Lafufu

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -51.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months

100K

Growth, 90 days vs prior 90

-51.0%

Conversion, latest week

1.3%

Market size, estimated

£35Ka year

Peak month

August28.2× the quietest month

Top search term

lafufu77K searches a year

Listings sell for £26.47 on average, from £2.60 to £154.63. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £26.47 that is £0 to £3K a year per listing.

Average price

£26.47inside the $15 to $100 sweet spot

Price range

£2.60–£154.63

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

£0–£3K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #292 within Dolls & Accessories. It carries 190 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

18.6%

Average rank

#292in Dolls & Accessories

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

190per listing

Listings tracked

10

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

21 months