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Ladybird Costume Adult

Fail

Demand is soft, at -82.5% this quarter, so Ladybird Costume Adult is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£13K/yr110K searches / yr
90-day growth
-82.5%search demand this quarter
Competition
49%top-5 click share · 20 brands · 38 sellers

Flapen Score

Ladybird Costume Adult against its category

The dotted line is the Toys & Games average. Past it, Ladybird Costume Adult is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ladybird Costume Adult market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ladybird Costume Adult 110K times last year and spent an estimated £13K. The top 5 brands take 75% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -82.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-82.5%
Conversion, latest week
1.0%
Market size, estimated
£13Ka year
Top search term
ladybird costume21K searches a year

02 · Price

A sale here is worth £11.90.

Listings sell for £11.90 on average, from £5.36 to £18.69. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £11.90 that is £0 to £1K a year per listing.

Average price
£11.90under the $15 to $100 sweet spot
Price range
£5.36–£18.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #2,800 within Dress-Up Accessories. It carries 197 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
66%
Out of stock, average day
17.0%
Average rank
#2,800in Dress-Up Accessories
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
197per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Ladybird Costume Adult products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£666£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

20 falling

Sellers

38

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

25%

  • Xerteam29%
  • Betrodi18%
  • The Dragons Den11%
  • amscan9%
  • The Fancy Dress4%
  • BBTO4%

Demand

Ladybird Costume Adult search demand

Weekly searches over the year. Pick a range.

13K8KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Ladybird Costume Adult search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ladybird costume21K/yr
  • ladybird costume adult31K/yr
  • ladybug costume women9K/yr
  • lady bird costume adult10K/yr
  • lady bug costume women17K/yr
  • ladybug costume adult15K/yr
  • adult ladybird costume7K/yr

Reviews and returns

What reviews say buyers love and hate about Ladybird Costume Adult

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall27%+1.90

Poor quality

Awful quality and look nothing like the ones advertised

Durability20%−0.11

after one use it started coming off and tearing

Size-Overall17%−0.22

the skirt is enormous

Sizing is confusing

Material Quality7%+0.53

Its not high-end material

Adhesion/Stickiness7%−0.11

Super glue job to get it sorted to wear

Love

Quality-Overall44%+1.90

Really good quality

Overall the quality is reasonable for the price

Well made

Fun/Entertainment Experience10%−0.09

A fun day for all involved

Good fun

Advertised Vs Actual Product7%+0.21

Better than I expected

probably what I expected

Size-Overall6%−0.22

it fits me

Id say it would fit a range of sizes depending on the fit you want

Weight Light4%+0.53

The tutu is lightweight

are designed to be lightweight so they dont feel heavy during parties or events

Return

1.9% Return rate 68% Fixable by listing

Size-Overall59%█▅▅▅▄▇

the skirt is enormous

Sizing is confusing

Quality-Overall15%▁▃▃▁█▄

Poor quality

Awful quality and look nothing like the ones advertised

Defective Material/Parts4%▁█▃▁▁▃
Durability3%▁▁▃█▁▁

after one use it started coming off and tearing

Material Quality3%▁▁█▁▇▁

Its not high-end material

FAQ

Common Ladybird Costume Adult questions

Answered from the same tracked data.