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Lamborghini

Maybe

Products sell for $25.19 on average, inside the sweet spot. But shoppers spend only $117K a year here, so Lamborghini is a Maybe.

Flapen Score
53
53 / 100
Top 21% of 1,773 Toys & Games niches · +9 vs the category median of 44
Market size
£117K/yr183K searches / yr
90-day growth
+3.9%search demand this quarter
Competition
44%top-5 click share · 16 brands · 129 sellers

Flapen Score

Lamborghini against its category

The dotted line is the Toys & Games average. Past it, Lamborghini is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lamborghini market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lamborghini 183K times last year and spent an estimated £117K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
2.5%
Market size, estimated
£117Ka year
Peak month
December3.2× the quietest month
Top search term
lamborghini toy car79K searches a year

02 · Price

A sale here is worth £25.19.

Listings sell for £25.19 on average, from £4.61 to £138.34. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £25.19 that is £3K to £6K a year per listing.

Average price
£25.19inside the $15 to $100 sweet spot
Price range
£4.61–£138.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #170 within Hobbies. It carries 929 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
94%
Out of stock, average day
3.3%
Average rank
#170in Hobbies
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
929per listing
Listings tracked
32

04 · Newcomers

Amazon counts 4 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
32 months

Products

Top Lamborghini products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

129

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

21%

  • CMJ RC Cars26%
  • TGRCM-CZ14%
  • AEROQUEST12%
  • CMJ10%
  • AYIQUTY9%
  • RMZ City8%

Demand

Lamborghini search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Lamborghini search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lamborghini toy car79K/yr
  • lamborghini55K/yr
  • lamborghini remote control car23K/yr
  • remote control lamborghini12K/yr
  • lamborghini car5K/yr
  • toy lamborghini7K/yr
  • toy lamborghini cars for kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Lamborghini

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.15

Stopped working after a couple of weeks

kept falling apart within 1 hr now does not work was a gift for a 3 year old so not good

Won't last any time at all

Size-Overall12%−0.07

Size is small

Likely too small for e. g. Cyberpunk Red games

.the pictures are very deceiving I expected it to be alot bigger than it was

Quality-Overall11%+0.44

The quality of the car is not good - broke down straight away

Very cheap, flimsy and not worth the money

Very poor quality

Battery Life10%−0.09

I have to remove batteries to turn it off otherwise it will drain the batteries

not retaining the batteries

wish the battery life was longer

Remote Control6%−0.06

Remote control does not connect do not buy

Remote control does not work

Love

Fun/Entertainment Experience15%+1.19

Great Fun

Fun to build

Great little toy

Quality-Overall15%+0.44

Good quality and easy to use straight away

great product

The build quality feels solid

Gifting Purpose13%+0.76

It was a gift

Good gift

Birthday present

Ease Of Use6%+0.43

easy to use

still easy to handle

easy to control

Value For Money5%

Great value

feels worth the £29.99

it is good value

Return

1.6% Return rate 26% Fixable by listing

Functionality-Overall24%▅▆██▇▆

You cant even turn

it doesnt work

Works a bit better on tarmac but does go slower than on laminate type floor

Size-Overall22%▅▃▅▄▅█

Size is small

Likely too small for e. g. Cyberpunk Red games

.the pictures are very deceiving I expected it to be alot bigger than it was

Defective Material/Parts8%▅▆▃▃█▅
Quality-Overall6%██▃▇▃▃

The quality of the car is not good - broke down straight away

Very cheap, flimsy and not worth the money

Very poor quality

Battery Inclusion6%█▇▃▂▃▅

FAQ

Common Lamborghini questions

Answered from the same tracked data.