Is lamborghini profitable to sell on Amazon United Kingdom?

The niche generates £117K/yr across 32 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Worth a look (53/100).

How competitive is the lamborghini niche?

16 brands and 129 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in lamborghini?

Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 1.6%.

When does demand for lamborghini peak?

Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the lamborghini niche?

Listings span £4.61–£138.34; the average listing price is £25.19 (sweet spot $15–$100). The average incumbent carries 929 reviews — the moat a new listing must climb.

lamborghini

Worth a look

Shows a sweet-spot price point ($25.19 avg), but a small market ($117K/yr) keeps it on the watch list.

Avg price

Incredible£25.19

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Review moat

Good928.59

avg incumbent reviews — the moat a new listing must climb

Price range

Good£4.61–£138.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Growth

Okay+3.9%

90-day search growth — must beat 0% to launch

Market size

Okay£117K

£117K/yr · 183K searches

According to Flapen's Amazon United Kingdom niche tracking, lamborghini is a £117K/yr Amazon United Kingdom market (183K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

lamborghini market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £126K–£151K; units × avg price
Conversion rate: 2.5%
Avg BSR: #170
Page quality: 0%
Prime: 94%
Sponsored: 78%
Out of stock: 3.3%
Avg brand age: 32 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

129

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

21%

CMJ RC Cars26%
TGRCM-CZ14%
AEROQUEST12%
CMJ10%
AYIQUTY9%
RMZ City8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top lamborghini search terms

lamborghini toy car79K/yr -0.7%3.1% conv.
lamborghini55K/yr +13.0%0.5% conv.
lamborghini remote control car23K/yr +2.5%3.5% conv.
remote control lamborghini12K/yr +16.5%5.1% conv.
lamborghini car5K/yr +3.9%1.2% conv.
toy lamborghini7K/yr -24.7%3.7% conv.
toy lamborghini cars for kids3K/yr -30.1%2.7% conv.

All search terms

Top lamborghini products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CMJ RC Cars Lamborghini Aventador LP700-4 Officially Licensed Remote Control RC Car 1:24 Scale Working Lights 2.4Ghz (Orange)

CMJ RC Cars£9.664.3★5,273 rev

Lamborghini Huracan STO 1:43 Scale Die-Cast Model Car - Blue | Detailed Collectors Edition Diecast | Official Licensed Product

CMJ£6.704.4★36 rev

AEROQUEST 1:24 Lamborghini Remote Control Car 2.4GHz Officially Licensed Lamborghini Model RC Toy Car for Boys Girls Birthday Gift

AEROQUEST£18.654.3★606 rev

1:24 Scale Officially Licensed RC Lamborghini Sián FKP 37 Blue Lambo Sport Racing Hobby Toy Car Model Vehicle for Boys Girls and Adults Gift

CMJ RC Cars£15.024.3★2,005 rev

LUXOS RC Lamborghini Remote Control Car 1:18 Scale Officially Licensed Lambo Huracan STO Model Toy Car 10mph High Speed 4WD RC Drift Car with LED Light Birthday Gift for Kids and Adults (Grey)

LUXOS RC£34.714.4★143 rev

Newest

by launch date

AYIQUTY Lamborghini RC Drift Car 1:24 Mini 4WD Remote Control Drift Cars 123 (Green)

AYIQUTY£24.4953 rev

5mo ago

Hot Wheels Premium Fast & Furious Lamborghini Aventador Coupe Car

Hot Wheels£7.64814 rev

5mo ago

Hot Wheels 16 Lamborghini Centenario Roadster [Yellow] Exoticars 1/10 2/250 1:64 Scale Diecast Toy Vehicle

Hot Wheels£10.6647 rev

8mo ago

Lamborghini Huracan STO 1:43 Scale Die-Cast Model Car - Blue | Detailed Collectors Edition Diecast | Official Licensed Product

CMJ£6.7036 rev

10mo ago

Lamborghini Remote Control Cars for Boys Age 6+ 1:24 RC Drift Car 25KM/H

AYIQUTY£24.0353 rev

10mo ago

What buyers say about lamborghini

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience15%

“Great Fun”

Quality-Overall15%

“Good quality and easy to use straight away”

Gifting Purpose13%

“It was a gift”

Ease Of Use6%

“easy to use”

Value For Money5%

“Great value”

Assembly/Installation5%

“Easy to assemble”

Design-Overall5%

“has some nice features”

Durability4%

“its still solid”

Advertised Vs Actual Product4%

“Same as described”

Size-Overall3%

“Great size”

What buyers complain about

Durability16%

“Stopped working after a couple of weeks”

Size-Overall12%

“Size is small”

Quality-Overall11%

“The quality of the car is not good - broke down straight away”

Battery Life10%

“I have to remove batteries to turn it off otherwise it will drain the batteries”

Remote Control6%

“Remote control does not connect do not buy”

Functionality-Overall5%

“You cant even turn”

Value For Money4%

“Expected more for the price”

Strength4%

“flimsy”

Wheel Quality3%

“Wheel axels bent”

Advertised Vs Actual Product2%

“.the pictures are very deceiving I expected it to be alot bigger than it was”

Top return reasons

Functionality-Overall24%

Size-Overall22%

Defective Material/Parts8%

Quality-Overall6%

Battery Inclusion6%

Gifting Purpose6%

Wheel Quality4%

Degree Of Motion3%

Remote Control3%

Durability2%

Common questions

Is lamborghini profitable to sell on Amazon United Kingdom?: The niche generates £117K/yr across 32 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the lamborghini niche?: 16 brands and 129 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in lamborghini?: Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 1.6%.
When does demand for lamborghini peak?: Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the lamborghini niche?: Listings span £4.61–£138.34; the average listing price is £25.19 (sweet spot $15–$100). The average incumbent carries 929 reviews — the moat a new listing must climb.