labubu clothes
Worth a lookShows a thin review moat (43 avg reviews), but soft demand (-43.0% this quarter) keeps it on the watch list.
Review moat
Incredible43.14avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay£101K£101K/yr · 584K searches
Avg price
Bad£6.18avg listing price — sweet spot $15–$100
Price range
Bad£1.75–£16.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-43.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, labubu clothes is a £101K/yr Amazon United Kingdom market (584K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 50/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
labubu clothes market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- £124K–£155K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #264
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 73%
- Out of stock
- 45.0%
- Avg brand age
- 18 months
- Avg seller age
- 223 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
33 rising
Sellers
43
Top-5 brand share
57%
Top 20: 92%
Top-5 click share
29%
Top 20: 72%
Open market
39%
- Carreuty25%
- dollbie12%
- Generic9%
- Verdelume6%
- EDLMKM5%
- AICase4%
Demand & seasonality
Weekly Amazon search volume, last 61 weeks — -43.0% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 10.0×
Top labubu clothes search terms
- labubu clothes395K/yr
- labubu accessories70K/yr
- labubu outfit29K/yr
- lububu clothes10K/yr
- labubu doll clothes8K/yr
- labubu outfits14K/yr
- clothes for labubu8K/yr
- labubu dress6K/yr
- labubu clothes for girls5K/yr
- labubu clothing5K/yr
Top labubu clothes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
6Pcs Doll Clothes for 17cm Plush Dolls Include 1 Top 1 Dress 1 Fishermans Hat 1 Camera 1 Glasses 1 Shoes for Dolls Premium Outfit Birthday Holiday Present for KidsNo DollPurple
Generic£5.504.0★17 rev
3 Pcs Doll Clothes for 17cm Plush Dolls Light Pink Set Include 1 Halter Dress 1 Bow Hair Clip 1 Handbag for Dolls Premium Outfit Birthday Holiday Present for Girls KidsNo Doll
Carreuty£3.234.4★41 rev
Total 6 Sets 17cm Dolls Clothes Outfits and Accessories Include Various Style Dress and Outfits (Doll and Shoes Not Included)
dollbie£15.764.8★15 rev
17cm/6.69in Doll Clothes for Labubu Green Dinosaur-Themed One-Piece Hooded Overall Outfit Dolls Clothes Accessories Gift for Boys & Girls 1 Piece(No Doll Included)
Verdelume£7.784.4★81 rev
EDLMKM 7 Pcs Doll Clothes for 17cm Plush Dolls Doll Clothes Set Light Pink Set Easy to Dress Birthday Holiday Present for Girls Boys Kids (No Doll)
EDLMKM£8.514.2★7 rev
Newest
by launch date
Doll Clothes Set for LABUBU White T-Shirt Pink Dress Pink Bow White Camera
Honweillon£5.183 rev
Doll Clothes for 17cm Plush Toys Maslasee Intended for Labubu Clothes Dress to Impress Dolls with One-Piece Bodysuit Birthday for Girls and Kids (No Doll Included)
Maslasee£6.402 rev
Fashion Doll Clothes Dress 17cm Dolls Clothes Outfits and Accessories 6 Sets Fashion Chic Doll Clothes Dress Various Style Cute Soft Costume Set (Doll Not Icluded)
Nocecfi£5.301 rev
Morofme 17cm Dolls Clothes Set 3Pcs Doll Clothes for Dolls Apricot Blue Set Include Apricot Sweater Blue Jeans with Diamond Bear Accessory Doll Outfit Accessories Sets for Dolls (No Doll)
Morofme£4.280 rev
YAUOIPI 6 Piece Doll Clothes 17cm Cute Cartoon Plush Doll Clothes Outfit for Dolls with Hats Clothe and Backpacks Cuddly Dress Up Clothing Set Cute Dolls Accessories (Blue White)
YAUOIPI£6.685 rev
Trending
90-day click momentumDoll Clothes Set for LABUBU White T-Shirt Pink Dress Pink Bow White Camera
Honweillon£5.185.0★
Morofme 17cm Dolls Clothes Set 3Pcs Doll Clothes for Dolls Apricot Blue Set Include Apricot Sweater Blue Jeans with Diamond Bear Accessory Doll Outfit Accessories Sets for Dolls (No Doll)
Morofme£4.280.0★
POP MART THE MONSTER PIN FOR LOVE Series Plush Pendant (N-Z) Popmart Mini Labubu Rabubu 4.0 Keychain Online Plush Toy Body Gift
POP MART£15.464.6★
Fashion Doll Clothes Dress 17cm Dolls Clothes Outfits and Accessories 6 Sets Fashion Chic Doll Clothes Dress Various Style Cute Soft Costume Set (Doll Not Icluded)
Nocecfi£5.303.0★
Tomedeks 1 PCS Lab doll clothes lab doll accessories lab outfit for 17cm Dolls Pink Overalls for Girls Kids Birthday (No Doll) A
Tomedeks£3.705.0★
What buyers say about labubu clothes
What buyers praise and complain about, mined from review topics.What buyers love
“fits well with d doll”
“the quality is very high too with excellent stitching”
“Good value”
“as described”
“A gift”
“soft and great fit”
“Adorable design”
“the outfits are easy to change”
“a lovely colour”
“personality to any doll collection”
What buyers complain about
“Very small”
“Not the best quality material”
“At £7.99 at the time of review it is a bit expensive for a small outfit”
“though the finishing isnt the neatest in places”
Top return reasons
Common questions
- Is labubu clothes profitable to sell on Amazon United Kingdom?
- The niche generates £101K/yr across 64 tracked products. 1 of 30 products launched in the last 360 days are still selling. 90-day search growth is -43.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the labubu clothes niche?
- 33 brands and 43 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in labubu clothes?
- Top complaints mined from reviews: Size-Overall, Material Quality, Value For Money. The return rate is 0.5%.
- When does demand for labubu clothes peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 10.0× the quietest.
- What does it cost to enter the labubu clothes niche?
- Listings span £1.75–£16.07; the average listing price is £6.18 (sweet spot $15–$100). The average incumbent carries 43 reviews — the moat a new listing must climb.