Lamaze Toys for Babies

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months

148K

Growth, 90 days vs prior 90

+5.1%

Conversion, latest week

4.0%

Market size, estimated

£66Ka year

Peak month

December2.5× the quietest month

Top search term

lamaze toys for babies84K searches a year

Listings sell for £11.10 on average, from £6.10 to £17.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.10 that is £1K to £3K a year per listing.

Average price

£11.10under the $15 to $100 sweet spot

Price range

£6.10–£17.54

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #100 within Baby & Toddler Toys. It carries 7,304 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#100in Baby & Toddler Toys

Average rating

4.73 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,304per listing

Listings tracked

24

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months