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Koala Teddy

Fail

Shoppers spend only $31K a year here, so Koala Teddy is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£31K/yr71K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
60%top-5 click share · 20 brands · 91 sellers

Flapen Score

Koala Teddy against its category

The dotted line is the Toys & Games average. Past it, Koala Teddy is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Koala Teddy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Koala Teddy 71K times last year and spent an estimated £31K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
3.5%
Market size, estimated
£31Ka year
Peak month
December2.9× the quietest month
Top search term
koala teddy39K searches a year

02 · Price

A sale here is worth £12.47.

Listings sell for £12.47 on average, from £3.74 to £31.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.47 that is £1K to £3K a year per listing.

Average price
£12.47under the $15 to $100 sweet spot
Price range
£3.74–£31.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #1,695 within Soft Toys. It carries 917 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
96%
Out of stock, average day
1.9%
Average rank
#1,695in Soft Toys
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
917per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Koala Teddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

91

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

25%

  • Keel Toys30%
  • WILD REPUBLIC16%
  • TY10%
  • FORUMALL9%
  • Apricot Lamb7%
  • Animigos World of Nature3%

Demand

Koala Teddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Koala Teddy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • koala teddy39K/yr
  • koala toy13K/yr
  • koala plush6K/yr
  • koala bear5K/yr
  • koala teddy bear5K/yr
  • koala jellycat4K/yr

Reviews and returns

What reviews say buyers love and hate about Koala Teddy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall25%−0.10

Doesnt work

Shape/Style18%−0.02

That said, the appearance is a bit disappointing

bit of a funny head shape

Ease Of Use8%−0.03

so takes a little while to plump up

Wrinkles5%−0.01

The koala still looks quite creased and the ears are stuck flat back instead of sitting up like in the pictures, which makes it look a bit squashed rather than cute and full

Fluffiness5%−0.04

even after leaving it out for a few days it still hasnt fully fluffed up

Love

Soft Feel19%

Soft and Cuddly

The plush material is incredibly soft to the touch

soft material

Gifting Purpose17%+0.45

It would make a lovely gift

Lovely present for my granddaughter sits lovely on her bed

Excellent gift

Value For Money14%+0.51

Decent value for money

good value for money

Very good value

Quality-Overall10%+1.06

seems well finished

This is a pretty well-made plushy

Good quality product

Fluffiness6%−0.04

Nice &very fluffy

Nice fluffy little toy animal

Return

0.8% Return rate 62% Fixable by listing

Size-Overall56%▁▆▆▆█▄
Quality-Overall11%▁▁█▇▁▄
Functionality-Overall10%▁█▁▁▁█

Doesnt work

Battery Inclusion8%▁▁▁▁▁█
Degree Of Motion4%▁▁▁▁▁█

FAQ

Common Koala Teddy questions

Answered from the same tracked data.