Lafufu
FailDemand is soft, at -51.0% this quarter, so Lafufu is a Fail.
- Flapen Score
- 33 / 100Ranks 1,488 of 1,773 Toys & Games niches · −11 vs the category median of 4433
- Market size
- £35K/yr100K searches / yr
- 90-day growth
- -51.0%search demand this quarter
- Competition
- 73%top-5 click share · 5 brands · 11 sellers
Flapen Score
Lafufu against its category
The dotted line is the Toys & Games average. Past it, Lafufu is stronger. Inside it, weaker.
Market
The Lafufu market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lafufu 100K times last year and spent an estimated £35K. All 5 brands take every click. Demand peaks in Jul–Aug–Sep–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -51.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- -51.0%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £35Ka year
- Peak month
- August28.2× the quietest month
- Top search term
- lafufu77K searches a year
02 · Price
A sale here is worth £26.47.
Listings sell for £26.47 on average, from £2.60 to £154.63. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £26.47 that is £0 to £3K a year per listing.
- Average price
- £26.47inside the $15 to $100 sweet spot
- Price range
- £2.60–£154.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #292 within Dolls & Accessories. It carries 190 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 18.6%
- Average rank
- #292in Dolls & Accessories
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 190per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 21 months
Products
Top Lafufu products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CRAZE NUNOS Lil Monsters Plush Toy Kawaii Plushies in Milkshake Pack Soft Toy Keyring with Outfit & Sunglasses Collectible Plushes & Keychains Cute 7 Colour Variations
- Price
- £12.40
- Rating
- 4.6/5
- Reviews
- 198
- Age
- 11mo ago

POP MART THE MONSTER PIN FOR LOVE Series Plush Pendant (N-Z) Popmart Mini Labubu Rabubu 4.0 Keychain Online Plush Toy Body Gift
- Price
- £15.46
- Rating
- 4.6/5
- Reviews
- 219
- Age
- 10mo ago

3 Pcs Blue Doll Clothes for 17cm Dolls Doll Outfit Accessories Sets Include 1 Bodysuits 1 Hats 1 Pendants Girl for Best Gifts No Doll
- Price
- £5.85
- Rating
- 4.3/5
- Reviews
- 205
- Age
- 1y ago

POP MART The Monsters Pin for Love Series-Vinyl Plush Blind Box (N-Z) Labubu Collectible Toys Holiday Birthday Gifts for Girls and Boys Single Box
- Price
- £37.26
- Rating
- 4.5/5
- Reviews
- 973
- Age
- 10mo ago

3 Pcs Doll Clothes for 17cm Plush Dolls Light Pink Set Include 1 Halter Dress 1 Bow Hair Clip 1 Handbag for Dolls Premium Outfit Birthday Holiday Present for Girls KidsNo Doll
- Price
- £3.23
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 1y ago
Trending
90-day click momentum
POP MART THE MONSTER PIN FOR LOVE Series Plush Pendant (N-Z) Popmart Mini Labubu Rabubu 4.0 Keychain Online Plush Toy Body Gift
- Price
- £15.46
- Rating
- 4.6/5
- Reviews
- 219
- Age
- 10mo ago

POP MART SKULLPANDA Limpressionnisme Series Plush Pendant 9PC
- Price
- £154.63
- Rating
- 4.2/5
- Reviews
- 103
- Age
- 1y ago

POP MART The Monsters Pin for Love Series-Vinyl Plush Blind Box (N-Z) Labubu Collectible Toys Holiday Birthday Gifts for Girls and Boys Single Box
- Price
- £37.26
- Rating
- 4.5/5
- Reviews
- 973
- Age
- 10mo ago

4 Pcs Doll Clothes for 17cm Dolls Blue Doll Outfit Accessories Include 1 Clothing 1 Hat 1 Shoes 1 Pendants No Doll
- Price
- £4.89
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 1y ago

CRAZE NUNOS Lil Monsters Plush Toy Kawaii Plushies in Milkshake Pack Soft Toy Keyring with Outfit & Sunglasses Collectible Plushes & Keychains Cute 7 Colour Variations
- Price
- £12.40
- Rating
- 4.6/5
- Reviews
- 198
- Age
- 11mo ago
Newest
by launch date
POP MART The Monsters Pin for Love Series-Vinyl Plush Blind Box (N-Z) Labubu Collectible Toys Holiday Birthday Gifts for Girls and Boys Single Box
- Price
- £37.26
- Rating
- 4.5/5
- Reviews
- 973
- Age
- 10mo ago

POP MART THE MONSTER PIN FOR LOVE Series Plush Pendant (N-Z) Popmart Mini Labubu Rabubu 4.0 Keychain Online Plush Toy Body Gift
- Price
- £15.46
- Rating
- 4.6/5
- Reviews
- 219
- Age
- 10mo ago

CRAZE NUNOS Lil Monsters Plush Toy Kawaii Plushies in Milkshake Pack Soft Toy Keyring with Outfit & Sunglasses Collectible Plushes & Keychains Cute 7 Colour Variations
- Price
- £12.40
- Rating
- 4.6/5
- Reviews
- 198
- Age
- 11mo ago

POP MART SKULLPANDA Limpressionnisme Series Plush Pendant 9PC
- Price
- £154.63
- Rating
- 4.2/5
- Reviews
- 103
- Age
- 1y ago

4 Pcs Doll Clothes for 17cm Dolls Blue Doll Outfit Accessories Include 1 Clothing 1 Hat 1 Shoes 1 Pendants No Doll
- Price
- £4.89
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- POP MART33%
- Carreuty30%
- CRAZE26%
- AOYOTO6%
- dollbie5%
- Open — no brand owns it (0%)
Demand
Lafufu search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Dec · busiest ÷ quietest = 28.2×
Reviews and returns
What reviews say buyers love and hate about Lafufu
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small
Love
Overall, this is a charming, high-quality mini plush toy that offers great value for money
Amazing quality
Good quality and great value for money
Its the perfect size for children to carry around
its super cute, good size & good quality
True to size
Good value for the money
Good value
fantastic value for money
as described
looks exactly like the pictures
Just what my granddaughter wanted
Its super soft and skin friendly, with a plush texture that feels incredibly comfortable to touch
soft
The plush is very soft, well-made, and the stitching feels durable
Return
0.6% Return rate 55% Fixable by listing
Very small
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lafufu questions
Answered from the same tracked data.









