall41%▁█▃▄▃▅

Cheapish price, cheaper quality

Poor quality

Rubbish

Size-Overall39%█▁▆▁▅▃

The fit wasnt great

Durability5%▁▁▁█▁▁

They broke just before going to comic con

I can't see this lasting more than one use

Unfortunately, it didnt feel durable enough to wear more than once

Strength4%▁▁▁█▁▁
Color4%▁▁▁▁▁█

FAQ

Common Lara Croft Costume questions

Answered from the same tracked data.