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Kpop Demon Hunters Funko Pop

Fail

Demand is soft, at -62.3% this quarter, so Kpop Demon Hunters Funko Pop is a Fail.

Flapen Score
31
31 / 100
Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 44
Market size
£77K/yr145K searches / yr
90-day growth
-62.3%search demand this quarter
Competition
67%top-5 click share · 2 brands · 111 sellers

Flapen Score

Kpop Demon Hunters Funko Pop against its category

The dotted line is the Toys & Games average. Past it, Kpop Demon Hunters Funko Pop is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kpop Demon Hunters Funko Pop market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kpop Demon Hunters Funko Pop 145K times last year and spent an estimated £77K. All 2 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -62.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-62.3%
Conversion, latest week
5.4%
Market size, estimated
£77Ka year
Top search term
kpop demon hunters funko pop64K searches a year

02 · Price

A sale here is worth £9.82.

Listings sell for £9.82 on average, from £4.24 to £13.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £9.82 that is £2K to £5K a year per listing.

Average price
£9.82under the $15 to $100 sweet spot
Price range
£4.24–£13.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #190 within Hobbies. It carries 321 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#190in Hobbies
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
321per listing
Listings tracked
15

04 · Newcomers

Amazon counts 9 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
9Amazon's first-year sales bar
Average brand age
55 months

Products

Top Kpop Demon Hunters Funko Pop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

111

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Funko99%
  • Get Trend1%
  • Open — no brand owns it (0%)

Demand

Kpop Demon Hunters Funko Pop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KBlack Friday '25NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 15.6× · 9 of 12 months tracked

Search terms

Top Kpop Demon Hunters Funko Pop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kpop demon hunters funko pop64K/yr
  • funko pop kpop demon hunters26K/yr
  • k pop demon hunters funko pop23K/yr
  • kpop demon hunters funko16K/yr
  • kpop demon hunter funko pop5K/yr
  • k-pop demon hunters funko pop3K/yr
  • kpop demon hunters pop figures8K/yr

Reviews and returns

What reviews say buyers love and hate about Kpop Demon Hunters Funko Pop

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Brightness/Shine/Glow25%−0.07

does not glow even after placed by a window all day

didnt glow in the dark at all

Size-Overall25%+0.52

Large size

Quite large will hold all the stuff littlegirls require

Durability25%−0.07

So bad, I got this two days ago and it already broke just don't buy this

Wrinkles6%−0.02

then when I took it out the box. that had a strange crease along the back.

Smell6%−0.02

smells like a knockoff >_

Love

Quality-Overall29%+0.41

Good quality

Build quality is what youd expect from Funko — solid, well put together, and not one of those figures that looks like its had a rough journey before you even open the box

Product is great

Gifting Purpose15%+1.00

Nice gift

Purchased as a gift

Granddaughter really pleased with this gift good quality

Collectibles13%−0.03

Perfect little collectible that clips easily onto keys, bags, or just sits proudly on display

no issues for us as we are not collectors

Great addition to my collection

Advertised Vs Actual Product7%+0.71

As expected and hoped for :

Just as it looks on picture

Design-Overall6%+0.52

Looks awesome on display

Great pop model

Return

0.9% Return rate 20% Fixable by listing

Defective Material/Parts21%▁▅█▄▃▃
Gifting Purpose14%█▁█▂▄▃
Size-Overall10%█▁▁▂▄▁

Large size

Quite large will hold all the stuff littlegirls require

Drop/Impact Protection8%▁▁▁█▁▁
Brightness/Shine/Glow7%▁▄▁▅▁█

does not glow even after placed by a window all day

didnt glow in the dark at all

FAQ

Common Kpop Demon Hunters Funko Pop questions

Answered from the same tracked data.