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Lafufu

Fail

Demand is soft, at -51.0% this quarter, so Lafufu is a Fail.

Flapen Score
33
33 / 100
Ranks 1,488 of 1,773 Toys & Games niches · −11 vs the category median of 44
Market size
£35K/yr100K searches / yr
90-day growth
-51.0%search demand this quarter
Competition
73%top-5 click share · 5 brands · 11 sellers

Flapen Score

Lafufu against its category

The dotted line is the Toys & Games average. Past it, Lafufu is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lafufu market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lafufu 100K times last year and spent an estimated £35K. All 5 brands take every click. Demand peaks in Jul–Aug–Sep–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -51.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-51.0%
Conversion, latest week
1.3%
Market size, estimated
£35Ka year
Peak month
August28.2× the quietest month
Top search term
lafufu77K searches a year

02 · Price

A sale here is worth £26.47.

Listings sell for £26.47 on average, from £2.60 to £154.63. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £26.47 that is £0 to £3K a year per listing.

Average price
£26.47inside the $15 to $100 sweet spot
Price range
£2.60–£154.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #292 within Dolls & Accessories. It carries 190 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
18.6%
Average rank
#292in Dolls & Accessories
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
190per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
21 months

Products

Top Lafufu products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£14K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • POP MART33%
  • Carreuty30%
  • CRAZE26%
  • AOYOTO6%
  • dollbie5%
  • Open — no brand owns it (0%)

Demand

Lafufu search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '25AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul, Aug, Sep, Dec · busiest ÷ quietest = 28.2×

Reviews and returns

What reviews say buyers love and hate about Lafufu

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall100%

Very small

Love

Quality-Overall24%

Overall, this is a charming, high-quality mini plush toy that offers great value for money

Amazing quality

Good quality and great value for money

Size-Overall21%

Its the perfect size for children to carry around

its super cute, good size & good quality

True to size

Value For Money17%

Good value for the money

Good value

fantastic value for money

Advertised Vs Actual Product15%

as described

looks exactly like the pictures

Just what my granddaughter wanted

Soft Feel6%

Its super soft and skin friendly, with a plush texture that feels incredibly comfortable to touch

soft

The plush is very soft, well-made, and the stitching feels durable

Return

0.6% Return rate 55% Fixable by listing

Size-Overall38%▁▅▅▅▅█

Very small

Quality-Overall18%▁█▂▃▁▁
Value For Money9%▁▁██▁█
Advertised Vs Actual Product8%▁▄▁█▁█
Defective Material/Parts8%▁▁▃▁█▁

FAQ

Common Lafufu questions

Answered from the same tracked data.