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Lamborghini

Maybe

Products sell for $25.19 on average, inside the sweet spot. But shoppers spend an estimated $117K a year here, so Lamborghini is a Maybe.

Flapen Score
53
53 / 100
Top 21% of 1,773 Toys & Games niches · +9 vs the category median of 44
Market size
£117K/yr183K searches / yr
90-day growth
+3.9%search demand this quarter
Competition
44%top-5 click share · 16 brands · 129 sellers

Flapen Score

Lamborghini against its category

The dotted line is the Toys & Games average. Past it, Lamborghini is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lamborghini market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lamborghini 183K times last year and spent an estimated £117K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
2.5%
Market size, estimated
£117Ka year
Peak month
December3.2× the quietest month
Top search term
lamborghini toy car79K searches a year

02 · Price

A sale here is worth £25.19.

Listings sell for £25.19 on average, from £4.61 to £138.34. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £25.19 that is £3K to £6K a year per listing.

Average price
£25.19inside the $15 to $100 sweet spot
Price range
£4.61–£138.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #170 within Hobbies. It carries 929 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
94%
Out of stock, average day
3.3%
Average rank
#170in Hobbies
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
929per listing
Listings tracked
32

04 · Newcomers

4 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
32 months

Products

Top Lamborghini products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

129

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 87%

Open market

21%

  • CMJ RC Cars26%
  • TGRCM-CZ14%
  • AEROQUEST12%
  • CMJ10%
  • AYIQUTY9%
  • RMZ City8%

Demand

Lamborghini search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Lamborghini search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lamborghini toy car79K/yr
  • lamborghini55K/yr
  • lamborghini remote control car23K/yr
  • remote control lamborghini12K/yr
  • lamborghini car5K/yr
  • toy lamborghini7K/yr
  • toy lamborghini cars for kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Lamborghini

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Fun/Entertainment Experience”
16%of negative reviews mention “Durability”
1.6%of orders come back
“Stopped working after a couple of weeks”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lamborghini questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data