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Ladybird Costume Adult

soft demand (-82.5% this quarter) — Ladybird Costume Adult doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 3Growth 0Conversion 13Competition 60Returns 77Price range 28Avg price 49Brand share 50Review moat 90Quality gap 78
This niche Category average

Is Ladybird Costume Adult profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ladybird Costume Adult is a £13K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 40/100.

Ladybird Costume Adult: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -82.5% over the last 90 days and 1.0% of searches end in a purchase.

£13K

revenue / yr

Units sold / yr2K
Search volume / yr-82.5%110K
Conversion rate1.0%
Avg price£11.90

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers20 · 38
Top-5 product click share49%
Open market25%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement76%
New entrants (1y)9· 0 succeeded
Avg rating4.3★
Avg reviews197

Top Ladybird Costume Adult products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

£0£666£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

20 falling

Sellers

38

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

25%

  • Xerteam29%
  • Betrodi18%
  • The Dragons Den11%
  • amscan9%
  • The Fancy Dress4%
  • BBTO4%

Ladybird Costume Adult demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume110KCVR1.0%Products29Brands20Top 5 Brands75%OOS Rate17.0%Rating4.3★Reviews197Avg BSR#2,800
13K8KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Top Ladybird Costume Adult search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ladybird costume21K/yr
  • ladybird costume adult31K/yr
  • ladybug costume women9K/yr
  • lady bird costume adult10K/yr
  • lady bug costume women17K/yr
  • ladybug costume adult15K/yr
  • adult ladybird costume7K/yr

What reviews say buyers love and hate about Ladybird Costume Adult

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall44%

Really good quality

Fun/Entertainment Experience10%

A fun day for all involved

Advertised Vs Actual Product7%

Better than I expected

Size-Overall6%

it fits me

Weight Light4%

The tutu is lightweight

What buyers complain about

77% of reviews
Quality-Overall27%

Poor quality

Durability20%

after one use it started coming off and tearing

Size-Overall17%

the skirt is enormous

Material Quality7%

Its not high-end material

Adhesion/Stickiness7%

Super glue job to get it sorted to wear

Ladybird Costume Adult return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

68%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
59%
2Quality-Overall
15%
3Defective Material/Parts
4%
4Durability
3%
5Material Quality
3%

Common Ladybird Costume Adult questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ladybird Costume Adult 40/100 on Amazon United Kingdom — Skip it. The niche generates £13K/yr across 29 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved -82.5% over the last 90 days.
Ladybird Costume Adult buyers on Amazon United Kingdom complain most about Quality-Overall, Durability, Size-Overall, the themes mined from the niche's reviews. Its return rate is 1.9%.