Skip to content

Labubu Clothes

Maybe

The average product has only 43 reviews. But demand is soft, at -43.0% this quarter, so Labubu Clothes is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 1,773 Toys & Games niches · +6 vs the category median of 44
Market size
£101K/yr584K searches / yr
90-day growth
-43.0%search demand this quarter
Competition
29%top-5 click share · 33 brands · 43 sellers

Flapen Score

Labubu Clothes against its category

The dotted line is the Toys & Games average. Past it, Labubu Clothes is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Labubu Clothes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Labubu Clothes 584K times last year and spent an estimated £101K. The top 5 brands take 57% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 584K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -43.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
584K
Growth, 90 days vs prior 90
-43.0%
Conversion, latest week
2.8%
Market size, estimated
£101Ka year
Peak month
August10.0× the quietest month
Top search term
labubu clothes395K searches a year

02 · Price

A sale here is worth £6.18.

Listings sell for £6.18 on average, from £1.75 to £16.07. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £6.18 that is £618 to £2K a year per listing.

Average price
£6.18under the $15 to $100 sweet spot
Price range
£1.75–£16.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£618–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 45.0% of listings are out of stock. The average listing ranks #264 within Dolls & Accessories. It carries 43 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
97%
Out of stock, average day
45.0%
Average rank
#264in Dolls & Accessories
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
43per listing
Listings tracked
64

04 · Newcomers

Amazon counts 1 of last year's 30 launches as successful.

30 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
1Amazon's first-year sales bar
Average brand age
18 months

Products

Top Labubu Clothes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

33 rising

Sellers

43

Top-5 brand share

57%

Top 20: 92%

Top-5 click share

29%

Top 20: 72%

Open market

39%

  • Carreuty25%
  • dollbie12%
  • Generic9%
  • Verdelume6%
  • EDLMKM5%
  • AICase4%

Demand

Labubu Clothes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '25JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 10.0×

Search terms

Top Labubu Clothes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • labubu clothes395K/yr
  • labubu accessories70K/yr
  • labubu outfit29K/yr
  • lububu clothes10K/yr
  • labubu doll clothes8K/yr
  • labubu outfits14K/yr
  • clothes for labubu8K/yr
  • labubu dress6K/yr
  • labubu clothes for girls5K/yr
  • labubu clothing5K/yr

Reviews and returns

What reviews say buyers love and hate about Labubu Clothes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.30

Very small

the little check pattern dresses are too small

a little small

Material Quality6%−0.02

Not the best quality material

Value For Money3%+0.52

At £7.99 at the time of review it is a bit expensive for a small outfit

Stitch/Finish/Polish2%−0.02

though the finishing isnt the neatest in places

Some edges and stitching arent as neat as they could be, and a few pieces look slightly less refined up close

Love

Size-Overall31%−0.30

fits well with d doll

fit to size

True to size

Quality-Overall23%+2.65

the quality is very high too with excellent stitching

Good Quality

Amazing product

Value For Money14%+0.52

Good value

so this is extremely good value for money too

Good value for the money

Advertised Vs Actual Product6%+0.57

as described

it looks exactly like in the listing

Just what my granddaughter wanted

Gifting Purpose5%+0.48

A gift

If you are a fan or know someone that is this set would be perfect to perhaps gift alongside a labubu blind box or just place in a Christmas stocking

Present

Return

0.5% Return rate 73% Fixable by listing

Size-Overall67%█▆▄▅▅█

Very small

the little check pattern dresses are too small

a little small

Quality-Overall16%▁██▅▁▁
Defective Material/Parts5%▁▁▂▁█▁
Advertised Vs Actual Product3%▁▁▁█▁▇
Add-Ons/Attachments2%▁▁▄█▁▁

FAQ

Common Labubu Clothes questions

Answered from the same tracked data.