Skip to content

Ladybug Wings

Fail

Demand is soft, at -51.5% this quarter, so Ladybug Wings is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£17K/yr71K searches / yr
90-day growth
-51.5%search demand this quarter
Competition
53%top-5 click share · 23 brands · 36 sellers

Flapen Score

Ladybug Wings against its category

The dotted line is the Toys & Games average. Past it, Ladybug Wings is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ladybug Wings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ladybug Wings 71K times last year and spent an estimated £17K. The top 5 brands take 53% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -51.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-51.5%
Conversion, latest week
3.0%
Market size, estimated
£17Ka year
Top search term
ladybird wings19K searches a year

02 · Price

A sale here is worth £8.27.

Listings sell for £8.27 on average, from £4.70 to £13.90. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £8.27 that is £0 to £827 a year per listing.

Average price
£8.27under the $15 to $100 sweet spot
Price range
£4.70–£13.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£827
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #1,616 within Dress-Up Accessories. It carries 57 reviews at 3.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
58%
Out of stock, average day
17.8%
Average rank
#1,616in Dress-Up Accessories
Average rating
3.78 starsAmazon United Kingdom average 4.36 stars
Average reviews
57per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Ladybug Wings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£700£1K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

23 rising

Sellers

36

Top-5 brand share

53%

Top 20: 97%

Top-5 click share

53%

Top 20: 95%

Open market

41%

  • Garneck15%
  • NIYANGLE11%
  • Niceyoeuk10%
  • Aomig9%
  • HENBRANDT8%
  • Betrodi6%

Demand

Ladybug Wings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Mar, Nov · busiest ÷ quietest = 19.7× · 9 of 12 months tracked

Search terms

Top Ladybug Wings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ladybird wings19K/yr
  • ladybug wings31K/yr
  • lady bug wings10K/yr
  • ladybird wings adult6K/yr
  • lady bird wings4K/yr

Reviews and returns

What reviews say buyers love and hate about Ladybug Wings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%+2.35

Poor quality

I dont recommend this item due to the very poor quality

Awful quality and look nothing like the ones advertised

Strap/String Quality14%−0.17

The strap elastic is missing to hold the wings on the back

the strings broke after a few hours

Advertised Vs Actual Product14%−0.09

Theyre not like how the graphics make them look on the listing

Product misleading

Material Quality14%−0.10

the material is just flimsy material on its own

in reality a flimsy creased up material that my 5 year old will struggle to keep up

Value For Money14%−0.11

Okay for the price not great

Love

Quality-Overall41%+2.35

Very Good Quality

Well made

The quality is impressive for the price

Fun/Entertainment Experience13%−0.02

A fun day for all involved

Fun Ladybird wings for a toddler

Ease Of Use8%+0.44

Easy to put on and off

which made slipping them onto a wriggly toddler incredibly easy

Stretchability/Expandability/Elasticity6%+0.47

Great quality although needed to make the elastic for wrist and arms longer

Value For Money6%−0.11

Value for money

Return

1.5% Return rate 42% Fixable by listing

Size-Overall37%▁▃█▇▄▅

Sizing is confusing

Quality-Overall28%▁▆▄▁█▇

Poor quality

I dont recommend this item due to the very poor quality

Awful quality and look nothing like the ones advertised

Durability7%▁▁▂█▂▃
Material Quality4%▁▁▃▁█▁

the material is just flimsy material on its own

in reality a flimsy creased up material that my 5 year old will struggle to keep up

Strap/String Quality4%▁█▃▁▁▁

The strap elastic is missing to hold the wings on the back

the strings broke after a few hours

FAQ

Common Ladybug Wings questions

Answered from the same tracked data.